Chicken Soup for the Soul Entertainment Launches New Crackle Technology with Enhanced User Experience on Samsung TVs

Rhea-AI Summary

Chicken Soup for the Soul Entertainment (Nasdaq: CSSE) launched a major update for its Crackle streaming platform on Samsung TVs. The new user experience features faster load times, improved content organization, and seamless playback, enhancing user engagement. This upgrade aims to reduce scrolling fatigue, with promises of ongoing enhancements. Crackle Plus, offering free streaming of movies and TV shows, is available on multiple platforms, with plans to expand its distribution network from 60 to over 80 touch points, reinforcing its strategy to boost viewership.

Positive

• Launch of an upgraded user experience for Crackle enhances user engagement and satisfaction.
• Faster load times and improved content organization contribute to a better viewing experience.
• Plans to expand Crackle Plus distribution to over 80 touch points bolster growth potential.

Negative

• None.

Faster Load Times, Better Content Organization, and More Seamless Playback

COS COB, Conn., March 04, 2022 (GLOBE NEWSWIRE) -- Chicken Soup for the Soul Entertainment Inc. (Nasdaq: CSSE), one of the largest operators of streaming advertising-supported video-on-demand (AVOD) networks, today announced the launch of the new user experience for its Crackle entertainment platform on Samsung televisions, which features significant technology improvements to the look, feel and performance of the platform.

“This update is a giant leap forward for the Crackle platform. We have re-engineered the application to improve performance and the user experience across the board,” said Adam Mosam, chief technology officer of Chicken Soup for the Soul Entertainment. “Customers will see faster loading times, better content organization and more seamless playback that will create a much more enjoyable experience when viewing, searching, or discovering content. This is just the beginning of what our customers can expect from the Crackle Plus product team as we continue to roll out our new platform technology across our distribution touchpoints and streaming services.”

The updated viewing experience will not only offer an improved look and feel for the end user, but also gives the audience new tools in order to discover the specific type of content they are looking to watch. These changes are intended to combat consumer scrolling fatigue and are just the beginning in terms of improvements that viewers will encounter on Crackle in the coming months.

The Crackle Plus streaming services, including Crackle, Popcornflix and the recently launched Chicken Soup for the Soul, are available on a variety of platforms and services as both linear and VOD offerings. Crackle Plus streaming services are always free and offer a wide selection of hit movies and TV series, as well as original and exclusive programming. Expansion of Crackle Plus’s distribution is a key part of the Company’s broader strategy to drive more viewers to its original and exclusive content.

The Crackle Plus streaming services are currently distributed through 60 touch points in the U.S. on platforms including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices and on desktops at Crackle.com, with previously announced plans to expand to over 80 touch points. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.

ABOUT CHICKEN SOUP FOR THE SOUL ENTERTAINMENT, INC.
Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) (the “Company”) operates streaming video-on-demand networks (VOD). The Company owns Crackle Plus, which owns and operates a variety of ad-supported and subscription-based VOD networks including Crackle, Chicken Soup for the Soul, Popcornflix, Popcornflix Kids, Truli, Pivotshare, Españolflix and FrightPix. The Company also acquires and distributes video content through its Screen Media subsidiary and produces original video content through the Chicken Soup for the Soul Television Group. Chicken Soup for the Soul Entertainment is a subsidiary of Chicken Soup for the Soul, LLC, which publishes the famous book series and produces super-premium pet food under the Chicken Soup for the Soul brand name.

FORWARD-LOOKING STATEMENTS
This press release includes forward-looking statements within the meaning of the federal securities laws. Forward-looking statements are statements that are not historical facts. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of management and are not predictions of actual performance. Such assumptions involve a number of known and unknown risks and uncertainties, including but not limited to our core strategy, operating income and margin, seasonality, liquidity, including cash flows from operations, available funds, and access to financing sources, free cash flows, revenues, net income, profitability, stock price volatility, future regulatory changes, price changes, the ability of the Company’s content offerings to achieve market acceptance, the Company’s success in retaining or recruiting officers, key employees, or directors, the ability to protect intellectual property, the ability to complete strategic acquisitions, the ability to manage growth and integrate acquired operations, the ability to pay dividends, regulatory or operational risks, and general market conditions impacting demand for the Company’s services. For a more complete description of these and other risks and uncertainties, please refer the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, filed with the SEC on March 31, 2021, and for further information regarding our recent acquisition of the Sonar library and related assets, please see our Current Reports on Form 8-K, as amended, filed with the SEC on May 27, 2021 and July 1, 2021. If any of these risks materialize or our assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. These forward-looking statements speak only as of the date hereof and the Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

INVESTOR RELATIONS
Taylor Krafchik
Ellipsis
csse@ellipsisir.com
(646) 776-0886

MEDIA CONTACT
Kate Barrette
RooneyPartners LLC
kbarrette@rooneypartners.com
(212) 223-0561

FAQ

What improvements were made to the Crackle platform on March 4, 2022?

The Crackle platform received updates for faster load times, better content organization, and more seamless playback.

How is Chicken Soup for the Soul Entertainment strategizing to boost viewership?

The company aims to expand Crackle Plus's distribution from 60 to over 80 touch points.

What is the significance of the March 2022 launch for Chicken Soup for the Soul Entertainment?

The launch represents a significant upgrade in user experience, which is crucial for increasing viewer engagement.

How does the Crackle Plus platform benefit viewers?

Crackle Plus offers free access to a wide selection of movies and TV series, enhancing viewer accessibility.