Sally Hansen® and Warner Bros. Discovery Team up for a Scary Good Nail Polish Collection to Celebrate the Release of This Fall’s Highly Anticipated Movie “Beetlejuice Beetlejuice”
Sally Hansen® is launching a -edition nail polish collection in partnership with Warner Bros. Discovery to celebrate the release of 'Beetlejuice Beetlejuice' on September 6, 2024. The collection features 8 Miracle Gel™ shades inspired by the iconic movie character, offering a chip-resistant, salon-quality manicure lasting up to 10 days without a UV lamp.
The range includes colors like 'Strange and Unusual' (crème red), 'Ghost with the Most' (black and white glitter), and 'The Afterlife' (crème black). Each bottle is adorned with the character's signature pinstripes. The collection will be available from August 1, 2024, in mass-merchandisers, food, and e-commerce retailers nationwide.
Sally Hansen® lancia una collezione di smalti -edition in collaborazione con Warner Bros. Discovery per celebrare l'uscita di 'Beetlejuice Beetlejuice' il 6 settembre 2024. La collezione presenta 8 tonalità di Miracle Gel™ ispirate all'iconico personaggio cinematografico, offrendo una manicure di qualità da salone resistente alle scheggiature che dura fino a 10 giorni senza lampada UV.
La gamma include colori come 'Strange and Unusual' (rosso crème), 'Ghost with the Most' (glitter nero e bianco) e 'The Afterlife' (nero crème). Ogni bottiglia è decorata con le iconiche righe del personaggio. La collezione sarà disponibile a partire dal 1 agosto 2024 in grandi rivenditori, negozi di alimentari e rivenditori e-commerce in tutto il paese.
Sally Hansen® lanza una colección de esmaltes -edition en asociación con Warner Bros. Discovery para celebrar el estreno de 'Beetlejuice Beetlejuice' el 6 de septiembre de 2024. La colección presenta 8 tonos de Miracle Gel™ inspirados en el icónico personaje de película, ofreciendo una manicura de calidad de salón que dura hasta 10 días sin necesidad de lámpara UV.
La gama incluye colores como 'Strange and Unusual' (rojo crème), 'Ghost with the Most' (brillo negro y blanco) y 'The Afterlife' (negro crème). Cada botella está adornada con las icónicas rayas del personaje. La colección estará disponible a partir del 1 de agosto de 2024 en grandes minoristas, tiendas de comestibles y minoristas de comercio electrónico en todo el país.
Sally Hansen®는 Warner Bros. Discovery와 협력하여 'Beetlejuice Beetlejuice'의 출시를 기념하기 위해 -edition 네일 폴리시 컬렉션을 출시합니다. 이 컬렉션은 전설적인 영화 캐릭터에서 영감을 받은 8가지 Miracle Gel™ 색상을 선보이며, UV 램프 없이 최대 10일간 지속되는 전문가 수준의 네일을 제공합니다.
컬렉션에는 'Strange and Unusual' (크림 레드), 'Ghost with the Most' (블랙 앤 화이트 글리터), 'The Afterlife' (크림 블랙) 등의 색상이 포함되어 있습니다. 각 병은 캐릭터의 시그니처 줄무늬로 장식되어 있습니다. 이 컬렉션은 2024년 8월 1일부터 전국 대형 소매점, 식품 매장 및 전자 상거래 소매점에서 구매할 수 있습니다.
Sally Hansen® lance une collection de vernis -edition en partenariat avec Warner Bros. Discovery pour célébrer la sortie de 'Beetlejuice Beetlejuice' le 6 septembre 2024. La collection comprend 8 teintes de Miracle Gel™ inspirées par le personnage emblématique du film, offrant une manucure de qualité salon résistante aux écailles qui dure jusqu'à 10 jours sans lampe UV.
La gamme inclut des couleurs comme 'Strange and Unusual' (rouge crème), 'Ghost with the Most' (glitter noir et blanc) et 'The Afterlife' (noir crème). Chaque flacon est orné des rayures caractéristiques du personnage. La collection sera disponible à partir du 1er août 2024 dans les grandes enseignes, les épiceries et les détaillants en ligne à travers le pays.
Sally Hansen® bringt in Zusammenarbeit mit Warner Bros. Discovery eine -edition Nagellackkollektion heraus, um die Veröffentlichung von 'Beetlejuice Beetlejuice' am 6. September 2024 zu feiern. Die Kollektion umfasst 8 Miracle Gel™ Farbtöne, die von der ikonischen Filmfigur inspiriert sind und eine kratzfeste, salonfähige Maniküre bieten, die bis zu 10 Tage ohne UV-Lampe hält.
