Marc Jacobs and Coty Expand License Partnership to Beauty
- Expansion and extension of the agreement with Marc Jacobs shows the enduring success of the partnership.
- Marc Jacobs Fragrances have become one of the top 10 female fragrances worldwide.
- Revival of Marc Jacobs' cosmetic portfolio is eagerly anticipated by consumers.
- Coty reinforces its position as a go-to partner for global fashion houses and brands.
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- Long-standing partners with Fragrance, Coty Inc. and Marc Jacobs add Beauty to the agreement
- Coty’s license with Marc Jacobs now extends for over 15 years
Sue Nabi, Coty’s CEO, said: “The expansion and extension of our longstanding agreement with the house of Marc Jacobs, now in its 20th year, is a testament to the enduring success of our partnership and the brand’s limitless potential. Through its partnership with Coty, Marc Jacobs’ Fragrances have achieved great success, growing to become one of the top 10 female fragrances world-wide, thanks to the iconic Daisy Marc Jacobs and Perfect Marc Jacobs franchises. The revival of Marc Jacobs’ cosmetic portfolio, now in partnership with Coty, is eagerly anticipated by consumers around the world who have been campaigning for its return. This agreement reinforces Coty’s position as a go-to partner for global fashion houses and brands that share our ambition of creating leading beauty portfolios.”
“Marc and I are pleased to add one of the most exciting categories of the Marc Jacobs brand, to our long-successful partnership with Coty,” said Marc Jacobs International CEO, Eric Marechalle. “Bringing Marc’s creative vision to life, in its entirety, is our constant goal, and Beauty plays a crucial role in delivering that to our consumers. The loyal fans of Marc Jacobs Beauty, who have been enthusiastic in their wishes for its return, speak not only to Marc’s unwavering cultural relevance but also to the importance of aligning with a partner that shares our values and commitment. It is without question that Coty has proven to be the team to bring Marc Jacobs Beauty to new heights.”
Marc Jacobs Beauty, which originally launched in 2013 in partnership with Kendo Brands, quickly achieved notoriety among fashion-forward consumers. A favorite of celebrity make-up artists, innovative formulas and iconic advertising campaigns led to a cult-following throughout the partnership, which came to an end in late 2021.
The Daisy Marc Jacobs fragrance remains one of the brand’s biggest achievements to date. In 2018, it was the fastest-growing franchise among the Top 10 Women’s Fragrances in the
An expression of optimism and originality, Perfect Marc Jacobs embodies Marc Jacobs’ personal mantra: 'I am perfect as I am.' In 2020, it became the biggest Prestige fragrance launch across the
The essence of the Marc Jacobs brand, which celebrates diversity, inclusivity, self-love, and self-acceptance, seamlessly aligns with Coty’s values, providing a natural foundation for the next phase of this relationship.
Similarly, amplifying Marc Jacobs’ e-commerce footprint will be a shared strategic priority. With the recent opening of the brand’s flagship store on LazMall – the leading e-retailer in the promising
About Marc Jacobs International
Marc Jacobs International was founded in
With stores across the globe, Marc Jacobs International includes RTW and accessories, kids wear, multiple award winning fragrances and the bookstore Bookmarc.
www.marcjacobs.com
About Coty Inc.
Founded in
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Source: Coty
