Sally Hansen Names Duke University Basketball Star Jared McCain as New Brand Ambassador

Rhea-AI Summary

Sally Hansen partners with college basketball star Jared McCain in a groundbreaking sports sponsorship deal, marking the brand's first-ever NIL agreement with an athlete. McCain's dynamic presence on and off the court, along with his fearless self-expression, align perfectly with Sally Hansen's innovative nail products. The collaboration aims to promote inclusivity, self-expression, and individuality within the sports community and beyond.

After his freshman year playing guard for the Duke Blue Devils, McCain announced this morning he will enter his name in the 2024 NBA Draft.

NEW YORK--(BUSINESS WIRE)-- Coty Inc. (NYSE: COTY) – Sally Hansen, leading nail color and care brand, announces its first groundbreaking sports partnership with college basketball sensation Jared McCain. Known for his dynamic presence both on and off the court, McCain's unique style and fearless self-expression have captured the attention of millions, making him the perfect ambassador for Sally Hansen's innovative line of nail products.

This collaboration marks a historic moment for the brand as it represents Sally Hansen’s first-ever NIL sponsorship deal with an athlete. As the landscape of collegiate athletics evolves, Sally Hansen is leading the charge in embracing individuality and inspiration within the realm of sports sponsorships.

Jared McCain, a standout player for his college basketball team, has garnered widespread acclaim for his exceptional skills on the court. Along with his unapologetic embracing of nail polish as part of his personal style, Jared has captured the hearts of millions of fans. Through a social media following that rivals some of the biggest names in sports, McCain has become a trailblazer, inspiring others to express themselves authentically.

In a statement regarding the partnership, Senior Vice President of Coty US Consumer Beauty, Kevin Shapiro, remarked "at Sally Hansen, we create accessible salon-quality products and believe individuals should feel empowered to express their creativity and personality. Jared McCain caught our eye with his striking nail styles, showcasing his vibrant self-expression, all while simultaneously shining as a standout player on the court. He’s continued to remain true to himself, and we’re thrilled to welcome him to the Sally Hansen family."

As part of the collaboration, McCain will serve as a brand ambassador for Sally Hansen, promoting inclusivity and self-expression both within the sports community and beyond. Together, Sally Hansen and Jared McCain aim to redefine the boundaries of traditional sports sponsorships and inspire a new generation to embrace their individuality without fear.

ABOUT SALLY HANSEN

Sally Hansen Inc. is a Global beauty brand, first founded in 1946 by Sally Hansen herself. The groundbreaking Hard As Nails product, patented in 1957, marked the beginning of Sally Hansen's legacy. Through the decades, Sally Hansen has become synonymous with cutting-edge beauty solutions and creativity without limits, pushing the boundaries of innovation year after year.

Today, Sally Hansen is committed to creating hardworking beauty products and making salon-quality results available to everyone at-home. With a rich heritage of innovation and a dedication to customer satisfaction, the brand's mission is to make self-care a state-of-mind and empower individuals with the confidence to express their unique beauty. Learn more at sallyhansen.com or Instagram

ABOUT COTY INC.

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240412579378/en/

MMC

Genesis Bazo

gbazo@hellommc.com

Source: Coty Inc.

FAQ

Who is the new brand ambassador for Sally Hansen?

Jared McCain, a college basketball sensation, is the new brand ambassador for Sally Hansen.

What is the significance of the partnership between Sally Hansen and Jared McCain?

The partnership marks Sally Hansen's first-ever NIL sponsorship deal with an athlete, aiming to promote inclusivity and self-expression within the sports community.

What does Jared McCain bring to the collaboration with Sally Hansen?

Jared McCain's dynamic presence, unique style, and fearless self-expression make him the perfect ambassador for Sally Hansen's innovative line of nail products.

How does Sally Hansen aim to redefine traditional sports sponsorships through this partnership?

Sally Hansen and Jared McCain aim to inspire a new generation to embrace their individuality without fear, redefining the boundaries of traditional sports sponsorships.