SharkNinja Powers Up Global Customer Service with Agentforce
SharkNinja, a global product design and technology company, is implementing Salesforce's Agentforce and Commerce Cloud to enhance its global customer service operations. The company, known for its Shark and Ninja brands of household products, aims to scale support across more than 30 markets using autonomous agents.
Agentforce will create an AI-powered digital workforce available 24/7 to assist customers with buying processes, product inquiries, troubleshooting, and returns management. This implementation will allow human agents to focus on high-impact interactions while providing tailored support based on customer data and purchase history.
The integration of Commerce Cloud will enable SharkNinja to consolidate customer data from multiple sources into a unified view, facilitating more personalized shopping experiences and better tracking of customer engagement across their global customer base.
SharkNinja, un'azienda globale di design e tecnologia di prodotto, sta implementando Agentforce di Salesforce e Commerce Cloud per migliorare le sue operazioni di servizio clienti a livello globale. L'azienda, nota per i suoi marchi Shark e Ninja di prodotti per la casa, mira a scalare il supporto in oltre 30 mercati tramite agenti autonomi.
Agentforce creerà una forza lavoro digitale potenziata dall'intelligenza artificiale, disponibile 24 ore su 24, 7 giorni su 7, per assistere i clienti nei processi di acquisto, nelle richieste di prodotto, nella risoluzione dei problemi e nella gestione dei resi. Questa implementazione permetterà agli agenti umani di concentrarsi su interazioni ad alto impatto, fornendo al contempo supporto personalizzato basato sui dati dei clienti e sulla storia degli acquisti.
L'integrazione di Commerce Cloud consentirà a SharkNinja di consolidare i dati dei clienti provenienti da più fonti in un'unica vista, facilitando esperienze di acquisto più personalizzate e una migliore tracciabilità dell'engagement dei clienti nella loro base di clienti globale.
SharkNinja, una empresa global de diseño de productos y tecnología, está implementando Agentforce de Salesforce y Commerce Cloud para mejorar sus operaciones de servicio al cliente a nivel global. La empresa, conocida por sus marcas Shark y Ninja de productos para el hogar, tiene como objetivo ampliar el soporte en más de 30 mercados utilizando agentes autónomos.
Agentforce creará una fuerza laboral digital impulsada por inteligencia artificial disponible las 24 horas, los 7 días de la semana, para ayudar a los clientes en el proceso de compra, consultas sobre productos, resolución de problemas y gestión de devoluciones. Esta implementación permitirá a los agentes humanos centrarse en interacciones de alto impacto, al mismo tiempo que brinda un soporte personalizado basado en los datos de los clientes y el historial de compras.
La integración de Commerce Cloud permitirá a SharkNinja consolidar los datos de los clientes de múltiples fuentes en una vista unificada, facilitando experiencias de compra más personalizadas y un mejor seguimiento del compromiso del cliente en toda su base de clientes global.
샤크닌자, 글로벌 제품 디자인 및 기술 회사,는 글로벌 고객 서비스 운영을 향상시키기 위해 세일즈포스의 에이전트 포스와 커머스 클라우드를 구현하고 있습니다. 샤크와 닌자 브랜드의 가정용 제품으로 유명한 이 회사는 자율 에이전트를 사용하여 30개 이상의 시장에서 지원을 확대하는 것을 목표로 하고 있습니다.
에이전트 포스는 고객의 구매 과정, 제품 문의, 문제 해결 및 반품 관리를 지원하기 위해 24시간 연중무휴로 이용 가능한 AI 기반 디지털 인력을 생성할 것입니다. 이 구현은 인간 에이전트가 높은 영향력을 미치는 상호작용에 집중할 수 있도록 하며, 고객 데이터와 구매 이력을 기반으로 맞춤형 지원을 제공합니다.
커머스 클라우드의 통합은 샤크닌자가 여러 출처의 고객 데이터를 통합된 보기로 집계할 수 있게 해주어, 더 개인화된 쇼핑 경험을 제공하고 전 세계 고객 기반의 고객 참여 추적을 개선합니다.
SharkNinja, une entreprise mondiale de conception de produits et de technologie, met en œuvre Agentforce de Salesforce et Commerce Cloud pour améliorer ses opérations de service client à l'échelle mondiale. L'entreprise, connue pour ses marques Shark et Ninja de produits pour la maison, vise à étendre son soutien à plus de 30 marchés en utilisant des agents autonomes.
Agentforce créera une main-d'œuvre numérique alimentée par l'intelligence artificielle, disponible 24 heures sur 24, 7 jours sur 7, pour aider les clients avec les processus d'achat, les demandes de produits, la résolution de problèmes et la gestion des retours. Cette mise en œuvre permettra aux agents humains de se concentrer sur des interactions à fort impact tout en fournissant un soutien personnalisé basé sur les données des clients et l'historique des achats.
L'intégration de Commerce Cloud permettra à SharkNinja de consolider les données des clients provenant de plusieurs sources en une vue unifiée, facilitant ainsi des expériences d'achat plus personnalisées et un meilleur suivi de l'engagement client auprès de leur base de clients mondiale.
SharkNinja, ein globales Produktdesign- und Technologieunternehmen, implementiert Agentforce von Salesforce und Commerce Cloud, um seine globalen Kundenservice-Operationen zu verbessern. Das Unternehmen, das für seine Marken Shark und Ninja im Bereich Haushaltsprodukte bekannt ist, zielt darauf ab, den Support in über 30 Märkten durch autonome Agenten auszubauen.
