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Color Star Technology Co., Ltd. (NASDAQ: CSCW) Signs on World-Class Athlete David Villa Sanchez as Mentor on Color Star APP Platform

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Color Star Technology Co., Ltd. (NASDAQ: CSCW) announces its collaboration with David Villa Sanchez, a renowned former Spanish footballer, who will serve as a mentor on the Color Star APP platform. This partnership marks Villa as the second sports figure to join after Shaquille O'Neal. Color Star aims to leverage Villa's popularity to attract more users and enhance its global celebrity entertainment offerings. The company continues to expand its reach in the sports sector while promoting cultural and entertainment content on its platform.

Positive
  • Collaboration with global sports star David Villa could attract more users to the Color Star APP.
  • Expansion into the sports sector showcases the company's commitment to diversify its offerings.
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NEW YORK, Aug. 26, 2021 /PRNewswire/--Color Star Technology Co., Ltd. (NASDAQ: CSCW) (hereinafter referred to as "Color Star" or the "Company"), an entertainment technology company focusing on the application of technology and artificial intelligence (AI) in the entertainment industry, today officially announces its cooperation with a world-class star David Villa Sanchez. He will join Color Star's global celebrity entertainment sharing platform, Color Star APP, as a mentor, and become the second sports star to form a cooperation with Color Star after Shaquille O'Neal.

David Villa Sanchez was born on December 3, 1981 in Langreo, Asturias, Spain. He was a former Spanish football player and a striker. As a child, Villa was not tall but had a relatively stocky figure, so he earned the nickname "Gourd". In 1992, Villa started playing soccer for Real Sporting de Gijón; in 2003, he joined Real Zaragoza; in 2005, Villa was selected for the Spanish national team. In the 2008 European Cup, Villa not only helped Spain win the European Cup, but also won the European Golden Shoe award with 4 goals. Villa played for Valencia CF for 5 years before joining FC Barcelona in 2010. He went on to win the 2011 Champions League title during this time with Barcelona. In 2013, Villa joined Atlético de Madrid and won the LaLiga championship that season, and in December 2018, Villa joined J-League Vissel Kobe. Then on January 1, 2020, after winning the Emperor's Cup of Japan, Villa announced his retirement. Villa is known as one of the top scorers in Spanish history and one of the greatest soccer stars of his time.

The cooperation between Color Star and David Villa is a continuation of the Company's increased efforts and participation in the sports arena. Color Star believes that as more sports stars join the Company platform, they will attract more new users to the Color Star APP. At the same time, Color Star is working towards building a more comprehensive multi-section place consisting of cultural, sports, and entertainment. Focusing on the core concept of "celebrity entertainment + cultural sharing", Color Star APP invites celebrities and personalities from film and television, music, sports, and technology, to join and interact with fans from around the world, sharing their experiences and creating exclusive videos for fans to enjoy.

Mr. Basil Wilson, CEO of Color Star, commented: "We are very excited about our collaboration with David Villa and being able to invite such an outstanding athlete to join the Color Star platform. Since soccer is one of the most popular and beloved sport in the world, Color Star will use this collaborative opportunity with Villa to promote the rising interest in soccer. At the same time, we will also actively cooperate with stars in other industries to provide more comprehensive cultural and entertainment content for our hundreds of millions of viewers from around the world. We believe that in the near future, Color Star will open up a whole new dimension in online interactive celebrity entertainment."

About Color Star Technology

Color Star Technology Co, Ltd. (Nasdaq CM: CSCW) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries Color China Entertainment Ltd. and CACM Group NY, Inc. The Company's online education is provided through its Color World music and entertainment education platform. More information about the Company can be found at www.colorstarinternational.com

Forward-Looking Statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements.  Forward-looking statements are not guarantee of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following:  the Company's goals and strategies; the Company's future business development; product and service demand and acceptance; changes in technology; economic conditions; the growth of the educational and training services market in China and other countries where CSCW conducts its business; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission.  For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof unless required by applicable laws, regulations or rules.

For more information, please contact:

William Tu
Skyline Corporate Communications Group, LLC
One Rockefeller Plaza, 11th Floor
New York, NY 10020
Office: (646) 893-5835
Email: wtu@skylineccg.com

Cision View original content:https://www.prnewswire.com/news-releases/color-star-technology-co-ltd-nasdaq-cscw-signs-on-world-class-athlete-david-villa-sanchez-as-mentor-on-color-star-app-platform-301363515.html

SOURCE Color Star Technology Co., Ltd.

FAQ

What is the significance of David Villa's partnership with Color Star Technology (CSCW)?

David Villa's partnership with Color Star Technology is significant as it aims to enhance the Color Star APP's appeal by attracting fans of the renowned footballer.

How does Color Star Technology plan to utilize David Villa's fame?

Color Star Technology plans to leverage David Villa's fame to attract more users to its platform and promote the popularity of soccer.

Who are the prominent figures collaborating with Color Star Technology (CSCW)?

The prominent figures collaborating with Color Star Technology include David Villa Sanchez and Shaquille O'Neal.

When was the announcement of David Villa joining Color Star (CSCW) made?

The announcement of David Villa joining Color Star Technology was made on August 26, 2021.

What are the main goals of Color Star Technology after signing David Villa?

After signing David Villa, Color Star Technology aims to expand its user base and enhance cultural and entertainment content on its platform.

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