Cerence Expands Car Life Suite to Improve the Car Buying Experience and Enhance the Ownership Lifecycle

Rhea-AI Summary

Cerence Inc. (NASDAQ: CRNC) has unveiled new features in its Cerence Car Life suite, designed to enhance the vehicle purchasing and ownership experience. A recent study indicates that only one in three customers is satisfied with traditional car buying methods. The new in-car feature advertising solution aids dealerships and buyers by providing detailed product information during test drives. Additionally, the Contextual Car Status Module keeps drivers informed about their vehicle's real-time status, fostering brand loyalty. These innovations are vital as the automotive industry shifts towards technology-driven solutions amid the COVID-19 pandemic.

Positive

• Introduction of the Cerence Car Life suite enhances customer engagement during vehicle purchases.
• New in-car feature helps potential buyers understand key vehicle features during test drives.
• Contextual Car Status Module informs drivers of real-time vehicle status, improving ownership experience.
• Innovations support the automotive industry's shift towards contactless purchasing due to COVID-19.

Negative

• None.

BURLINGTON, Mass., Sept. 22, 2020 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today introduced new innovations in Cerence Car Life, a suite of AI-powered, SaaS products that enables drivers to better interact with and manage their cars through the entire purchase and ownership lifecycle.

A recent study shows that the vehicle buying and maintenance experience is not seamless: just one out of three customers are satisfied with the traditional process, while 80 percent of dealers in the U.S. believe that, if they want to survive, they need to find new ways to sell vehicles. Cerence Car Life’s new in-car feature advertising solution brings much-needed technological innovations to the car buying process, delivering a full introduction to a new car, its intelligent voice assistant, and its key features when entering it during a test drive or for the first time after purchase – or even beforehand via a companion smartphone and/or tablet application. With a shift to contactless vehicle purchasing in light of the COVID-19 pandemic, Cerence Car Life will become an even more powerful tool, serving as the product specialist for potential buyers when an in-person sales experience is not an option.

Beyond the sales and purchasing process, Cerence Car Life supports drivers throughout their ownership of a vehicle, driving brand loyalty through a superior experience. The new Contextual Car Status Module enables drivers to learn about and understand their car’s status in real-time, including warning lights and error messages (e.g. What’s my tire pressure?), with context-driven knowledge based on up-to-date information from the car’s sensors. This includes support for multi-modal interactions, in which the driver can use both voice and gesture to point at warning lights and ask questions. Cerence has also added a suite of services that integrates with an automaker’s website and companion app to continuously, proactively provide information and tips that ensure drivers are fully aware of everything going on with their car, including new features provided through over-the-air updates.

“The car is turning into a smartphone on wheels, and the process for purchasing and maintaining a car needs to catch up to this more technology-focused experience,” said Nils Lenke, VP and General Manager of Cerence Applications business. “These new services are critical for OEMs as they navigate the new landscape of purchasing, owning and maintaining a car – putting technology front and center with their drivers.”

For more information about Cerence Car Life, visit www.cerence.com/solutions/car-life. To learn more about Cerence, visit www.cerence.com, and follow the company on LinkedIn and Twitter.

About Cerence Inc.
Cerence (NASDAQ: CRNC) is the global industry leader in creating unique, moving experiences for the automotive world. As an innovation partner to the world’s leading automakers, it is helping transform how a car feels, responds and learns. Its track record is built on more than 20 years of knowledge and more than 325 million cars on the road today. Whether it’s connected cars, autonomous driving or e-vehicles, Cerence is mapping the road ahead. For more information, visit www.cerence.com.

Contact Information
Kate Hickman
Cerence Inc.
Tel: 339-215-4583
Email: kate.hickman@cerence.com

FAQ

What is Cerence Car Life and how does it impact vehicle purchasing?

Cerence Car Life is a suite of AI-powered products that enhance the car buying process by providing detailed information and features during test drives.

How does Cerence's new technology support vehicle ownership?

The new Contextual Car Status Module informs drivers of their vehicle's real-time status, including warning lights and error messages.

What recent study findings prompted Cerence's innovations?

A study revealed that only one in three customers is satisfied with traditional vehicle purchasing methods, signaling a need for improved solutions.

How is Cerence adapting to the COVID-19 pandemic in vehicle sales?

Cerence is providing tools that support contactless vehicle purchasing, which has become crucial during the pandemic.

What role does technology play in Cerence's automotive solutions?

Technology is central to Cerence's solutions, aimed at transforming how vehicles are purchased, owned, and maintained.