Creatd Announces Record-Breaking Results of its Partnership with Moleskine on the "True Colors" Poetry Challenge

Rhea-AI Summary

Creatd (Nasdaq CM: CRTD) announced the impressive results of the True Colors Poetry Challenge, conducted in collaboration with Moleskine. This initiative achieved over 37 million impressions and attracted more than 9 million unique viewers, resulting in over 8,600 submissions from Vocal creators, nearly tripling the average daily submissions record. Each of the 15 winners received a $2,000 cash prize and a chance to collaborate with Moleskine for its Pride Month communications, showcasing the successful partnership aimed at promoting creativity and inclusivity.

Positive

• True Colors Challenge gained over 37 million impressions and 9 million unique viewers.
• The Challenge garnered 8,600 submissions, nearly tripling the daily submissions record.
• 15 winners received $2,000 each and collaboration opportunities with Moleskine.

Negative

• None.

FORT LEE, N.J., May 27, 2021 /PRNewswire/ -- Creatd, Inc. (Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company of Vocal, today announced the results of Color is Pride: The True Colors Challenge, launched in partnership with Moleskine, the legendary brand whose notebooks serve the creative community by helping them capture inspiration and cultivate their talents. The Challenge marked Vocal's second successful collaboration with Moleskine, garnering over 37 million impressions from over 9 million unique viewers. In total, the Challenge generated a total of over 8,600 poems from Vocal creators over the two-week Challenge period, nearly tripling the previous record for average submissions per day.

The True Colors Challenge, designed to celebrate personal expression and pride, prompted Vocal creators to share original poems influenced by the idea of color—however they chose to interpret it—as a way to highlight the features that make them unique and reflect on the importance of diversity and inclusion. Co-judging the Challenge were Daniela Riccardi, Moleskine's CEO, as well as Nickole Brown, poet, editor, teacher, and former editorial assistant to the late Hunter S. Thompson.

Commenting on the Challenge, Ms. Riccardi said, "We are thrilled to be collaborating with Vocal for a second time, as this initiative proved to be a wonderful opportunity for poets and wordsmiths to express themselves and receive recognition for their work. Moleskine creates tools to support the creative process and seeks to help the creative community unleash its human genius; reading the many Challenge entries has been inspiring to me and the entire team at Moleskine. My congratulations to the winning entries."

Added Creatd COO Laurie Weisberg, "Our partnership with Moleskine has once again yielded tremendous value across the board. It is through collaborations like this one that Creatd continues to give back to the creator community in such an impactful way." 

The True Colors poetry Challenge sought 15 winners, each of whom was awarded an equal sum of $2,000. To view the Challenge winners, please visit: https://vocal.media/resources/vocal-and-moleskine-s-true-colors-challenge-winners.

In addition to the $2,000 cash prize received, each of the 15 Challenge winners has been awarded the exclusive opportunity to work directly with Moleskine and be featured in their upcoming Pride Month communications. As part of its Power of Colors campaign, Moleskine will be creating a dedicated Pride-themed page that will highlight the partnership with Vocal.

About Creatd

Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology company and the parent company of the Vocal platform. Our mission is to empower creators, entrepreneurs, and brands through technology and partnership. We accomplish this through Creatd's three main business pillars: Vocal Ventures, Creatd Partners and Recreatd.

For news and updates, subscribe to Creatd's newsletter: https://creatd.com/newsletter

Investor Relations Contact: ir@creatd.com

About Moleskine

Moleskine was created as a brand in 1997, born from the heritage of a legendary notebook used by artists and thinkers of the past two centuries. Today, Moleskine offers a vast family of notebooks, journals, bags, smart notebooks that connect our paper to screen, apps, and writing tools. Together, they form an ecosystem of tools and services which inspires imaginations, exploration, and fuels creative practice. For more information, please visit https://us.moleskine.com.

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SOURCE Creatd, Inc.

FAQ

What were the results of Creatd's True Colors Poetry Challenge?

Creatd's True Colors Poetry Challenge achieved over 37 million impressions and over 8,600 poem submissions.

What is the significance of Creatd's partnership with Moleskine?

The partnership enhanced visibility for Creatd through massive audience engagement and creative opportunities for participants.

When was the True Colors Poetry Challenge conducted?

The True Colors Poetry Challenge was launched on May 27, 2021.

How much prize money was awarded in the True Colors Challenge?

Each of the 15 winners of the True Colors Challenge received $2,000.

How did the True Colors Challenge promote diversity?

The Challenge encouraged creators to share poems inspired by diversity and personal expression.