Crackle's Original Reality Drama "RIDING PHAT" Blends Sports, Celebrity with Country Club and Urban Lifestyle Stories in Unique Behind-the-Scenes Look at the Scooter Culture

Rhea-AI Summary

Crackle has launched the original reality drama series Riding Phat, which premiered on July 15, 2021, showcasing PHAT Scooters and its entrepreneurial journey. The series features celebrities like Dominique Wilkins, Michael Waltrip, and Tedy Bruschi, focusing on the challenges of startup life in the luxury scooter market. PHAT Scooters aims to reinvent the scooter market by appealing to athletes and urban commuters. The show highlights the brand's efforts to adapt and thrive amid pandemic uncertainties, promoting an active lifestyle and celebrity involvement.

Positive

• Launch of Riding Phat series on Crackle could enhance brand visibility for PHAT Scooters.
• Celebrity involvement may attract a larger audience and potential customers.

Negative

• None.

PHOENIX, July 15, 2021 /PRNewswire/ -- RIDING PHAT, an original reality drama series, premieres today for free on Crackle, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) network. The behind-the-scenes look at startup PHAT Scooters blends sports and celebrity with country club and urban lifestyle stories to deliver a fun and unique perspective on entrepreneurial life.

PHAT Scooters is focused on reinventing the scooter market by delivering a luxury scooter that appeals to athletes, golfers and Hollywood stars as well as the urban commuter. This series highlights the personalities and challenges of managing a startup that is seeking to transform a market and build an iconic brand during a pandemic where businesses globally had to embrace uncertainty and literally roll with it.

NBA Hall-of-Famer Dominique Wilkins, NASCAR legend Michael Waltrip, and NFL superstar Tedy Bruschi work with the PHAT Scooters team to design and build a custom experience. The series takes an in-depth look at the creative process and struggles to build and maintain a personal touch as they respond to the growing demand for the PHAT brand.

"We are so thrilled to have Riding Phat coming to Crackle," said Jeff Meier, head of programming for Crackle Plus. "This series is all about getting out and enjoying life and, with great celebrity appearances in each episode, I think this will really appeal to our viewers who are looking for this kind of content right now."

Get Back to Living. Get Back to Riding. Join the PHAT Life and Electrify Your Adventure®. View the trailer at https://youtu.be/3TIOSf8Mt70.

For more information about RIDING PHAT, visit www.RidingPhat.com or follow the show on Instagram @ridingphat.

About PHAT SCOOTERS
Since launching in summer 2017, PHAT® Scooters has skyrocketed in popularity in the electric scooter market both commercially and as a personal lifestyle e-Cruiser. Headquartered in Phoenix, Arizona, PHAT Scooters has received rave reviews from PGA players, professional athletes, Hollywood celebrities, and more. Whether it is to run errands, meet up with friends, or hit a few rounds of golf, everyone is joining the PHAT Life. For more information, visit www.phatscooters.com or connect with PHAT Scooters on Facebook or Instagram @phatscoot.

ABOUT CHICKEN SOUP FOR THE SOUL ENTERTAINMENT
Chicken Soup for the Soul Entertainment, Inc. (NASDAQ: CSSE) operates streaming video-on-demand networks (VOD). The company owns Crackle Plus, which owns and operates a variety of ad-supported and subscription-based VOD networks including Crackle, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. The company also acquires and distributes video content through its Screen Media subsidiary and produces original long and short-form content through Landmark Studio Group, Chicken Soup for the Soul Unscripted, APlus.com and Halcyon Television. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.

Media Contact:
Rich Phillips
pr@phatscooters.com
+1-512-680-4305

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SOURCE PHAT Scooters

FAQ

What is the premise of the Riding Phat series?

Riding Phat is a reality drama series focusing on PHAT Scooters and its entrepreneurial journey, blending sports and celebrity lifestyles.

Who are the celebrities featured in Riding Phat?

The series features NBA Hall-of-Famer Dominique Wilkins, NASCAR legend Michael Waltrip, and NFL superstar Tedy Bruschi.

When did Riding Phat premiere on Crackle?

Riding Phat premiered on Crackle on July 15, 2021.

What type of product does PHAT Scooters offer?

PHAT Scooters offers luxury scooters designed for athletes, golfers, and urban commuters.

How is PHAT Scooters adapting to market challenges?

The series showcases the brand's efforts to adapt and thrive during the pandemic by managing challenges and responding to market demands.

What network is Riding Phat available on?

Riding Phat is available for free on Crackle.