Sally Hansen® Debuts a Playful Limited-Edition Sesame Street Collection Inspired by the Iconic Characters

Rhea-AI Summary

Sally Hansen® is launching a limited-edition collection in collaboration with Sesame Street®, featuring 10 Insta-Dri® shades and Salon Effects® Perfect Manicure ready-to-wear nails inspired by beloved characters. The collection will be available on July 1, 2023.

Positive

• Sally Hansen® is launching a new limited-edition collection in collaboration with Sesame Street®, featuring 10 Insta-Dri® shades and Salon Effects® Perfect Manicure ready-to-wear nails. The collection is expected to generate excitement among fans of both brands and could potentially drive sales for Sally Hansen®.

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- Sally Hansen® is bringing a whole new level of adorable to your next manicure with the new limited-edition Sally Hansen x Sesame Street® Collection.

This special collection, available in multiple territories, features 10 irresistible Sally Hansen Insta-Dri® shades and textures inspired by the beloved characters like Oscar the Grouch, Big Bird, Elmo, and more! The Sally Hansen® x Sesame Street® Collection also features Sally Hansen® Salon Effects® Perfect Manicure ready-to-wear nails in a stylish oval shape, showcasing a playful hint of your favorite characters, like Ernie’s rubber ducky and Cookie Monster’s googly eyes.

“Sally Hansen® is over the moon to collaborate with Sesame Street®! Designed with playful colors and textures inspired by your furry friends, the Sally Hansen® x Sesame Street® Collection is sure to give you all the warm and fuzzy feels!” – Celia Tombalakian, Global Vice President for Sally Hansen®.

The #1 quick-dry polish in the United States, Sally Hansen®’s revolutionary Insta-Dri® technology features a 3-in-1 formula with a built-in base and topcoat that dries in just 60 seconds. The Sally Hansen® x Sesame Street® collection also includes a Salon Effects® Perfect Manicure Oval nail kit, for premium, ready-to-wear, non-damaging artificial nails that are easy to apply right in the comfort of your home.

“We’re thrilled to team up with Sally Hansen® to delight Sesame Street adult fans with a fun new collection that will have them radiating sparkle, kindness, and joy.” – Gabriela Arenas, SVP of Global Products Licensing, Sesame Workshop

The limited-edition Sally Hansen® x Sesame Street® Collection features a Salon Effects® Perfect Manicure Oval Nail Kit and 10 Insta-Dri® shades:

• Am I Not Adora-blue? (Grover Pearl Blue)
• 1 Polish, Ah Ah Ah (Count Von Count Purple Crème)
• Zippity-Zap! (Abby Cadabby Pink Glitter)
• Turquesa Brillante (Rosita Turquoise Crème)
• Think BIG (Big Bird Yellow Glitter)
• Up to Snuff (Snuffy Beige Brown Crème)
• Elmo Loves Hue (Elmo Red Glitter)
• Perfect Blendship (Bert & Ernie Red Glitter)
• C is for Color (Cookie Monster Blue Crème)
• SCRAM! (Oscar The Grouch Metallic Green)

The limited-edition special packaging displays icons of the Sesame Street® characters and logo on the front of the classic Insta-Dri® bottle and the Salon Effects® Perfect Manicure packaging. INTENDED FOR ADULT USE ONLY.

The Sally Hansen® x Sesame Street® collection will be available on July 1, 2023, in mass-market, drugstore, food, and e-commerce retailers nationwide. For more information, please visit sallyhansen.com.

ABOUT SESAME WORKSHOP

Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re present in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. Learn more at www.sesameworkshop.org and follow Sesame Workshop on Instagram, Twitter, Facebook, and TikTok.

ABOUT SALLY HANSEN

Sally Hansen Inc. is an American beauty brand, first founded in 1946 by Sally Hansen herself. Hard As Nails was the first Sally Hansen product filed for a patent in 1957. Since then, the brand has become famous for its dedication to making innovatively formulated beauty products for real women. Beauty that really works. Learn more at sallyhansen.com or Instagram.

ABOUT COTY

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230717675998/en/

Ilana Donner / ilana.donner@hellommc.com

Source: Coty Inc.

FAQ

When will the Sally Hansen® x Sesame Street® Collection be available?

The collection will be available on July 1, 2023.

What products are included in the collection?

The collection includes 10 Insta-Dri® shades and Salon Effects® Perfect Manicure ready-to-wear nails.

Who is collaborating with Sally Hansen® for this collection?

Sally Hansen® is collaborating with Sesame Street® for this collection.

Where can I purchase the Sally Hansen® x Sesame Street® Collection?

The collection will be available in mass-market, drugstore, food, and e-commerce retailers nationwide.

What is the significance of the collaboration?

The collaboration aims to bring a playful and adorable element to manicures, appealing to fans of both Sally Hansen® and Sesame Street®.