New Chunky® Ghost Pepper Chicken Noodle Soup Is So Spicy You Need to Sign a Waiver to Try It

Rhea-AI Summary

Campbell's introduces its spiciest offering yet, the Chunky Ghost Pepper Chicken Noodle Soup, launching on January 27, 2023. Only the first 500 customers who sign a humorous waiver will get to experience this fiery soup, which is thirteen times hotter than its Spicy Chicken Noodle counterpart. Each purchase includes a 'cool off kit' with a cooling towel, a fan, and more. This new product aims to capitalize on the growing demand for spicier options in Campbell's lineup, which includes various spicy flavors introduced in 2022. The initiative reflects consumer interest in bold flavors and aligns with Campbell's tradition of innovative food experiences.

Positive

• Introduction of the Chunky Ghost Pepper Chicken Noodle Soup may attract new customers and boost sales.
• Product aimed at meeting consumer demand for spicier food options, enhancing brand engagement.
• Includes a fun promotional element with the waiver, generating buzz and excitement.

Negative

• None.

Available for a limited time only

CAMDEN, N.J., Jan. 24, 2023 /PRNewswire/ -- Campbell's^® Chunky^® is dropping a soup packed with so much heat, fans will need to sign a waiver to try it! New, limited time Chunky Ghost Pepper Chicken Noodle Soup will be available on January 27 to the first 500 brave souls who sign a "waiver"* stating they can handle the heat at ChunkySpicyWaiver.com.

As measured by the Scoville heat unit scale, a tool for measuring the spiciness of peppers, Chunky's Ghost Pepper Chicken Noodle Soup is thirteen times spicier than Chunky Spicy Chicken Noodle Soup, while still maintaining the true savory flavor of chicken and vegetables people love. Each can of Chunky Ghost Pepper Chicken Noodle will be accompanied by a cool off kit, featuring a cooling towel, fan, sweatband, and tissues.

"We've seen a tremendous response to our Chunky spicy lineup and fans keep asking for more," said Kristina Moses, Brand Manager, Campbell's Chunky. "As our spiciest soup to date from Chunky, Ghost Pepper Chicken Noodle answers the call for more heat, and we're excited to see how many brave consumers are willing to sign the 'waiver' for the chance to try."

The limited time soup offering is the hottest entrant in the spicy line introduced by Chunky in 2022 that includes Spicy Chicken Noodle, Spicy Steak and Potato, Spicy Sirloin Burger and Spicy Chicken and Sausage Gumbo.

Chunky Ghost Pepper Chicken Noodle Soup and cool off kits will be available to the first 500 fans to sign the waiver beginning January 27 at 1 p.m. ET. To learn more about the new soup and sign up for notifications ahead of the drop, visit ChunkySpicyWaiver.com. In addition, follow Chunky on Instagram, Twitter and TikTok to stay in the loop on the latest brand news.

*The "waiver" is a total joke and not legally binding but definitely part of the fun.

About Campbell Soup Company

For more than 150 years, Campbell (NYSE: CPB) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, Campbell generated fiscal 2022 net sales of nearly $8.6 billion. Our portfolio includes iconic brands such as Campbell's, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder's of Hanover, Swanson and V8. Campbell has a heritage of giving back and acting as a good steward of the environment. The company is a member of the Standard & Poor's 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.

Media Contact:
Meg Patrick
Meg.Patrick@mslgroup.com 

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SOURCE Campbell's

FAQ

When does Campbell's launch the Chunky Ghost Pepper Chicken Noodle Soup?

The launch date for the Chunky Ghost Pepper Chicken Noodle Soup is January 27, 2023.

How spicy is the new Chunky Ghost Pepper Chicken Noodle Soup?

The Chunky Ghost Pepper Chicken Noodle Soup is thirteen times spicier than the regular Spicy Chicken Noodle Soup.

What do customers receive with the Chunky Ghost Pepper Chicken Noodle Soup?

Customers will receive a 'cool off kit' which includes a cooling towel, fan, sweatband, and tissues.

How can consumers participate in the Chunky Ghost Pepper Chicken Noodle Soup promotion?

Consumers can participate by being among the first 500 to sign a waiver at ChunkySpicyWaiver.com.

What is the significance of the waiver for the Chunky Ghost Pepper Chicken Noodle Soup?

The waiver is a humorous element for the promotional event and is not legally binding.