CooperSurgical® Partners with The Noble Paperie to Support Families Struggling with Infertility

Rhea-AI Summary

CooperSurgical has launched a partnership with The Noble Paperie to introduce a line of greeting cards aimed at supporting individuals facing infertility. This initiative aligns with National Infertility Awareness Week and includes a commitment from CooperSurgical to donate fifty percent of the card sales proceeds to RESOLVE, an organization dedicated to changing the conversation around infertility. One in eight U.S. families face challenges in conception, and the cards are intended to offer support during difficult times, such as Mother's Day and Father's Day. The first three designs are available now, with more to follow throughout the year. This partnership reflects CooperSurgical's commitment to addressing the emotional impacts of infertility in addition to its scientific focus.

Positive

• Collaboration with The Noble Paperie to create supportive greeting cards.
• Donation of 50% of card sales to RESOLVE, enhancing corporate social responsibility.
• Addresses a significant market issue: one in eight families face infertility challenges.

Negative

• None.

CooperSurgical to match portion of sales and donate to RESOLVE aiding in raising awareness and destigmatizing infertility

TRUMBULL, Conn., April 25, 2023 /PRNewswire/ -- CooperSurgical, a global leader in fertility and women's health, today announced they are partnering with The Noble Paperie, which makes cards & paper products dedicated to supporting families along their journeys through miscarriage, infertility, and birth. This partnership will start with three cards designed specifically for friends and family to send to women and men dealing with infertility and are available for sale today in honor of National Infertility Awareness Week^® (NIAW). CooperSurgical will match fifty percent of proceeds from the cards sales in a donation to RESOLVE: The National Infertility Association, a non-profit organization dedicated to removing stigmas and changing the conversation around infertility.

One in eight U.S. families has trouble conceiving or carrying a pregnancy to term.¹ Research shows people diagnosed with and treated for infertility can experience a sense of loneliness, isolation, and shame.² This line of cards by CooperSurgical and The Noble Paperie is intended to help friends and family lend support during the difficult moments in the infertility journey.

"For many, the path to pregnancy and parenthood can be challenging, and there are many moments in time that can be triggering," said Kate Woolley, founder of The Noble Paperie. "My journey to motherhood was difficult, so I appreciate CooperSurgical's efforts to not only focus on the science of infertility, but to raise awareness and empathy for the emotional impacts as well."

Three cards are currently available and additional designs will roll out during the year. The cards available today offer support generally on the topic of infertility, as well as specific support for the upcoming Mother's Day and Father's Day holidays, which can be difficult for women and men struggling with fertility issues. Subsequent designs will lend support during other emotional times such as baby showers, Halloween and other life events.

"As a leader in fertility and women's health, we often hear from patients and their physicians about the mental impact of infertility and the accompanying treatments," stated Holly Sheffield, President, CooperSurgical. "We are excited about this partnership, as this is a unique way of showing up for the men and women who are going through fertility challenges and offers friends and family a way to show compassion and support for their loved ones."

To purchase the cards, go to The Noble Paperie.

To learn more about CooperSurgical and its products, please visit www.coopersurgical.com.

National Infertility Awareness Week is a registered trademark of RESOLVE, Inc.

About CooperSurgical
CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (NYSE: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com.

About CooperCompanies
CooperCompanies ("Cooper") is a global medical device company publicly traded on the NYSE (NYSE:COO). Cooper operates through two business units, CooperVision and CooperSurgical. CooperVision brings a refreshing perspective on vision care with a commitment to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperSurgical is committed to advancing the health of women, babies, and families with its diversified portfolio of products and services focusing on medical devices and fertility & genomics. Headquartered in San Ramon, CA, Cooper has a workforce of more than 14,000 with products sold in over 100 countries. For more information, please visit www.coopercos.com.

About The Noble Paperie
The Noble Paperie is a stationery brand based in San Diego, California. Founded by Kate Woolley, The Noble Paperie's mission is to create cards and paper goods to support those suffering miscarriages, loss, infertility, NICU stays and complicated pregnancies. In other words, they make cards for the bereaved, and everyone in between. Their paper products are designed with love and care to support, advocate for, and inspire this community to live with joy throughout their journey.

1. Lepkowski JM, Mosher WD, Davis KE, Groves RM, Van Hoewyk J. The 2006–2010 National Survey of Family Growth: Sample design and analysis of a continuous survey. National Center for Health Statistics. Vital Health Stat 2(150). 2010.
2. Grunberg, P. H., Dennis, C. L., Da Costa, D., & Zelkowitz, P. (2018). Infertility patients' need and preferences for online peer support. Reproductive biomedicine & society online, 6, 80–89. https://doi.org/10.1016/j.rbms.2018.10.016

Contact:
CooperSurgical
EvolveMKD 
csi@evolvemkd.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/coopersurgical-partners-with-the-noble-paperie-to-support-families-struggling-with-infertility-301805623.html

SOURCE CooperSurgical®

FAQ

What is the purpose of CooperSurgical's partnership with The Noble Paperie?

The partnership aims to provide supportive greeting cards for families dealing with infertility and donate proceeds to RESOLVE.

When was CooperSurgical's initiative launched?

The initiative was launched on April 25, 2023, in conjunction with National Infertility Awareness Week.

What percentage of card sales will CooperSurgical donate to RESOLVE?

CooperSurgical will donate fifty percent of the proceeds from card sales to RESOLVE.

How do the cards help individuals facing infertility?

The cards offer support and empathy to individuals and families going through infertility, helping to destigmatize the emotional struggles.

What types of cards are included in the CooperSurgical initiative?

The initiative includes greeting cards designed for occasions like Mother's Day, Father's Day, and general support for infertility.