Agentforce wird eine KI-gesteuerte digitale Arbeitskraft schaffen, die rund um die Uhr verfügbar ist, um Kunden bei Kaufprozessen, Produktanfragen, Problemlösungen und Retourenmanagement zu unterstützen. Diese Implementierung ermöglicht es menschlichen Agenten, sich auf hochwirksame Interaktionen zu konzentrieren und gleichzeitig maßgeschneiderte Unterstützung basierend auf Kundendaten und Kaufhistorie anzubieten.
Die Integration von Commerce Cloud wird SharkNinja ermöglichen, Kundendaten aus mehreren Quellen in einer einheitlichen Ansicht zu konsolidieren, was personalisierte Einkaufserlebnisse und eine bessere Verfolgung des Kundenengagements über ihre globale Kundenbasis erleichtert.
- Implementation of 24/7 autonomous customer service system
- Expansion of service capabilities across 30+ markets
- Integration of customer data for personalized shopping experiences
- Streamlining of human agent workload for higher-impact tasks
- None.
Insights
SharkNinja's implementation of Agentforce represents a strategic shift in customer service automation that could significantly impact Salesforce's enterprise AI market position. The integration encompasses both autonomous agents and Commerce Cloud, creating a comprehensive digital transformation package that addresses two critical areas: customer service automation and e-commerce personalization.
The deployment's scope across 30+ markets provides a substantial testing ground for Salesforce's AI capabilities. This partnership could serve as a powerful proof-of-concept for Salesforce's enterprise AI solutions, potentially accelerating adoption among other multinational corporations. The integration of autonomous agents with unified customer data represents a sophisticated implementation of AI that goes beyond simple chatbots, enabling complex task automation and personalized service delivery.
For investors, this showcases Salesforce's ability to secure major enterprise clients for its newest AI offerings, particularly important as the company competes with Microsoft and Google in the enterprise AI space. The deal's structure, combining multiple Salesforce products, also indicates strong potential for revenue expansion through cross-selling.
This partnership has significant market implications as it positions Salesforce to capitalize on the rapidly growing AI-powered customer service market. SharkNinja's selection of Salesforce for its global customer service transformation validates Salesforce's AI strategy and could influence other enterprise decisions in the consumer goods sector.
The deal's timing is particularly relevant as businesses increasingly seek ways to optimize customer service costs while maintaining service quality. SharkNinja's global presence and diverse product portfolio make it an ideal showcase for Salesforce's AI capabilities, potentially accelerating enterprise adoption rates. The focus on building an 'always-on digital workforce' addresses a critical market need for 24/7 customer support without proportional cost scaling.
SharkNinja to provide 24/7 tailored support with autonomous agents, building an always-on digital labor force
SharkNinja is a global leader in indoor and outdoor household products, transforming how people cook, clean, and live in homes around the world. As the innovation powerhouse behind two multi-billion-dollar brands — Shark and Ninja — SharkNinja is renowned for its diversified portfolio of cutting-edge products, including Shark vacuum cleaners and beauty tools, as well as Ninja kitchen appliances, such as blenders, air fryers, and ice cream makers.
To support its rapid, global growth, SharkNinja is embracing solutions that will scale support and service more efficiently across more than 30 markets while delivering a seamless consumer shopping experience.
Agentforce, a new layer on the Salesforce Platform, will enable SharkNinja to easily build and deploy AI agents that can autonomously take action across any business function. With Agentforce, SharkNinja will have an always-on, digital workforce available 24/7 to guide customers through the buying process, answer product questions, troubleshoot issues, and manage returns — streamlining human agent workloads so they can focus on meaningful, high-impact interactions.
“Innovation is the driver behind every product SharkNinja creates across our vast portfolio, so it was really important to find a tool that could give us the capabilities needed to be just as innovative across every consumer interaction,” said Velia Carboni, CIO, SharkNinja. “We believe Agentforce is this key to helping us build a community that keeps consumers coming back as we continue to grow and develop new problem-solving innovations that positively impact people’s lives in homes around the world.”
“SharkNinja prioritizes quality, innovation, and an exceptional customer experience,” said Adam Evans, EVP & GM of Salesforce AI Platform. “By integrating customer data with service and support functions, Agentforce enables SharkNinja to deliver an exceptional experience at every touchpoint — building customer loyalty and keeping them coming back time and time again.”
Agentforce will also help SharkNinja enhance brand loyalty through tailored support interactions that deliver targeted solutions and recommendations based on insights from customer data from previous purchases and service history.
SharkNinja will also leverage Commerce Cloud, enabling the company to consolidate customer data from multiple sources into a single, unified view. This integration will enable the delivery of more personalized shopping experiences for each customer. At the same time, having unified touchpoints will allow SharkNinja to more effectively track engagement across its global customer base.
More information:
- Learn more about Agentforce
- Read additional customer success stories
* Any unreleased services or features referenced in this post are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available.
About Salesforce
Salesforce helps organizations of any size reimagine their business for the world of AI. With Agentforce, Salesforce's trusted platform, organizations can bring humans together with agents to drive customer success—powered by AI, data, and action. Visit www.salesforce.com for more information.
About SharkNinja
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star-rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250114446480/en/
Source: Salesforce
FAQ
How will Salesforce's Agentforce (CRM) improve SharkNinja's customer service?
What markets will SharkNinja's new Salesforce (CRM) implementation cover?
How will Commerce Cloud integration affect SharkNinja's customer experience?
What specific customer service functions will Salesforce's Agentforce (CRM) handle for SharkNinja?
