Criteo Announces New Collaborations to Enhance Flexibility and Connectivity for Retail Media Networks

Rhea-AI Summary

Criteo (NASDAQ: CRTO) has announced new collaborations with Order Management System (OMS) companies ADvendio, Boostr, Placements.io, Vantage, and Salesforce Media Cloud to enhance flexibility for retail media networks. The integrations will allow Criteo's retailer clients to streamline their media operations through API integration, enabling automated campaign management across platforms. Retailers can now access Criteo's network of 2,900 global brands while maintaining control over their media networks through their preferred OMS platform. This modular approach aims to improve operational efficiency as retail media spending is projected to grow by over $75 billion in the next four years.

Positive

• Access to 2,900 global brands through Criteo's network
• Expected retail media spending growth of $75+ billion over next 4 years
• Strategic partnerships with multiple OMS companies expanding market reach

Negative

• None.

Insights

Market Research Analyst

This collaboration with OMS providers represents a strategic move to enhance Criteo's competitive position in the rapidly growing retail media space. With retail media spending projected to surge by $75 billion over the next four years, this integration addresses critical operational pain points for retailers. The platform's enhanced interoperability will reduce friction in campaign management and potentially accelerate revenue growth by streamlining the sales process.

The partnership with established players like Salesforce Media Cloud and specialized OMS providers gives Criteo access to a broader customer base while offering retailers more flexibility in managing their media networks. The ability to leverage Criteo's network of 2,900 global brands while maintaining control over their front-end systems could significantly increase adoption rates among major retailers.

Integrations with Order Management System companies ADvendio, Boostr, Placements.io, and Vantage, as well as Salesforce Media Cloud, will help retailers scale their media businesses with simplicity and agility                          

NEW YORK, Oct. 29, 2024 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the commerce media company, today announced collaborations with leading Order Management System (OMS) companies, ADvendio, Boostr, Placements.io, and Vantage, as well as Salesforce Media Cloud, on new integrations that aim to provide Criteo retailer clients with increased flexibility when building, managing, and scaling their retail media networks.

OMS platforms help retailers by simplifying and automating processes like customer management, sales, inventory, and invoicing. By partnering with OMS companies and Salesforce, Criteo's retailer partners can manage their media networks according to their own needs, while simultaneously harnessing Criteo's unique access to 2,900 global brands to capture broader demand beyond trade budgets. Retailers can also opt to partner with certain OMS providers to build their own unified omnichannel self-service front-ends that connect to both Criteo's offerings and others, providing greater customization and brand control as they continue to evolve their media networks.

Criteo's API will integrate with retailers' OMS platform of choice to streamline, automate and enhance operational efficiency for their sales teams. Retailers can plan and book campaigns within their existing OMS platform or in Salesforce Media Cloud, which are then automatically activated in Criteo's Commerce Yield platform without requiring the end user to log into multiple platforms.

"As the retail media ecosystem expands and matures, we are excited to provide retailers with a modular approach that's centered on platform interoperability and vendor flexibility to meet their diverse needs," said Melanie Zimmermann, General Manager of Global Retail Media at Criteo. "Our work to forge strong industry partnerships will allow retailers to focus on what really matters – sustaining growth."

Retail  media's market share continues to grow within the digital advertising industry, with spending expected to increase by more than $75 billion over the next four years. As adoption skyrockets, Criteo's modular approach enables retailers to more effectively compete in the ecosystem by managing their programs with more operational efficiency.

For more information on Criteo's Commerce Yield platform and broader retail media ecosystem, click here.

About Criteo  
Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.

Forward-Looking Statements Disclosure
This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, including without limitation uncertainty regarding the timing and scope of proposed changes to and enhancements of the Chrome browser announced by Google, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions materialize as expected, uncertainty regarding international growth and expansion (including related to changes in a specific country's or region's political or economic conditions), the impact of competition, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 23, 2024, and in subsequent Quarterly Reports on Form 10-Q as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted Criteo's business, financial condition, cash flow and results of operations.

Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.

Contacts
Criteo Public Relations
Jessica Meyers, j.meyers@criteo.com

Criteo Investor Relations 
Melanie Dambre, m.dambre@criteo.com

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SOURCE Criteo

FAQ

What new partnerships did Criteo (CRTO) announce in October 2024?

Criteo announced partnerships with OMS companies ADvendio, Boostr, Placements.io, Vantage, and Salesforce Media Cloud to enhance flexibility and connectivity for retail media networks.

How many global brands does Criteo (CRTO) have access to in 2024?

Criteo has access to 2,900 global brands in its network.

What is the projected growth for retail media spending according to Criteo (CRTO)?

Retail media spending is expected to increase by more than $75 billion over the next four years.