HEYDUDE Announces Sydney Sweeney as their Global Spokesperson
HEYDUDE, a popular footwear brand owned by Crocs, Inc. (Nasdaq: CROX), has announced a long-term global partnership with Sydney Sweeney as their new spokesperson. The Emmy-nominated actress and producer will lead HEYDUDE's new brand campaign focused on comfort and confidence. The campaign, featuring Sweeney as the 'Director of Dudes', aims to redefine what it means to be a 'Dude' - emphasizing comfort, style, and self-expression.
HEYDUDE, known for its lightweight and comfortable footwear, is rapidly growing its fanbase with over two million social media followers. The brand is expanding its portfolio beyond classic silhouettes to include new styles like the Wendy and Wally Slip, and Wendy and Wally COMF. This partnership with Sweeney is expected to further boost the brand's visibility and appeal to a wider audience.
HEYDUDE, un marchio di calzature molto popolare posseduto da Crocs, Inc. (Nasdaq: CROX), ha annunciato una collaborazione globale a lungo termine con Sydney Sweeney come nuovo portavoce. L'attrice e produttrice candidata all'Emmy guiderà la nuova campagna del marchio HEYDUDE, focalizzata sul comfort e sulla fiducia in se stessi. La campagna, che vedrà Sweeney nel ruolo di 'Direttrice dei Dudes', mira a ridefinire cosa significa essere un 'Dude', sottolineando il comfort, lo stile e l'espressione di sé.
HEYDUDE, nota per le sue calzature leggere e confortevoli, sta rapidamente ampliando la sua base di fan con oltre due milioni di follower sui social media. Il marchio sta espandendo il proprio portfolio oltre le silhouette classiche, includendo nuovi stili come il Wendy e il Wally Slip, e il Wendy e il Wally COMF. Questa partnership con Sweeney dovrebbe ulteriormente aumentare la visibilità del marchio e attrarre un pubblico più ampio.
HEYDUDE, una marca de calzado muy popular propiedad de Crocs, Inc. (Nasdaq: CROX), ha anunciado una colaboración global a largo plazo con Sydney Sweeney como su nueva portavoz. La actriz y productora nominada al Emmy liderará la nueva campaña de la marca HEYDUDE, centrada en la comodidad y la confianza. La campaña, que presentará a Sweeney como la 'Directora de Dudes', tiene como objetivo redefinir lo que significa ser un 'Dude', enfatizando la comodidad, el estilo y la autoexpresión.
HEYDUDE, conocida por su calzado ligero y cómodo, está creciendo rápidamente su base de fans con más de dos millones de seguidores en redes sociales. La marca está ampliando su portafolio más allá de las siluetas clásicas para incluir nuevos estilos como el Wendy y el Wally Slip, y el Wendy y el Wally COMF. Se espera que esta asociación con Sweeney impulse aún más la visibilidad de la marca y atraiga a un público más amplio.
HEYDUDE는 Crocs, Inc. (Nasdaq: CROX)가 소유한 인기 신발 브랜드로, 새로운 대변인으로 Sydney Sweeney와의 장기적인 글로벌 파트너십을 발표했습니다. 에미상 후보인 배우이자 프로듀서인 그녀는 편안함과 자신감을 중심으로 한 HEYDUDE의 새로운 브랜드 캠페인을 이끌 것입니다. 'Dude의 디렉터'로서 Sweeney가 등장하는 이 캠페인은 'Dude'가 된다는 것이 무엇을 의미하는지를 재정의하며, 편안함, 스타일, 자아 표현을 강조하고자 합니다.
HEYDUDE는 가볍고 편안한 신발로 잘 알려져 있으며, 200만 명 이상의 소셜 미디어 팔로워와 함께 빠르게 팬층을 넓혀가고 있습니다. 이 브랜드는 고전적인 실루엣을 넘어 새로운 스타일인 Wendy와 Wally Slip, 그리고 Wendy와 Wally COMF를 포함하여 포트폴리오를 확장하고 있습니다. Sweeney와의 이 파트너십은 브랜드의 가시성을 더욱 높이고 더 넓은 고객층에게 호소할 것으로 기대됩니다.
