Charles & Colvard Redefines Conscious Luxury with New Lab Grown Diamond Couture Collection

Rhea-AI Summary

Charles & Colvard, Ltd. (Nasdaq: CTHR) unveils its new Couture Collection, featuring 50 pieces of luxury jewelry made with Caydia® lab-grown diamonds and recycled metals. Highlights include stunning 10-carat earrings and 12-carat tennis bracelets aimed at luxury consumers. CEO Don O'Connell emphasizes a commitment to responsible luxury, aiming to redefine high couture jewelry. The collection showcases diverse gemstone cuts and signifies the company's leadership in lab-grown gems. Consumers can explore the Couture Collection on their website.

Positive

• Launch of Couture Collection enhances brand image in luxury market.
• Use of lab-grown diamonds aligns with growing consumer demand for sustainable products.

Negative

• None.

RESEARCH TRIANGLE PARK, N.C. , Aug. 16, 2022 /PRNewswire/ -- Charles & Colvard, Ltd. (Nasdaq: CTHR)

A brand on the move, Charles & Colvard is giving the luxury industry a glimpse of what the future of fine jewelry looks like with their new Couture Collection. Responsibly crafted using Caydia^® lab grown diamonds and recycled precious metals, the 50-piece collection features rings, bracelets, and earrings in staggering carat weights and design combinations that prove luxury fine jewelry can still be conscious.

From 10-carat chandelier drop earrings, to double and triple stacked geometric eternity bands, and jaw-dropping 12- and 13-carat alternating tennis bracelets – the collection is intended for couture brides, red carpet fashion, celebrities, or anyone looking for high-carat conscious couture.

Adding to their already-impressive repertoire of made, not mined™ fine jewelry – the company has their sights on becoming one of the top destinations for lab grown diamond jewelry. A stunning showcase of abstract silhouettes and dramatic lines that feature new pear, baguette, and marquise cuts, this collection certainly makes a case for why they should be.

Unlike anything the Research Triangle Park, NC-based company has unveiled before, CEO Don O'Connell says it's a bold move that further elevates the brand. "We've been pushing our creative boundaries for the last few years and challenging ourselves to diversify our product and our approach to conscious fine jewelry," he says.

Their approach – using exclusively made, not mined gemstones – has been a popular choice that is gaining traction for nearly three decades. They've used that time to perfect their craftsmanship and now consider themselves an industry leader in the lab grown space. Building a fine jewelry company that's motivated by conscience, O'Connell says it's time the industry redefines what high couture jewelry looks like and where they're looking to buy it.

"We believe the future is lab grown," O'Connell says, "and today's consumer expects their product to be as beautiful as it is responsible. We introduced this collection to showcase what the future of luxury fine jewelry can – and should – look like."

You can explore and shop this exclusive new line via their website www.charlesandcolvard.com.

About Charles & Colvard, Ltd.
Charles & Colvard, Ltd. (Nasdaq: CTHR) believes fine jewelry can be accessible, beautiful and conscientious. Charles & Colvard is the original pioneer of lab-created moissanite, a rare gemstone formed from silicon carbide. The Company brings revolutionary gemstones and jewelry to market through its pinnacle Forever One™ moissanite brand and its premium Caydia^® lab grown diamond brand. Consumers seek Charles & Colvard fashion, bridal and fine jewelry because of its exceptional quality, incredible value, and shared beliefs in environmental and social responsibility. Charles & Colvard was founded in 1995 and is based in North Carolina's Research Triangle Park. For more information, please visit www.charlesandcolvard.com.

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SOURCE Charles & Colvard, Ltd.

FAQ

What is the Couture Collection by Charles & Colvard?

The Couture Collection is a new line of luxury jewelry featuring 50 pieces made with Caydia® lab-grown diamonds and recycled metals, including rings and bracelets.

When was the Couture Collection launched by CTHR?

The Couture Collection was launched on August 16, 2022.

What materials are used in the Couture Collection by Charles & Colvard?

The Couture Collection is crafted using Caydia® lab-grown diamonds and recycled precious metals.

What does CEO Don O'Connell say about the future of luxury jewelry?

O'Connell believes the future is lab-grown, emphasizing that consumers expect beauty and responsibility in luxury products.

How does the Couture Collection reflect current market trends for CTHR?

The Couture Collection aligns with the growing trend towards sustainable and ethically sourced luxury products, catering to conscious consumers.