Audi Selects Cerence Generative AI to Expand Capabilities of its In-Car Assistant
Audi has selected Cerence's generative AI technology to enhance the capabilities of its in-car assistant.
Cerence Chat Pro will be deployed in Audi vehicles equipped with the MIB 3 infotainment platform, starting with the 2021 model year, via back-end activation.
Additionally, Cerence Chat Pro will be integrated into Audi's new high-performance computing and infotainment platform, HCP3, which will be used in both electric and combustion-engine vehicles.
This partnership aims to improve user experience by leveraging AI to provide accurate and relevant responses to a wide range of queries, thereby enhancing safety, comfort, and productivity on the road.
- Cerence Chat Pro deployment in Audi's MIB 3 infotainment platform and upcoming models enhances user experience.
- Integration of Cerence Chat Pro into Audi's HCP3 platform for both electric and combustion-engine vehicles.
- Enhanced in-car assistant capabilities, boosting safety, comfort, and productivity.
- None.
Insights
The integration of Cerence Chat Pro into Audi's in-car assistant represents a significant leap in the application of generative AI within the automotive industry. Cerence Chat Pro employs advanced AI technologies, including large language models like ChatGPT, to enhance the user experience through more intelligent and conversational interactions. This partnership signals Audi's commitment to advanced in-car AI, potentially setting a new standard for the industry.
In practical terms, this means that Audi drivers will benefit from an assistant that is more responsive and capable of understanding and processing complex requests. This can improve user satisfaction and safety, as drivers can access information more seamlessly without distraction.
However, the practical implementation and user adoption will be critical areas to watch. The effectiveness of generative AI in real-world driving scenarios, including its robustness and reliability under different conditions, will determine the long-term success of this integration.
From a technology standpoint, the use of generative AI in automobiles is an exciting development. Yet, it's essential to consider potential security and privacy concerns, especially in handling sensitive user data.
This development could have broad market implications. By integrating cutting-edge AI into its vehicles, Audi is positioning itself as a leader in innovative automotive technologies. This could enhance Audi's brand perception among tech-savvy consumers and potentially drive higher sales.
The move also aligns with the industry's shift towards software-defined vehicles, where software capabilities become a key differentiator. This partnership with Cerence could give Audi an edge over competitors who are slower to adopt such technologies. Additionally, the backward compatibility, starting from model year 2021, ensures that a significant portion of existing Audi owners can benefit from this upgrade, potentially enhancing customer loyalty and satisfaction.
However, the market adoption of such advanced features will depend on consumer acceptance and the perceived value added. There's also the aspect of how well these features are marketed and demonstrated to potential buyers.
Audi will deploy Cerence Chat Pro to current and upcoming models, delivering added intelligence in its in-car assistant
BURLINGTON, Mass., June 27, 2024 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today announced that Audi, part of the Volkswagen Group, will leverage generative AI from Cerence to expand the capabilities of its in-car assistant.
With a dual focus on creating added value for cars already on the road as well as advancing its in-car assistant capabilities for the future, Audi will first deploy Cerence Chat Pro in Audi vehicles equipped with the MIB 3 infotainment platform, beginning with model year 2021 via back-end activation as well as upcoming models. In addition, Cerence Chat Pro will be integrated as part of Audi’s in-car assistant, extending its capabilities within HCP3, the new, high-performance computing and infotainment platform that will be rolled out to both electric and combustion engine vehicles.
“At Audi, we are deeply committed to advancing the future of the AI-powered, software-defined vehicle and delivering a best-in-class in-car user experience,” said Marcus Keith, Vice President of Interior, Infotainment and Connectivity at Audi. “By expanding our long-term partnership with Cerence, we bring critical, automotive-grade generative AI applications to Audi drivers, empowering them with the information they need for a safe and enjoyable journey.”
As the global industry leader in AI-powered interaction for the car, Cerence leverages generative AI and large language models to deliver meaningful, added value for automakers and their customers. Cerence Chat Pro is a uniquely intelligent, automotive-grade ChatGPT integration that enables drivers and passengers to engage the in-car assistant in fun and conversational chit-chat, leveraging a multitude of sources, including ChatGPT, to provide accurate and relevant responses to nearly every query imaginable.
“We’re proud to continue our collaboration with Audi and the Volkswagen Group to extend the reach of our generative AI-powered solutions to even more drivers,” said Christian Mentz, Chief Revenue Officer, Cerence. “Cerence Chat Pro will enhance the Audi in-car assistant with an unmatched level of intelligence, enhancing safety, comfort and productivity on the road.”
To learn more about Cerence, visit www.cerence.com, and follow the company on LinkedIn.
About Cerence Inc.
Cerence (NASDAQ: CRNC) is the global industry leader in creating unique, moving experiences for the mobility world. As an innovation partner to the world’s leading automakers and mobility OEMs, it is helping advance the future of connected mobility through intuitive, AI-powered interaction between humans and their vehicles, connecting consumers’ digital lives to their daily journeys no matter where they are. Cerence’s track record is built on more than 20 years of knowledge and 475 million cars shipped with Cerence technology. Whether it’s connected cars, autonomous driving, e-vehicles, or two-wheelers, Cerence is mapping the road ahead. For more information, visit www.cerence.com.
Contact Information
Kate Hickman | Tel: 339-215-4583 | Email: kate.hickman@cerence.com
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