HEYDUDE Announces Sydney Sweeney as their Global Spokesperson

Rhea-AI Summary

HEYDUDE, a popular footwear brand owned by Crocs, Inc. (Nasdaq: CROX), has announced a long-term global partnership with Sydney Sweeney as their new spokesperson. The Emmy-nominated actress and producer will lead HEYDUDE's new brand campaign focused on comfort and confidence. The campaign, featuring Sweeney as the 'Director of Dudes', aims to redefine what it means to be a 'Dude' - emphasizing comfort, style, and self-expression.

HEYDUDE, known for its lightweight and comfortable footwear, is rapidly growing its fanbase with over two million social media followers. The brand is expanding its portfolio beyond classic silhouettes to include new styles like the Wendy and Wally Slip, and Wendy and Wally COMF. This partnership with Sweeney is expected to further boost the brand's visibility and appeal to a wider audience.

Positive

• Partnership with high-profile celebrity Sydney Sweeney as global spokesperson
• Launch of new brand campaign to potentially increase market visibility
• Rapid growth in social media following, with over 2 million followers across platforms
• Expansion of product portfolio with new styles

Negative

• None.

Actress, Producer and style icon leads new brand campaign focused on comfort and confidence

WESTWOOD, Mass., Aug. 21, 2024 /PRNewswire/ -- What does it mean to be a Dude? Those who know, know: being a Dude is a way of life. Specifically, the way of your life. Being comfortable in your own shoes and encouraging others to do the same.

HEYDUDE, the popular footwear brand, and Sydney Sweeney are joining forces to enlighten the masses on what it means to be a Dude. Today the brand and multi-talented entertainer announced a long-term, global partnership and unveiled HEYDUDE's new brand campaign to create a movement of Dudes.

Two-time Emmy nominated actress and producer, Sweeney is one of the most sought-after actors of her generation, captivating global audiences with her many buzz-worthy, critically acclaimed and iconic roles. From HBO's "Euphoria" and "White Lotus" to Sony's romantic comedy, "Anyone But You" which dominated box offices, to the Peabody Award-winning indie film "Reality," which earned her a Critics' Choice nomination. She'll next be seen in Ron Howard's thriller "Eden" and Apple TV+ "Echo Valley."

Captured as the Director of Dudes in the campaign, Sweeney pulls the curtain back, showcasing who she is behind the cameras, and invites fellow Dudes, all people alike, to confidently be themselves.

Revealed through a multi-pronged approach, including out-of-home advertising and coordinated social media efforts, the campaign leans into HEYDUDE's namesake and celebrates the brand's definition of Dude, focused on comfort, confidence and the empowering complexities of what it means to embrace all sides of self.

Sweeney will appear in HEYDUDE content, serve as a global spokesperson and invite others to be comfortable in their own shoes.

"HEYDUDE values comfort, both in the footwear space and in all aspects of life, which is a message that we can all get behind," said Sweeney. "The brand never sacrifices style for comfort, which is why HEYDUDE's iconic styles are my favorite shoe option whether I'm traveling or commuting to set. I'm thrilled to represent the brand in 2024 and beyond."

"It's not every day that a generational talent and style icon also authentically lives your brand. So, asking Sydney to join us to expand the perception of what it means to be a Dude was something we had to do," said Terence Reilly, President of HEYDUDE. "Sydney embodies the essence of Dude by always being comfortable in her own shoes. That makes her an undeniable fit for not only our shoes but our brand."

With a rapidly growing fanbase, the Massachusetts-based brand is quickly becoming must-have footwear for casual moments, music festivals, travel, pre- and post-activity wearing occasions and everything in between. More than two million social followers across TikTok, Instagram and Facebook have found their inner-Dude and the brand has expanded its portfolio from tried-and-true classic silhouettes to a variety of new styles, all built on the foundation of comfort and lightweight materials. These include the Wendy and Wally Slip, Wendy and Wally COMF and additional silhouettes to come this fall.

To learn more please visit:
https://www.heydude.com/pages/sydney-sweeney

About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.  

PR contact:

RaEsa Wardle, HEYDUDE
rwardle@heydude.com

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SOURCE HEYDUDE

FAQ

Who is HEYDUDE's new global spokesperson?

HEYDUDE has announced Sydney Sweeney, a two-time Emmy nominated actress and producer, as their new global spokesperson.

What is the focus of HEYDUDE's new brand campaign with Sydney Sweeney?

The new brand campaign focuses on comfort and confidence, aiming to redefine what it means to be a 'Dude' and encouraging people to be comfortable in their own shoes.

How many social media followers does HEYDUDE (CROX) have?

HEYDUDE has over two million social followers across TikTok, Instagram, and Facebook.

What new product styles is HEYDUDE (CROX) introducing?

HEYDUDE is expanding its portfolio with new styles including the Wendy and Wally Slip, Wendy and Wally COMF, with additional silhouettes coming in fall.