Creatd, Inc.'s Vocal Launches its 35th Community, "FYI," Dedicated to Trivia, Obscure Knowledge, and Interesting Facts

Rhea-AI Summary

Creatd, Inc. (Nasdaq CM: CRTD) has launched its 35th community, FYI, dedicated to trivia and obscure knowledge. The community allows creators to share interesting stories, such as those focusing on lesser-known facts. In celebration, the Company is hosting the (Un) Common Knowledge Challenge, which offers a $2,500 prize for the best submission by March 23, 2021. Creatd emphasizes data-driven decisions to expand its platform and enhance creator engagement, ensuring a sustainable and interactive experience for users.

Positive

• Launch of FYI community expected to attract diverse creators and audiences.
• The (Un) Common Knowledge Challenge incentivizes content creation with a $2,500 prize, driving engagement.
• Data-driven approach for community development enhances the platform's sustainability.

Negative

• None.

FORT LEE, N.J., Feb. 25, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Vocal, Vocal for Brands, Creatd Partners, and Seller's Choice, today announced the launch of its newest community, "FYI."

The "FYI" community is dedicated to trivia, fun facts, and obscure knowledge, and is a place for creators to enlighten audiences through stories as diverse as "Sunglasses Were Invented in Ancient China" and "The Vikings Helped Spread Cats Across the World." To celebrate the launch of the new community, the Company has also announced the "(Un) Common Knowledge" Challenge, which prompts Vocal creators to submit a story about their favorite little-known fact or untold history. The Challenge, which offers a $2,500 cash prize to the first-place winner, is open for submissions through March 23, 2021.

New communities on Vocal are introduced in response to a combination of factors including: the subject matter of submitted content, creators' feedback and recommendations, and emerging trends. The Company follows a precise methodology of leveraging insights from its first-party data to determine the demand for a new community and viability of brand partnership opportunities. "FYI," Vocal's newest community, serves a distinct purpose in that it is the first wherein creators submit content bound not by any one particular genre, but by a clear intent to inform and enlighten their audience by sharing obscure knowledge and little-known facts.

Commented Justin Maury, Creatd's founder, President, and Head of Product, "As a creator-first platform, Vocal's evolution thus far has been an exercise in balancing our core values of accommodating our creative community with our need to create a product with longevity and sustainability. Three years ago, we experienced our first growth spurt, ultimately reaching a critical mass of freemium creators across 34 niche communities. At that point, our team made the strategic decision to focus on fortifying our existing communities and championing the creators that inhabited them."

Since then, the Company added a significant number of technology capabilities and revenue-generating opportunities to catalyze success for creators and brands, including Vocal+, Challenges, and Creator Bonuses.

Continued Maury, "Momentum begets momentum. As Vocal's creator base approaches a new critical mass, we are being proactive and responsive to the evolving needs of our creators and audience, who we recognize as seeking even deeper and more frequent points of interaction with the Vocal platform."

The Company has now initiated its next wave of new community additions. The first of those communities, "FYI," is the optimal fit to accommodate the increasingly multi-dimensional stories submitted to Vocal, a widened set of brand partners, and the diversified audience that comes along with both. The addition of these new communities is expected to support Vocal's creators and enhance their ability to get discovered and be rewarded for their creativity.

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD), the parent company of wholly-owned subsidiaries Vocal Ventures, LLC and Creatd Partners, LLC, empowers creators, brands, and entrepreneurs through technology and partnership. Its flagship product, Vocal, is a best-in-class creator platform. For more information, please visit:

Creatd: https://creatd.com;

Creatd IR: https://investors.creatd.com;

Vocal Platform: https://vocal.media;

Investor Relations Contact: ir@creatd.com

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SOURCE Creatd, Inc.

FAQ

What is the FYI community announced by Creatd?

The FYI community is Creatd's 35th community focused on trivia and obscure knowledge.

What is the prize for the (Un) Common Knowledge Challenge?

The first-place winner of the (Un) Common Knowledge Challenge will receive a $2,500 cash prize.

When is the submission deadline for the (Un) Common Knowledge Challenge?

Submissions for the (Un) Common Knowledge Challenge are due by March 23, 2021.

What is the goal of launching the FYI community?

The FYI community aims to allow creators to share unique knowledge and stories, enhancing audience engagement.

How does Creatd decide to launch new communities?

Creatd uses first-party data to assess the demand and viability for new community launches based on creator feedback and emerging trends.