Salesforce and Google Cloud Join Forces to Deliver Autonomous AI Agents That Collaborate Across Salesforce and Google Workspace

Rhea-AI Summary

Salesforce (NYSE: CRM) and Google Cloud have expanded their partnership to create Salesforce Agentforce Agents, enabling secure collaboration across Salesforce Customer 360 and Google Workspace apps. This integration allows customers to deploy autonomous AI agents that can work seamlessly in daily applications, backed by robust privacy protections. The Agentforce and Google Workspace interactions will be generally available later this year.

Key features include:

• Integration with Google BigQuery for data-driven actions
• AI-powered Sales Development Representative (SDR) Agent
• Ability to generate Google Slides and Docs from templates
• Secure data transfer between Gmail, Docs, and Salesforce
• Grounding AI agents with data from both platforms for increased accuracy

This collaboration aims to create the world's first agent ecosystem, delivering a fully AI-infused productivity suite for enhanced business operations.

Positive

• Expanded partnership between Salesforce and Google Cloud for AI integration
• Launch of Agentforce Agents for seamless cross-platform collaboration
• Integration with Google BigQuery for data-driven actions without data migration
• AI-powered Sales Development Representative (SDR) Agent for 24/7 prospect engagement
• Enhanced data accuracy and trust through integration of Salesforce Data Cloud and Google BigQuery

Negative

• None.

Insights

Tech Expert

The partnership between Salesforce and Google Cloud marks a significant leap in AI integration for enterprise software. By enabling Agentforce Agents to work across Salesforce Customer 360 and Google Workspace, this collaboration addresses a important pain point in enterprise productivity: seamless cross-platform automation. The integration with Google BigQuery for data grounding is particularly noteworthy, as it enhances the AI's accuracy and trustworthiness without compromising data security.

From a technical standpoint, the use of Zero Copy technology and Retrieval Augmented Generation (RAG) demonstrates a sophisticated approach to data utilization and AI responsiveness. This could potentially set a new standard for AI-driven enterprise solutions, offering a competitive edge to both Salesforce and Google Cloud in the rapidly evolving AI market.

Market Research Analyst

This partnership has significant market implications. By combining Salesforce's dominance in CRM (#1 AI CRM) with Google's ubiquitous Workspace suite, the companies are creating a powerful ecosystem that could further entrench their positions in enterprise software. The move is likely to put pressure on competitors like Microsoft, who offer both CRM and productivity suites.

The focus on AI agents that can operate across platforms addresses a growing demand for intelligent automation in business processes. This could lead to increased adoption rates for both Salesforce and Google Workspace, potentially driving revenue growth. The emphasis on data protection and privacy also aligns with increasing regulatory scrutiny, which could be a key selling point for enterprise customers.

Financial Analyst

While specific financial figures aren't provided, this partnership has positive implications for both companies. For Salesforce (NYSE: CRM), this expands its AI capabilities and integrates its offerings more deeply into customers' workflows, potentially increasing customer retention and lifetime value. The move could also open up new revenue streams through the AppExchange marketplace.

For Google Cloud, this partnership enhances its enterprise offerings, potentially accelerating its growth in the competitive cloud market. The integration with BigQuery could drive increased usage and data storage, key revenue drivers for cloud platforms. Investors should monitor adoption rates and any impact on revenue per user metrics in upcoming earnings reports to gauge the success of this initiative.

Customers can now deploy AI agents that work securely across Salesforce Customer 360 apps and Google Workspace apps like Gmail, Docs, and Slides

SAN FRANCISCO & SUNNYVALE, Calif.--(BUSINESS WIRE)-- Salesforce (NYSE: CRM), the #1 AI CRM, and Google Cloud today announced an expanded partnership to create Salesforce Agentforce Agents that help people collaborate securely across Salesforce Customer 360 and Google Workspace apps. Salesforce’s launch of Agentforce extends the existing bidirectional integrations between Salesforce and Google Workspace, allowing mutual customers to easily deploy autonomous agents that can take action and work seamlessly in the apps they use every day, all backed by robust privacy and user data protections already in place across Salesforce and Google Workspace.

These Agentforce and Google Workspace interactions will be generally available later this year, so customers can begin building custom agents that have helpful skills across Google Workspace and the Salesforce Customer 360 platform. Agentforce agents can also take action based on data in Google BigQuery, without having to move or copy data, through integrations already available today with Zero Copy technology.

For example, the Agentforce Sales Development Representative (SDR) Agent engages with prospects 24/7, answering questions, managing objections, and scheduling meetings based on CRM and external data. With these new capabilities through Agentforce, customers will now be able to use Google Workspace actions that allow their SDR Agent to generate Google Slides and Docs from templates, and be able to securely utilize context from Gmail and Docs can be brought securely into Salesforce to update records and trigger workflows, such as saving a signed contract to Salesforce and closing the opportunity with a win-loss report generated in Docs. These integrations will be backed by robust privacy and user data protections already in place across Google Workspace, ensuring that customers’ data remains protected and their own.

With the existing integration between Salesforce Data Cloud and Google BigQuery, customers can now ground their AI agents in Agentforce with data from across both platforms, enabling higher levels of trust and accuracy in responses. For example, ecommerce customers can ground their Merchant Agent, which assists ecommerce merchandisers, on relevant information stored in BigQuery such as data on purchasing, ad spend, and customer segmentation. Agents can also use Retrieval Augmented Generation (RAG) to take action on accurate, real-time data from Data Cloud.

“We’re creating the world’s first agent ecosystem together with partners like Google Cloud,” said Brian Landsman, Executive Vice President, Global Technology Partners, Salesforce. “Humans work across many systems to get work done, and to be effective, agents need to as well. Together, Salesforce and Google Cloud are delivering a fully AI-infused productivity suite.”

“This partnership brings together platforms where millions of people get work done every day,” said Stephen Orban, Vice President, Partnerships at Google Cloud. “Salesforce’s Agentforce platform will help customers apply Google Cloud AI to real-world use cases, like business development, ecommerce, and much more -- with enterprise-grade trust and accuracy.”

Agentforce Agent Actions for Google Workspace will be generally available later this year on Salesforce AppExchange.

About Salesforce

Salesforce helps organizations of any size reimagine their business for the world of AI. With Agentforce, Salesforce's trusted platform, organizations can bring humans together with agents to drive customer success—powered by AI, data, and action. Visit www.salesforce.com for more information.

About Google Cloud

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240917811474/en/

Salesforce Public Relations

pr@salesforce.com

Source: Salesforce

FAQ

When will Salesforce's Agentforce Agent Actions for Google Workspace be available?

Salesforce's Agentforce Agent Actions for Google Workspace will be generally available later this year on Salesforce AppExchange.

What capabilities does the Salesforce Agentforce SDR Agent offer for CRM users?

The Agentforce SDR Agent engages with prospects 24/7, answering questions, managing objections, and scheduling meetings based on CRM and external data. It can also generate Google Slides and Docs from templates and update Salesforce records using context from Gmail and Docs.

How does the Salesforce and Google Cloud partnership enhance data security for CRM users?

The partnership ensures robust privacy and user data protections already in place across Salesforce and Google Workspace, maintaining data security while enabling AI agents to work across platforms.

What benefits does the integration between Salesforce Data Cloud and Google BigQuery offer for CRM users?

This integration allows customers to ground their AI agents in Agentforce with data from both platforms, enabling higher levels of trust and accuracy in responses. It also enables actions based on real-time data from Data Cloud using Retrieval Augmented Generation (RAG).