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Color Star Technology Co., Ltd. (NASDAQ: CSCW) Signs Memorandum of Understanding Regarding Acquisition with Shengcheng Group and Lays Out Plan for Provision of Global Technology-Based Digital Business Solutions

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Color Star Technology Co., Ltd. (NASDAQ: CSCW) announced its plan to acquire Beijing-based Shengcheng Strategy Consulting Co., Ltd. The acquisition aims to integrate industrial digitization with software development, enhancing marketing services for global enterprises. Shengcheng Group has established itself as a leader in digital solutions, with over RMB 100 million in annual revenue for 2017 and 2018. The partnership positions Color Star to expand its digital marketing capabilities and aims for Shengcheng Group to go public on China's Growth Enterprises Market.

Positive
  • Acquisition of Shengcheng Group enhances Color Star's digital service offerings.
  • Shengcheng Group has maintained profitability for ten years, indicating a stable business model.
  • Projected revenue of USD 33 million for Shengcheng Group this year post-acquisition.
Negative
  • None.

NEW YORK, Sept. 10, 2021 /PRNewswire/--Color Star Technology Co., Ltd. (NASDAQ: CSCW) (hereinafter referred to as "Color Star" or the "Company"), an entertainment technology company devoted to the application of technology and artificial intelligence (AI) in the entertainment industry, announced today that its wholly-owned subsidiary, Color China, signed a memorandum of understanding regarding the plan to acquire Beijing-based Shengcheng Strategy Consulting Co., Ltd. (hereafter referred to as "Shengcheng Group"). In the future, Color Star will apply industrial digitization to software development to realize the concept of "internet + idea" and provide marketing services and business solutions for global enterprises.

Founded in 2009, Shengcheng Group is a comprehensive, digital solutions and implementation services provider for businesses. Since its establishment, the company has become a leader in the industry, and has maintained profitability for ten years, with business revenue exceeding RMB 100 million for each of 2017 and 2018. The company focuses on providing overall solutions for enterprise management consulting in the field of technology-based digital marketing. Keeping up with industry development trends, the company explores and puts into practice a system that combines B-B-C (business to business to customer) and O2O (online to offline) models. The company's services include digital intelligence strategy consulting, digital system development, big data and intelligent applications, smart operation services, and business management guidance. At present, its main industry focus is automotive, providing professional big data analysis and digital transformation services for nearly 100 auto brands, including Dongfeng, Nissan, FAW, Toyota, SAIC, and Guangzhou Honda. This year, with the introduction of a new team, the company expects to generate USD 33 million in revenue. With strong support from Color Star, it also plans to go public on the Growth Enterprises Market (GEM) in China in the near future. Color Star's merger and acquisition plan with Shengcheng Group is based on careful evaluation of the company's mature business model and broad industry prospects. Following the acquisition, the two companies will leverage their corporate strengths while cooperating to expand to more industries and move toward globalization within Color Star's established international network.

Mr. Basil Wilson, CEO of Color Star, commented: "The digital field is our main development focus, especially in terms of software traffic and big data analysis. It not only creates an inseparable connection between our related businesses, but also provides other companies with precise marketing capabilities. Our cooperation with Shengcheng Group is a significant milestone as we expand our business services into the digital field. As a professional entertainment technology company, Color Star will also provide comprehensive digital marketing solutions for the world's top companies in the near future. We believe this will attract more interest from our investment partners as well."

About Color Star Technology

Color Star Technology Co, Ltd. (Nasdaq CM: CSCW) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries Color China Entertainment Ltd. And CACM Group NY, Inc. The Company's online education is provided through its Color World music and entertainment education platform. More information about the Company can be found at www.colorstarinternational.com.

Forward-Looking Statement

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements.  Forward-looking statements are not guarantee of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following:  the Company's goals and strategies; the Company's future business development; product and service demand and acceptance; changes in technology; economic conditions; the growth of the educational and training services market in China and other countries where CSCW conducts its business; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission.  For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission, which are available for review at www.sec.gov. The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof unless required by applicable laws, regulations or rules.

For more information, please contact:
William Tu
Skyline Corporate Communications Group, LLC
One Rockefeller Plaza, 11th Floor
New York, NY 10020
Office: (646) 893-5835
Email: wtu@skylineccg.com 

Cision View original content:https://www.prnewswire.com/news-releases/color-star-technology-co-ltd-nasdaq-cscw-signs-memorandum-of-understanding-regarding-acquisition-with-shengcheng-group-and-lays-out-plan-for-provision-of-global-technology-based-digital-business-solutions-301373033.html

SOURCE Color Star Technology Co., Ltd.

FAQ

What is the significance of Color Star's acquisition of Shengcheng Group?

The acquisition will enhance Color Star's digital marketing capabilities and expand its business services in the technology sector.

When was the acquisition of Shengcheng Group announced by Color Star Technology?

The acquisition was announced on September 10, 2021.

What revenue does Shengcheng Group expect to generate following the acquisition?

Shengcheng Group expects to generate USD 33 million in revenue this year.

How will the acquisition affect Color Star's business strategy?

It aligns with Color Star's focus on digital solutions, allowing for broader service offerings and potential global expansion.

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