Campbell Names Jill Pratt Senior Vice President, Chief Marketing Officer, Meals & Beverages
Campbell Soup Company (NYSE: CPB) has appointed Jill Pratt as Senior Vice President, Chief Marketing Officer of its Meals & Beverages division, effective July 29, 2024. Pratt will lead the U.S. Consumer Experience team, focusing on driving profitable growth, relevance, and modernization of Campbell's iconic brand portfolio. She will join the Campbell Leadership Team, reporting to Mick Beekhuizen, Executive Vice President and President, Meals & Beverages.
Pratt brings extensive experience in consumer packaged goods, having previously served as the global Chief Marketing Officer at McCormick & Company and held marketing roles at Procter & Gamble. She succeeds Linda Lee, who is leaving the organization after five years of modernizing Campbell's brands and fueling business growth.
Campbell Soup Company (NYSE: CPB) ha nominato Jill Pratt come Vicepresidente Senior e Chief Marketing Officer della sua divisione Meals & Beverages, a partire dal 29 luglio 2024. Pratt guiderà il team Consumer Experience negli Stati Uniti, con l'obiettivo di promuovere una crescita redditizia, la rilevanza e la modernizzazione del portafoglio iconico di marchi di Campbell. Entrerà a far parte del Campbell Leadership Team, riportando a Mick Beekhuizen, Vicepresidente Esecutivo e Presidente della divisione Meals & Beverages.
Pratt porta con sé una vasta esperienza nel settore dei beni di consumo confezionati, avendo precedentemente ricoperto il ruolo di Chief Marketing Officer globale presso McCormick & Company e avendo avuto ruoli di marketing in Procter & Gamble. Sostituisce Linda Lee, che lascia l'organizzazione dopo cinque anni dedicati alla modernizzazione dei marchi di Campbell e alla stimolazione della crescita dell'azienda.
Campbell Soup Company (NYSE: CPB) ha nombrado a Jill Pratt como Vicepresidenta Senior y Directora de Marketing de su división de Comidas y Bebidas, con efecto a partir del 29 de julio de 2024. Pratt liderará el equipo de Experiencia del Consumidor en EE. UU., centrándose en impulsar el crecimiento rentable, la relevancia y la modernización del icónico portafolio de marcas de Campbell. Se unirá al equipo de liderazgo de Campbell, reportando a Mick Beekhuizen, Vicepresidente Ejecutivo y Presidente de Comidas y Bebidas.
Pratt aporta una amplia experiencia en productos de consumo envasados, habiendo ocupado anteriormente el puesto de Directora de Marketing global en McCormick & Company y desempeñado roles de marketing en Procter & Gamble. Sucede a Linda Lee, quien deja la organización después de cinco años dedicados a modernizar las marcas de Campbell y a impulsar el crecimiento del negocio.
캠벨 수프 회사(Campbell Soup Company, NYSE: CPB)는 질 프랫(Jill Pratt)을 2024년 7월 29일부터 Meals & Beverages 부문 수석 부사장 겸 최고 마케팅 책임자로 임명했습니다. 프랫은 미국 소비자 경험 팀을 이끌며 캠벨의 아이코닉 브랜드 포트폴리오의 수익 성장, 관련성 및 현대화에 집중할 것입니다. 그녀는 캠벨 리더십 팀에 합류하여 Mick Beekhuizen, 실행 부사장 겸 Meals & Beverages의 사장에게 보고합니다.
프랫은 소비재 산업에서 광범위한 경험을 가지고 있으며, 이전에는 McCormick & Company의 글로벌 최고 마케팅 책임자를 역임했으며, Procter & Gamble에서 마케팅 역할을 수행했습니다. 그녀는 캠벨 브랜드를 현대화하고 비즈니스 성장을 촉진한 Linda Lee를 이어받습니다.
La Campbell Soup Company (NYSE: CPB) a nommé Jill Pratt au poste de Vice-Présidente Senior et Directrice Marketing de sa division Meals & Beverages, à compter du 29 juillet 2024. Pratt dirigera l'équipe Expérience Consommateur aux États-Unis, en mettant l'accent sur la croissance rentable, la pertinence et la modernisation du portefeuille de marques emblématiques de Campbell. Elle rejoindra l'équipe de direction de Campbell, sous la supervision de Mick Beekhuizen, Vice-Président Exécutif et Président de Meals & Beverages.
Pratt apporte une vaste expérience dans le secteur des biens de consommation, ayant précédemment occupé le poste de Directrice Marketing mondiale chez McCormick & Company et ayant exercé des fonctions marketing chez Procter & Gamble. Elle succède à Linda Lee, qui quitte l'organisation après cinq ans passés à moderniser les marques de Campbell et à stimuler la croissance de l'entreprise.
Die Campbell Soup Company (NYSE: CPB) hat Jill Pratt zur Senior Vice President und Chief Marketing Officer ihrer Sparte Meals & Beverages ernannt, die am 29. Juli 2024 in Kraft tritt. Pratt wird das US-Verbraucherfahrungsteam leiten und sich auf profitables Wachstum, Relevanz und die Modernisierung des ikonischen Markenportfolios von Campbell konzentrieren. Sie wird Teil des Campbell Leadership Teams und berichtet an Mick Beekhuizen, Executive Vice President und Präsident der Sparte Meals & Beverages.
Pratt bringt umfangreiche Erfahrungen im Bereich Konsumgüter mit, da sie zuvor als globale Chief Marketing Officer bei McCormick & Company tätig war und Marketingpositionen bei Procter & Gamble innehatte. Sie folgt auf Linda Lee, die die Organisation nach fünf Jahren verlässt, in denen sie die Marken von Campbell modernisiert und das Unternehmenswachstum gefördert hat.
- Appointment of an experienced marketing executive to lead the Meals & Beverages division
- Focus on driving profitable growth and brand modernization
- Strengthening of the Campbell Leadership Team
- None.
(Photo: Business Wire)
Pratt will lead the
“With our portfolio of iconic and distinctive brands, Campbell’s Meals & Beverages division is transforming our categories to accelerate growth with our retail customers,” said Beekhuizen. “Our Consumer Experience team plays a significant role in elevating our brands by engaging existing shoppers and attracting the next generation of consumers. I’m confident Jill’s leadership will take our marketing to the next level.”
Pratt is an award-winning marketer and accomplished leader with deep experience in consumer packaged goods. She joins Campbell from Heatonist, a company that partners with hot sauce makers to bring new flavors to market. Prior to Heatonist, Pratt served as the first global Chief Marketing Officer of McCormick & Company, which she joined in 2008 and held roles of increasing responsibility in brand marketing and general management. While at McCormick, she served as Vice President and General Manager of Zatarain’s and supported the integration of French’s and Frank’s RedHot sauce, McCormick’s largest acquisition. She also led Marketing Excellence for the company, designing and building the global marketing function before she was promoted to CMO. Prior to McCormick, Pratt held several marketing roles at Procter & Gamble. She earned her B.S. degree in Commerce, with a concentration in Accounting from the University of
Pratt succeeds Linda Lee who has decided to leave the organization.
Beekhuizen said, “I’d like to thank Linda for her contributions over the last five years in modernizing our brands and fueling our business. I wish her all the best.”
About Campbell
For more than 150 years, Campbell (NYSE:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240729989306/en/
Investor Contact:
Rebecca Gardy
(856) 342-6081
Rebecca_Gardy@campbells.com
Media Contact:
Dervela Paul
(856) 536-0523
Dervela_Paul@campbells.com
Source: Campbell Soup Company
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