POP Culture and Ciwen Media Forge Strategic Partnership to Jointly Create a New Chapter for Chinese Wave Entertainment

Rhea-AI Summary

Pop Culture Group (NASDAQ:CPOP) has announced a strategic partnership with Ciwen Media to strengthen its position in the Chinese Wave (Huáliú) entertainment market. The collaboration will focus on launching exclusive tour projects for artists including Su Xingjie and Liu Dazhuang in key Chinese cities, with the first event scheduled for August 30, 2025 in Chengdu.

The partnership combines CPOP's expertise in Chinese Wave culture and trendy IP operations with Ciwen Media's established presence in film, television production, and artist management. Together, they aim to create a support platform for artists and premium content distribution in China's domestic music and performance market.

Positive

• Strategic partnership expands CPOP's distribution channels for content
• Access to Ciwen Media's mature system in film, television, and artist management
• Multiple artist tour projects planned for key Chinese cities in H2 2025
• Potential for expanded market reach through combined resources

Negative

• No specific financial terms or revenue projections disclosed
• Success depends on uncertain market reception of planned tours

Insights

Entertainment Industry Analyst

CPOP's strategic partnership with Ciwen Media expands distribution channels and creates new revenue streams through artist tours beginning August 30th.

POP Culture's new strategic partnership with Ciwen Media represents a calculated expansion of CPOP's distribution capabilities in the Chinese entertainment market. The collaboration leverages complementary strengths: CPOP brings its Chinese Wave cultural expertise and IP incubation capabilities, while Ciwen contributes its mature content production system and artist management infrastructure.

The partnership is operationally concrete, not merely conceptual. They've already scheduled specific artist tours for Su Xingjie and Liu Dazhuang in the second half of 2025, with the first event—Su Xingjie's "Do You Still Remember" concert—set for August 30th in Chengdu. This immediate execution indicates the partnership has moved beyond planning into implementation.

From a strategic perspective, this arrangement allows CPOP to extend its value chain in the entertainment sector. While CPOP has historically focused on live performances and Chinese Pop Culture IP development, Ciwen's expertise in film/television production and large-scale entertainment projects creates new monetization pathways for CPOP's artist roster and cultural properties.

The timing is particularly notable as it comes after "months of planning" and "careful selection and evaluation of partners," suggesting CPOP conducted thorough due diligence before finalizing this relationship. For a company working to establish itself in China's competitive entertainment landscape, securing a partnership with an established player like Ciwen—which operates with a "dual-core driving model" combining organic growth and capital platform expansion—potentially provides CPOP with enhanced market credibility and operational scale.

XIAMEN, China, Aug. 7, 2025 /PRNewswire/ -- Recently, POP Culture and Ciwen Media officially established a strategic cooperative relationship. This collaboration marks a significant step forward for POP Culture in deepening its layout within the Chinese Wave (Huáliú) culture and expanding channels for high-quality content distribution. The two parties will join forces, integrating their respective advantageous resources and core competencies, to jointly provide a robust support platform for outstanding singers, musicians, and their premium content within the domestic music and performance market.

After months of planning, refinement, and careful selection and evaluation of partners, POP Culture and Ciwen Media will collaborate in the second half of 2025 to launch exclusive tour projects for multiple artists, including Su Xingjie and Liu Dazhuang, in key cities across the country. The inaugural stop of these exclusive tours—the 2025 Su Xingjie "Do You Still Remember" Concert - Chengdu Stop—will grandly commence on August 30th at Hall No. 6 of the ZhengHuo Art Center in Chengdu.

As a pioneering enterprise deeply rooted in Chinese Wave culture and a trendsetter, POP Culture has consistently dedicated itself to exploring the music performance market and incubating and operating trendy IPs, accumulating profound industry resources and extensive operational experience. Ciwen Media, adhering to its dual-core driving model of "Endogenous Growth" + "Capital Platform Expansion of a Listed Company," possesses a mature system in film and television production, artist management, and large-scale entertainment projects, boasting strong content production capabilities and significant industry influence. This cooperation represents not only a deep exploration of the commercial value of Chinese Wave music but also an active exploration into the industrialized operation of local cultural IPs.

Looking ahead, both parties will work together to continue leveraging their respective strengths and business potential. Through synergistic resource effects, they aim to facilitate the implementation of more high-quality performance projects, actively expand the innovative boundaries of the performance industry, and jointly contribute to the prosperous development of China's music and entertainment industry. As strategic partners, both companies will grow together, actively promote industry progress, and bring a wider audience more "high-quality and diverse" cultural products.

About CPOP (Pop Culture Group Co., Ltd):

Pop Culture Group Co., Ltd is a cultural industry operation enterprise focused on the industrialization of Chinese Pop Culture, incorporated in the Cayman Islands with its main operations located in China. The company offers a range of services including live performances, artist management, intellectual property rights, film and television production, MCN (Multi-Channel Network), and entertainment marketing. Originally focused on hip-hop culture, Pop Culture Group Co., Ltd has evolved into a diversified group specializing in Chinese Pop Culture. Its comprehensive business ecosystem spans both online and offline platforms, including: (1) live entertainment events (such as concerts, music festivals, street dance competitions, and other performances); (2) digital entertainment services; (3) artist management and agency services; and (4) investment in and production of film and television content featuring elements of Chinese Pop Culture.

Forward-Looking Statements

This press release contains, "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. CPOP's actual results may differ from their expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "might" and "continues," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, but are not limited to, statements about: CPOP's goals and strategies; CPOP's future business development, financial condition and results of operations; expected changes in CPOP's revenues, costs or expenditures; competition in the industry; relevant government policies and regulations relating to our industry; general economic and business conditions globally and in China; and assumptions underlying or related to any of the foregoing. CPOP cautions that the foregoing list of factors is not exclusive. CPOP cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. CPOP does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based, subject to applicable law. Additional information concerning these and other factors that may impact our expectations and projections can be found in CPOP's periodic filings with the SEC, including CPOP's Annual Report on Form 20-F for the fiscal year ended June 30, 2024. CPOP's SEC filings are available publicly on the SEC's website at www.sec.gov. 

View original content:https://www.prnewswire.com/news-releases/pop-culture-and-ciwen-media-forge-strategic-partnership-to-jointly-create-a-new-chapter-for-chinese-wave-entertainment-302524325.html

SOURCE Pop Culture Group Co., Ltd

FAQ

What is the strategic partnership between Pop Culture Group (CPOP) and Ciwen Media?

The partnership aims to create a support platform for artists and premium content in China's music market, combining CPOP's Chinese Wave culture expertise with Ciwen Media's entertainment industry resources.

When will CPOP's first major event under the new partnership take place?

The first event will be the Su Xingjie 'Do You Still Remember' Concert on August 30, 2025 at the ZhengHuo Art Center in Chengdu.

What are the main business areas of Pop Culture Group (CPOP)?

CPOP operates in live performances, artist management, IP rights, film and television production, MCN services, and entertainment marketing, focusing on Chinese Pop Culture.

How will the CPOP-Ciwen Media partnership benefit artists?

The partnership will provide artists with access to a robust support platform, combining CPOP's industry resources with Ciwen Media's content production and artist management capabilities.

What are the expansion plans for CPOP and Ciwen Media in 2025?

The companies plan to launch exclusive tour projects for multiple artists including Su Xingjie and Liu Dazhuang across key Chinese cities in the second half of 2025.