Creatd, Inc. Provides Update on Plans to Leverage Iconic 'OG Collection' in Emerging NFT Market

Rhea-AI Summary

Creatd, Inc. (Nasdaq CM: CRTD) announced plans to launch the OG Gallery, an NFT art gallery for digital collectibles from the OG Collection, comprising over 100,000 images linked to media mogul Bob Guccione. The collection, valued at $5-$7 million, includes rare artwork and photographs. This launch is part of the Company's strategy to leverage its intellectual property and explore blockchain technologies to enhance value for creators. The OG Gallery will further the Company’s mission to revitalize and monetize legacy content, aligning with Creatd's creator-first approach.

Positive

• Launch of OG Gallery for NFT art, opening new revenue streams.
• Valued OG Collection between $5-$7 million, highlighting significant asset potential.
• Focus on blockchain technology for maximizing creator value.

Negative

• None.

FORT LEE, N.J., April 29, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Recreatd, which houses initiatives leveraging Creatd's intellectual property and legacy media assets, including acquired artwork, photographs and media memorabilia, is excited to announce its plans to launch the OG Gallery, a new NFT art gallery focused on the tokenization, marketing, and sale of digital collectibles originating from the 'OG Collection.'

The OG Collection refers to a library of digital artwork, imagery, original documents, illustrations, collectibles, and photographs from the archival collection of Bob Guccione, once the CEO of General Media, owner of publications including Penthouse, Viva, OMNI and Longevity. The collection, to which Vice Media dedicated an entire issue of its magazine in 2013, includes over 100,000 images, including those of famous models and celebrities taken directly by Guccione himself, as well as those he personally acquired rights to during his tenure as head of one of the most powerful media companies of the 20th century.

Guccione's life and legacy have been captured in a number of the Company's transmedia properties including: Filthy Gorgeous, a documentary film directed by Barry Avrich chronicling the life of Bob Guccione; the book No One's Pet, written by notable film critic Glenn Kenny; the film Till Human Voices Wake Us, directed by celebrity photographer Indrani and starring Lindsay Lohan; and Vocal's Viva and Longevity communities, both of which originated through the digitization of legacy content from the General Media magazines of those same names.

Since the Company acquired the collection, individual negatives from the collection—including images of the Penthouse Pets, shot by Guccione—have been sold for hundreds of dollars at auction, without any licensing rights attached.

The OG Collection itself has been independently appraised at between $5-7 million, prior to any additional licensing valuations. The Company's ability to leverage its technology to revitalize this content represents a significant value proposition for media companies and publishers that are sitting on vast collections of content, which may be of supreme quality but are not in a suitable format for today's consumer.

Today's launch of the OG Gallery landing page is the first actionable step of the plan that was articulated on the Company's Fiscal Year 2020 Financial Results webcast and conference call held in March 2021. The Company is actively exploring numerous applications and technology platforms related to the blockchain and NFT space and will continue to explore all related opportunities that could effectively generate value for the Company while maintaining its creator-first mission.

Those interested in following the progress of the OG Gallery should subscribe to updates through the OG Gallery landing page.

More details on the OG Gallery landing page launch are available in CEO Jeremy Frommer's article, published on Vocal.

About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first  technology  company  and  the  parent  company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and  brands through technology and partnership. We accomplish this  through Creatd's three main business pillars: Vocal Ventures, Creatd Partners, and Recreatd. For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter

Investor Relations Contact: IR@creatd.com

Forward-Looking Statements
Any statements that are not historical facts and that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, indicated through the use of words or phrases such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "intends," "plans," "believes" and "projects") may be forward-looking and may involve estimates and uncertainties which could cause actual results to differ materially from those expressed in the forward-looking statements. We caution that the factors described herein could cause actual results to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings.

View original content to download multimedia:http://www.prnewswire.com/news-releases/creatd-inc-provides-update-on-plans-to-leverage-iconic-og-collection-in-emerging-nft-market-301280324.html

SOURCE Creatd, Inc.

FAQ

What is the OG Gallery announced by Creatd (CRTD)?

The OG Gallery is a new NFT art gallery focusing on digital collectibles from the OG Collection, announced by Creatd on April 29, 2021.

What is the estimated value of the OG Collection linked to Creatd (CRTD)?

The OG Collection has been independently appraised at between $5-$7 million.

How does Creatd (CRTD) plan to use the OG Collection?

Creatd plans to tokenize and market the OG Collection through the new OG Gallery, capitalizing on the emerging NFT market.

What assets are included in the OG Collection linked to CRTD?

The OG Collection includes over 100,000 images of artwork, original documents, collectibles, and photographs associated with Bob Guccione.