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Apartments.com Announces New ‘Listing of the Future’
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CoStar Group has launched its innovative Listing of the Future on Apartments.com, debuting at Apartmentalize 2022 in San Diego. This initiative aims to provide detailed, unit-specific information for renters, addressing consumer demand for transparency. In a survey of 45,000 renters, 94% expressed the need for specific floorplans and availability, while 82% valued unit location within a building. The Listing of the Future is now operational in major cities like Minneapolis, Boston, and San Francisco, enhancing the user experience for both renters and property managers.
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Launch of 'Listing of the Future', providing detailed unit-specific information.
94% of renters prefer unit-specific floorplans, addressing direct consumer demand.
First online rental network to offer comprehensive listings, enhancing market competitiveness.
Pilot program success with leading property management companies.
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Reimagined listings featured on America’s #1 online rental network will empower renters with detailed, unit-by-unit listing information
SAN DIEGO--(BUSINESS WIRE)--
Today Apartments.com, the leading online rental network in the United States, announced the launch of its Listing of the Future, an innovative new approach to listing apartments. The Listing of the Future will debut at Apartmentalize 2022 in San Diego.
Since the debut of online apartment listings, renters searching for apartments in large (200 unit+) buildings have had access only to building-wide information and photos, with the majority of listings showing photos and floorplans for sample units–not the exact unit a renter is considering. With the Listing of the Future, Apartments.com will become the first online rental network to offer customers the option of presenting detailed, unit-specific information for every single unit in the community, including photos, floorplans, walkthrough videos, 3D tours, the view from the unit, and more.
The Listing of the Future was developed in direct response to consumer demand. In a recent survey of 45,000 renters, Apartments.com found that 94% of renters want unit-specific floorplans and availability, while 82% say the location of a unit within a building or community matters and 63% are interested in the unit’s view. The Listing of the Future provides all of this information, eliminating time consuming back and forth between prospective renters and property managers and generating higher quality leads for each listing.
“Since 2014, Apartments.com has been committed to providing renters with the highest-quality listing data and the best search experience,” said Stuart Richens, Vice President, Product & Operations, Apartments.com.“The Listing of the Future is the most significant innovation in online apartment search since we launched the new Apartments.com 8 years ago, and we’re thrilled to announce its launch and celebrate with the multifamily industry at Apartmentalize. We’re confident that our new, detailed listings will help consumers make better leasing choices while providing property managers with higher-quality leads.”
Apartments.com piloted the Listing of the Future with several leading property management companies, and the new unit-level listings are live for a number of large properties in Minneapolis, Boston, and San Francisco. The Listing of the Future is now available for all Apartments.com clients.
CoStar Group, Inc. (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information and analytics. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availabilities. STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Ten-X provides a leading platform for conducting commercial real estate online auctions and negotiated bids. LoopNet is the most heavily trafficked commercial real estate marketplace online. Apartments.com, ApartmentFinder.com, ForRent.com, ApartmentHomeLiving.com, Westside Rentals, AFTER55.com, CorporateHousing.com, ForRentUniversity.com and Apartamentos.com form the premier online apartment resource for renters seeking great apartment homes and provide property managers and owners a proven platform for marketing their properties. Homesnap is an industry-leading online and mobile software platform that provides user-friendly applications to optimize residential real estate agent workflow and reinforce the agent-client relationship. Homes.com offers real estate professionals advertising and marketing services for residential properties. Realla is the UK’s most comprehensive commercial property digital marketplace. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. CoStar Group’s websites attract tens of millions of unique monthly visitors. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada and Asia. From time to time, we plan to utilize our corporate website, http://www.costargroup.com, as a channel of distribution for material company information. For more information, visit www.costargroup.com.
Apartments.com is supported by the industry's largest professional research team, which has visited and photographed over 500,000 properties nationwide. The team makes over one million calls each month to apartment owners and property managers, collecting and verifying current availabilities, rental rates, pet policies, fees, leasing incentives, concessions, and more. Apartments.com offers more rental listings than any other apartments website, and innovative features including a drawing tool that allows users to define their own search areas on a map, and a "Travel Time" feature that lets users search for rentals in proximity to a specific address. Apartments.com creates easy access to its listings through a responsive website and iOS and Android apps, and provides unmatched exposure for its advertisers through an intuitive name, strategic search engine placements and innovative emerging media.
The Apartments.com network reaches millions of renters nationwide, driving both qualified traffic and highly engaged renters to leasing offices.
What is the 'Listing of the Future' by CoStar Group?
The 'Listing of the Future' is a new initiative by CoStar Group's Apartments.com that provides detailed, unit-specific apartment listings, including photos, floorplans, and videos.
When did CoStar Group launch the Listing of the Future?
The Listing of the Future was launched at Apartmentalize 2022 in San Diego.
What percentage of renters want unit-specific information?
According to a survey, 94% of renters expressed a desire for unit-specific floorplans and availability.
In which cities is the Listing of the Future available?
The Listing of the Future is currently available in Minneapolis, Boston, and San Francisco.
How does the Listing of the Future benefit property managers?
It generates higher quality leads for property managers by reducing back and forth communication with prospective renters.
