Former Campbell CEO Dale F. Morrison Passes Away

Rhea-AI Summary

Former Campbell Soup Company President and CEO Dale F. Morrison passed away at 74 on April 8, 2023, in Naples, Florida. Morrison's leadership from 1997 to 2000 significantly impacted the company, having joined in 1995 as President of Pepperidge Farm. He was instrumental in launching V8 Splash beverages and establishing Campbell’s Chunky soup's NFL sponsorship. Under his guidance, Campbell experienced notable sales growth, particularly with iconic brands like Goldfish and Milano. The company reported fiscal 2022 net sales of $8.6 billion, reflecting its longstanding presence in the food industry since 1869.

Positive

• Morrison drove significant sales growth at Campbell, especially for brands like Goldfish and Milano.
• He was instrumental in launching V8 Splash beverages and establishing NFL sponsorship, enhancing brand visibility.

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• None.

CAMDEN, N.J.--(BUSINESS WIRE)-- Former Campbell Soup Company President and Chief Executive Officer Dale F. Morrison passed away at the age of 74 on April 8, 2023, in Naples, Fla.

Morrison served as Campbell’s President and CEO from 1997 to 2000. He joined Campbell in 1995 as President of Pepperidge Farm, where he drove significant sales growth of iconic brands such as Goldfish crackers and Milano cookies. He became President of Campbell’s International and Specialty Foods division in 1996.

During his tenure, Campbell launched V8 Splash beverages, and Campbell’s Chunky soup began its National Football League sponsorship, which continues today.

About Campbell Soup Company
For more than 150 years, Campbell (NYSE: CPB) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, Campbell generated fiscal 2022 net sales of $8.6 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back and acting as a good steward of the environment. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230414005288/en/

Media:

James Regan

(856) 219-6409

James_Regan@campbells.com

Source: Campbell Soup Company

FAQ

What was Dale F. Morrison's role at Campbell Soup Company?

Dale F. Morrison served as President and CEO of Campbell Soup Company from 1997 to 2000.

When did Dale F. Morrison pass away?

Dale F. Morrison passed away on April 8, 2023.

What sales figures did Campbell Soup Company report for fiscal 2022?

Campbell Soup Company reported net sales of $8.6 billion for fiscal 2022.

What significant campaigns did Morrison launch during his tenure at Campbell?

Morrison launched V8 Splash beverages and initiated the NFL sponsorship for Campbell’s Chunky soup.