Prego® Introduces New Line of Creamy Pesto Sauces, Unlocking New and Flavorful Ways to Shake Up Mealtime

Rhea-AI Summary

Campbell Soup Company has launched a new line of Prego® Creamy Pesto Sauces, expanding the predominantly red sauce aisle with a flavorful and versatile option. The Creamy Pesto sauces blend the creaminess of Alfredo with the fresh taste of basil pesto, offering three varieties: Creamy Basil Pesto, Creamy Roasted Garlic Pesto, and Creamy Parmesan Pesto. Available nationwide, these sauces are designed to enhance a wide range of dishes beyond pasta, including vegetables, pizza, poultry, seafood, and sandwiches. Each variety is priced at $2.82 and aims to inspire new meal ideas while simplifying weeknight dinners.

Positive

• Introduction of a new product line can potentially boost sales and market share.
• Innovative approach to combine Alfredo and pesto, appealing to diverse customer tastes.
• Affordable pricing at $2.82 per jar attracts budget-conscious consumers.
• Availability nationwide ensures broad market reach.
• Potential to increase engagement through recipe suggestions and social media presence.

Negative

• Market reception uncertain; new product lines can sometimes fail to meet sales expectations.
• Competing in a small segment of the Italian sauce category may limit initial market penetration.
• Dependence on the popularity of pesto, which currently has a smaller market share compared to red sauces.

New offering introduces pesto sauces to the predominately red sauce aisle

CAMDEN, N.J., May 20, 2024 /PRNewswire/ -- Campbell Soup Company is introducing a new line to Prego^®: Creamy Pesto - a delicious, versatile and kid-friendly way to expand horizons in the kitchen beyond pasta. The new offering makes pesto approachable while offering a delicious taste created by a brand families trust and love.

The all-new Prego Creamy Pesto sauces bring more variety to the Italian sauce aisle dominated by red sauce, and creates a pour-able solution to a classic kitchen question – 'what should I cook with pesto?' The new Creamy Pesto Sauces combine the creaminess of Alfredo with the bright, herby taste of pesto. Made with real basil and fresh cream, the three distinct sauce varieties are a flavorful addition to any dish. They pair with classic spaghetti and ravioli, as well as inspire new ways to enhance vegetables, pizza, poultry, seafood, sandwiches and more.

"Pesto is seeing the largest amount of growth within the Italian Sauce category and yet is the smallest segment," said Caitlin Votava, Director of Marketing at Prego. "We've seen that everyone is craving more meal inspiration with new flavors, so we created Creamy Pesto sauces with a vision to elevate more than just pasta, while keeping weeknight dinners easy and flavorful."

The new assortment offers three delicious varieties:

• Prego^® Creamy Basil Pesto – [$2.82]: Made with fresh cream, Romano cheese and real basil it is a creamy twist to the beloved classic. Try it with this Creamy Chicken Pesto Sandwich recipe - perfect for lunch.
• Prego^® Creamy Roasted Garlic Pesto - [$2.82]: Made with fresh cream, Parmesan cheese, real basil and roasted garlic to provide a unique and flavor-packed experience. Spice up dinner with this Parmesan-Crusted Pesto Salmon Recipe.
• Prego^® Creamy Parmesan Pesto - [$2.82]: Made with fresh cream, Parmesan cheese, real basil and roasted garlic, this is yet another creamy version of the classic for the parmesan lovers. Try it with this Pesto Spinach and Artichoke Dip recipe.

The new Prego^® Creamy Pesto line is available at retailers nationwide. For recipes and inspiration, visit https://www.campbells.com/prego/recipe-collections/creamy-pesto-sauce-recipes/

For more information on Prego^®, please visit prego.com and follow @Prego on TikTok, Instagram and Pinterest.

About Campbell
For more than 150 years, Campbell (NYSE:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, the company generated fiscal 2023 net sales of $9.4 billion. Our portfolio includes iconic brands such as Campbell's, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Michael Angelo's, noosa, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao's, Snyder's of Hanover, Swanson and V8. Campbell has a heritage of giving back. The company is a member of the Standard & Poor's 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com.

Contact:
Antonia Scannapieco
antonia_scannapieco@campbells.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/prego-introduces-new-line-of-creamy-pesto-sauces-unlocking-new-and-flavorful-ways-to-shake-up-mealtime-302149415.html

SOURCE Campbell's

FAQ

What new products has Campbell Soup Company introduced in May 2024?

Campbell Soup Company introduced a new line of Prego® Creamy Pesto Sauces in May 2024.

What are the varieties of Prego® Creamy Pesto Sauces?

The varieties are Creamy Basil Pesto, Creamy Roasted Garlic Pesto, and Creamy Parmesan Pesto.

How much do the new Prego® Creamy Pesto Sauces cost?

Each variety of the new Prego® Creamy Pesto Sauces is priced at $2.82.

Where can I buy the new Prego® Creamy Pesto Sauces?

The new Prego® Creamy Pesto Sauces are available at retailers nationwide.

What ingredients are in the Prego® Creamy Basil Pesto Sauce?

The Prego® Creamy Basil Pesto Sauce is made with fresh cream, Romano cheese, and real basil.

How does Prego® Creamy Pesto Sauce differ from traditional pesto?

Prego® Creamy Pesto Sauce combines the creaminess of Alfredo with the herby taste of traditional pesto.