Die Palette beinhaltet Farben wie 'Strange and Unusual' (Creme-Rot), 'Ghost with the Most' (schwarz-weißer Glitzer) und 'The Afterlife' (Creme-Schwarz). Jede Flasche ist mit den charakteristischen Nadelstreifen des Charakters verziert. Die Kollektion wird ab dem 1. August 2024 in großen Einzelhändlern, Lebensmittelgeschäften und Online-Händlern bundesweit erhältlich sein.
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The #1 Gel Hybrid in the US, this new Miracle Gel™ collection offers a chip-resistant, salon quality manicure that delivers up to 10 days of color and shine*, without the use of a UV lamp. Colors reminiscent of the movie’s one-of-a-kind title character, each polish has a rich color pay off and high shine for a manicure that will last as long as it takes to be seen in the Afterlife waiting room. Each bottle is adorned with the iconic pinstripes of that classic black-and-white suit and “Beetlejuice Beetlejuice” on the cap.
“The original ‘Beetlejuice’ is one of those iconic movies that helped shape pop culture history, and we are honored to be a part of its long-awaited return to the big screen with ‘Beetlejuice Beetlejuice.’ The new Miracle Gel™ collection is a fun, shock-inspired range of colors that were created to give our fans a long-lasting manicure worthy of showing off to your favorite ghost with the most,” said Stefano Curti, Chief Brands Officer of Coty Consumer Beauty.”
The Sally Hansen® Miracle Gel™ Beetlejuice Beetlejuice limited-edition collection features a range of 8 strange and unusual Miracle Gel™ shades:
- Strange and Unusual (crème red)
- Tombstone (crème gray)
- Ghost with the Most (black and white glitter)
- Bio Exorcist (crème lime green)
- Say it 3 Times (crème purple)
- Hello my Name is Bob (crème yellow)
- Weirder & Weirder (crème blue)
- The Afterlife (crème black)
Sally Hansen® Miracle Gel™ Beetlejuice Beetlejuice limited-edition collection will be available on August 1, 2024, everywhere you find Sally Hansen products, in mass-merchandisers, food, and e-commerce retailers nationwide. For more information, please visit sallyhansen.com.
*when used with the Miracle Gel Color Grip Primer and Top Coat
ABOUT SALLY HANSEN
Sally Hansen Inc. is a Global beauty brand, first founded in 1946 by Sally Hansen herself. The groundbreaking Hard As Nails product, patented in 1957, marked the beginning of Sally Hansen's legacy. Through the decades, Sally Hansen has become synonymous with cutting-edge beauty solutions and creativity without limits, pushing the boundaries of innovation year after year.
Today, Sally Hansen is committed to creating hardworking beauty products and making salon-quality results available to everyone at-home. With a rich heritage of innovation and a dedication to customer satisfaction, the brand's mission is to make self-care a state-of-mind and empower individuals with the confidence to express their unique beauty. Learn more at sallyhansen.com or Instagram
ABOUT “BEETLEJUICE BEETLEJUICE”
Beetlejuice is back! Oscar-nominated, singular creative visionary Tim Burton and Oscar nominee and star Michael Keaton reunite for “Beetlejuice Beetlejuice,” the long-awaited sequel to Burton’s award-winning Beetlejuice. Keaton returns to his iconic role alongside Oscar nominee Winona Ryder as Lydia Deetz and two-time Emmy winner Catherine O’Hara as Delia Deetz, with new cast members Justin Theroux, Monica Bellucci, Arthur Conti in his feature film debut, with Emmy nominee Jenna Ortega as Lydia’s daughter, Astrid, and Oscar nominee Willem Dafoe.
After an unexpected family tragedy, three generations of the Deetz family return home to Winter River. Still haunted by Beetlejuice, Lydia's life is turned upside down when her rebellious teenage daughter, Astrid, discovers the mysterious model of the town in the attic and the portal to the Afterlife is accidentally opened. With trouble brewing in both realms, it's only a matter of time until someone says Beetlejuice's name three times and the mischievous demon returns to unleash his very own brand of mayhem.
Burton, a genre unto himself, directs from a screenplay by Alfred Gough & Miles Millar, story by Gough & Millar and Seth Grahame-Smith, based on characters created by Michael McDowell & Larry Wilson. The film’s producers are Marc Toberoff, Dede Gardner, Jeremy Kleiner, Tommy Harper and Burton, with Sara Desmond, Katterli Frauenfelder, Gough, Millar, Brad Pitt, Larry Wilson, Laurence Senelick, Pete Chiappetta, Andrew Lary, Anthony Tittanegro, Grahame-Smith and David Katzenberg executive producing.
A Warner Bros. Pictures presentation, “Beetlejuice Beetlejuice” will be released only in theaters and IMAX on September 6, 2024 nationwide, and internationally beginning 4 September 2024. It will be distributed worldwide by Warner Bros. Pictures.
ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
ABOUT COTY
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Genesis Bazo / gbazo@hellommc.com
Source: Coty Inc.
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