HEYDUDE, une marque de chaussures très populaire détenue par Crocs, Inc. (Nasdaq: CROX), a annoncé un partenariat mondial à long terme avec Sydney Sweeney en tant que nouvelle porte-parole. L'actrice et productrice nommée aux Emmy dirigera la nouvelle campagne de la marque HEYDUDE, axée sur le confort et la confiance en soi. La campagne, mettant en vedette Sweeney en tant que 'Directrice des Dudes', vise à redéfinir ce que signifie être un 'Dude', en mettant l'accent sur le confort, le style et l'expression de soi.
HEYDUDE, connue pour ses chaussures légères et confortables, voit sa base de fans croître rapidement avec plus de deux millions de followers sur les réseaux sociaux. La marque élargit son portefeuille au-delà des silhouettes classiques pour inclure de nouveaux styles comme le Wendy et le Wally Slip, ainsi que le Wendy et le Wally COMF. Ce partenariat avec Sweeney devrait également accroître la visibilité de la marque et séduire un public plus large.
HEYDUDE, eine beliebte Schuhmarke, die im Besitz von Crocs, Inc. (Nasdaq: CROX) ist, hat eine langfristige globale Partnerschaft mit Sydney Sweeney als neuer Sprecherin angekündigt. Die für einen Emmy nominierte Schauspielerin und Produzentin wird die neue Markenkampagne von HEYDUDE leiten, die sich auf Komfort und Selbstbewusstsein konzentriert. Die Kampagne, in der Sweeney als 'Direktorin der Dudes' auftritt, zielt darauf ab, neu zu definieren, was es bedeutet, ein 'Dude' zu sein - mit einem Schwerpunkt auf Komfort, Stil und Selbstdarstellung.
HEYDUDE, bekannt für ihr leichtes und bequemes Schuhwerk, wächst schnell an Beliebtheit mit über zwei Millionen Followern in sozialen Medien. Die Marke erweitert ihr Portfolio über die klassischen Silhouetten hinaus und umfasst neue Stile wie den Wendy und den Wally Slip sowie den Wendy und Wally COMF. Diese Partnerschaft mit Sweeney wird voraussichtlich die Sichtbarkeit der Marke erhöhen und ein breiteres Publikum ansprechen.
- Partnership with high-profile celebrity Sydney Sweeney as global spokesperson
- Launch of new brand campaign to potentially increase market visibility
- Rapid growth in social media following, with over 2 million followers across platforms
- Expansion of product portfolio with new styles
- None.
Actress, Producer and style icon leads new brand campaign focused on comfort and confidence
HEYDUDE, the popular footwear brand, and Sydney Sweeney are joining forces to enlighten the masses on what it means to be a Dude. Today the brand and multi-talented entertainer announced a long-term, global partnership and unveiled HEYDUDE's new brand campaign to create a movement of Dudes.
Two-time Emmy nominated actress and producer, Sweeney is one of the most sought-after actors of her generation, captivating global audiences with her many buzz-worthy, critically acclaimed and iconic roles. From HBO's "Euphoria" and "White Lotus" to Sony's romantic comedy, "Anyone But You" which dominated box offices, to the Peabody Award-winning indie film "Reality," which earned her a Critics' Choice nomination. She'll next be seen in Ron Howard's thriller "Eden" and Apple TV+ "Echo Valley."
Captured as the Director of Dudes in the campaign, Sweeney pulls the curtain back, showcasing who she is behind the cameras, and invites fellow Dudes, all people alike, to confidently be themselves.
Revealed through a multi-pronged approach, including out-of-home advertising and coordinated social media efforts, the campaign leans into HEYDUDE's namesake and celebrates the brand's definition of Dude, focused on comfort, confidence and the empowering complexities of what it means to embrace all sides of self.
Sweeney will appear in HEYDUDE content, serve as a global spokesperson and invite others to be comfortable in their own shoes.
"HEYDUDE values comfort, both in the footwear space and in all aspects of life, which is a message that we can all get behind," said Sweeney. "The brand never sacrifices style for comfort, which is why HEYDUDE's iconic styles are my favorite shoe option whether I'm traveling or commuting to set. I'm thrilled to represent the brand in 2024 and beyond."
"It's not every day that a generational talent and style icon also authentically lives your brand. So, asking
With a rapidly growing fanbase, the
To learn more please visit:
https://www.heydude.com/pages/sydney-sweeney
About Crocs, Inc.
Crocs, Inc. (Nasdaq: CROX), headquartered in
PR contact:
RaEsa Wardle, HEYDUDE
rwardle@heydude.com
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SOURCE HEYDUDE
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