Creatd Unveils First in a Series of 2022 Product Updates, Increasing Investment in Creator Economy
Creatd, Inc. (Nasdaq CM: CRTD) announced the launch of updates to its Vocal platform aimed at enhancing creators' discoverability and engagement. The updates include an improved Vocal Profile, exclusive features for Vocal+ subscribers, and a messaging feature to connect creators with their audiences. Over 1.4 million creators are expected to benefit from these enhancements as the company strives to make Vocal a central hub for creators. Creatd's co-founder highlighted the goal of fostering deeper connections and monetization opportunities for users.
- New Vocal Profile updates enhance discoverability for over 1.4 million creators.
- Exclusive features for Vocal+ subscribers to improve audience engagement and monetization.
- Anticipated messaging feature to facilitate direct communication between creators and audiences.
- None.
NEW YORK, Jan. 20, 2022 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), a creator-first holding company and the parent company of Vocal, today unveiled the first in a series of updates coming to the platform this quarter, intended to significantly improve creators' discoverability, provide curation ability, and allow creators to deepen engagement with their audiences.
Today, the Company announced the roll-out of the first in a series of updates to creators' Vocal Profiles, where a creator's full portfolio of content is showcased. The updates are meant to support Vocal as a home base for the over 1.4 million creators and counting, and include new elements aiding in reader navigation and highlighting creators' key metrics.
Beyond today's unveiling of a new and improved Vocal Profile, the Company expects to release other fan-building features this quarter, to be made available exclusively to the over 100,000 Vocal+ subscribers. One such feature, 'Pinned Stories,' will enable Vocal+ members to feature stories of their choosing at the top of their profiles, making it easier than ever to draw attention to the stories they most want their readers to see. Another feature will give Vocal+ members the ability to build stories into a customized Collection, as a way to better showcase their creativity and give their fans an even better reader experience. Finally, the Company expects to end the first quarter 2022 with one of Vocal's most significant additions to date—a messaging feature to enable creators to communicate with audiences directly on the platform.
Commented Creatd's co-founder and COO, Justin Maury, "Our product strategy for 2022 centers around a central goal to transform Vocal into a true 'home base' for our incredible creators. That means providing creators with even more of the benefits that attracted them to Vocal in the first place—fan-building, monetization, and a sense of belonging. The updates announced today all work to increase creators' ability to connect deeply with their fans, and to further monetize that connection. Expect only further enhancements to the Vocal creator experience during the quarter, culminating in an on-platform messaging feature that will bring creators and audiences even closer together."
For more information on the new and upcoming product updates, visit Vocal's latest resource article.
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology holding company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Creatd's four business pillars: Creatd Labs, Creatd Partners, Creatd Ventures, and Creatd Studios.
For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter
Investor Relations Contact: ir@creatd.com
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Media contact: Sara Friedland, sara.friedland@creatd.com
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SOURCE Creatd, Inc.
