Coty and Lena Gercke Embark on New License Agreement
New LeGer Fragrance To Join Coty’s Mass Fragrance Portfolio
This agreement marks the beginning of a long-term partnership between Coty and German Television Presenter and Model, Lena Gercke. The agreement is rooted in a mutual focus on empowerment, inspiration, and innovation. The collaboration comes as Coty continues to elevate and diversify its portfolio, continuously bringing new products, brands, and innovations to the forefront.
Stefano Curti, Coty’s Chief Brands Officer Consumer Beauty, said: “We are delighted to be collaborating with Lena Gercke to bring our shared vision to life in the beauty space. Lena’s fashion brand LeGer is one of the fastest growing personal fashion labels in
Lena Gercke, LeGer CEO and Founder, added: “This partnership with Coty marks another big step for the brand as we make our foray into the beauty space. I am thrilled to be working with the industry leader, to develop a fragrance which is emblematic of the ethos that underpinned LeGer’s creation: the idea of being able to express yourself freely and feel confident and comfortable with who you are.”
Coty will develop, produce, and distribute the new LeGer fragrance, which is expected to launch in the DACH region this summer.
About Coty Inc.
Founded in
About LeGer
Lena Gercke launched her fashion label, LeGer by Lena Gercke, in collaboration with the online retailer AboutYou in 2017. By 2019, LeGer was named
Lena Gercke’s modeling career took off after she won ‘Germany’s next Topmodel’, leading to work with global brands such as Adidas, BMW, Maybelline, Intimissimi, and Syoss. Lena has also been a regular on German and Austrian TV, initially on the jury of Germany’s Got Talent before launching her own show and hosting one of
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Coty Inc.
Antonia Werther
Antonia_werther@cotyinc.com
LeGer
Besna Kahraman
b.kahraman@ab-glanz.de
Source: Coty