Mediacom Communications Deploys CommScope Ad Insertion Solution for IP Video
CommScope (NASDAQ: COMM) announced that Mediacom Communications has deployed its Manifest Delivery Controller (MDC) for IP video. This implementation allows Mediacom to increase advertising revenue through more targeted ads while maintaining a high-quality IP video experience for subscribers. The MDC provides a Streaming Session Management platform supporting additional services like emergency alerts and bandwidth management.
Mediacom's CTO, JR Walden, cited the MDC's scalability, reliability, and ability to preserve video quality as key factors in their decision. CommScope's leadership in Pay TV Advertising is further solidified, as they supply solutions reaching over 75% of North American cable STBs and deliver billions of ads monthly over IP video to customers representing more than 30 million Pay TV subscribers.
CommScope (NASDAQ: COMM) ha annunciato che Mediacom Communications ha implementato il suo Manifest Delivery Controller (MDC) per video IP. Questa implementazione consente a Mediacom di incrementare i ricavi pubblicitari attraverso annunci più mirati, mantenendo al contempo un'esperienza video IP di alta qualità per gli abbonati. L'MDC fornisce una piattaforma di gestione delle sessioni di streaming che supporta servizi aggiuntivi come avvisi di emergenza e gestione della larghezza di banda.
Il CTO di Mediacom, JR Walden, ha citato la scalabilità, l'affidabilità e la capacità di preservare la qualità del video dell'MDC come fattori chiave nella loro decisione. La leadership di CommScope nella pubblicità Pay TV è ulteriormente consolidata, poiché forniscono soluzioni che raggiungono oltre il 75% dei decoder via cavo nordamericani e consegnano miliardi di annunci mensili tramite video IP a clienti che rappresentano oltre 30 milioni di abbonati Pay TV.
CommScope (NASDAQ: COMM) anunció que Mediacom Communications ha implementado su Manifest Delivery Controller (MDC) para video IP. Esta implementación permite a Mediacom incrementar los ingresos por publicidad a través de anuncios más específicos, mientras se mantiene una experiencia de video IP de alta calidad para los suscriptores. El MDC proporciona una plataforma de gestión de sesiones de streaming que admite servicios adicionales como alertas de emergencia y gestión del ancho de banda.
El CTO de Mediacom, JR Walden, citó la escalabilidad, fiabilidad y capacidad de preservar la calidad del video del MDC como factores clave en su decisión. El liderazgo de CommScope en la publicidad de TV de pago se consolida aún más, ya que suministran soluciones que llegan a más del 75% de los decodificadores de cable en América del Norte y entregan miles de millones de anuncios mensuales a través de video IP a clientes que representan más de 30 millones de suscriptores de TV de pago.
CommScope (NASDAQ: COMM)는 Mediacom Communications가 IP 비디오용 Manifest Delivery Controller (MDC)를 배포했다고 발표했습니다. 이번 구현을 통해 Mediacom은 타겟 광고를 통해 광고 수익을 증가시키면서도 가입자들에게 고품질의 IP 비디오 경험을 유지할 수 있습니다. MDC는 비상 경고 및 대역폭 관리와 같은 추가 서비스를 지원하는 스트리밍 세션 관리 플랫폼을 제공합니다.
Mediacom의 CTO인 JR Walden은 MDC의 확장성, 신뢰성 및 비디오 품질 유지 능력을 결정적인 요소로 언급했습니다. CommScope의 유료 TV 광고에서의 입지는 더욱 확고해지며, 북미 케이블 셋톱박스의 75% 이상에 도달하는 솔루션을 제공하고, 3000만명 이상의 유료 TV 가입자를 대상으로 월간 수십억 개의 광고를 IP 비디오를 통해 배포합니다.
CommScope (NASDAQ: COMM) a annoncé que Mediacom Communications a déployé son Manifest Delivery Controller (MDC) pour la vidéo IP. Cette mise en œuvre permet à Mediacom d'augmenter les revenus publicitaires grâce à des publicités plus ciblées tout en maintenant une expérience vidéo IP de haute qualité pour les abonnés. Le MDC fournit une plateforme de gestion des sessions de streaming soutenant des services supplémentaires comme les alertes d'urgence et la gestion de la bande passante.
Le CTO de Mediacom, JR Walden, a cité la scalabilité, la fiabilité et la capacité à préserver la qualité vidéo du MDC comme des facteurs clés de leur décision. Le leadership de CommScope dans la publicité Pay TV est davantage consolidé, car ils fournissent des solutions qui atteignent plus de 75 % des décodeurs câble en Amérique du Nord et livrent des milliards d'annonces mensuelles via la vidéo IP à des clients représentant plus de 30 millions d'abonnés Pay TV.
CommScope (NASDAQ: COMM) gab bekannt, dass Mediacom Communications seinen Manifest Delivery Controller (MDC) für IP-Video implementiert hat. Diese Implementierung ermöglicht es Mediacom, Werbeeinnahmen durch gezieltere Werbung zu steigern, während gleichzeitig ein hochwertiges IP-Videoerlebnis für die Abonnenten aufrechterhalten wird. Der MDC bietet eine Streaming-Sitzungsmanagement-Plattform, die zusätzliche Dienste wie Notfallwarnungen und Bandbreitenmanagement unterstützt.
Der CTO von Mediacom, JR Walden, nannte die Skalierbarkeit, Zuverlässigkeit und die Fähigkeit des MDC, die Videoqualität zu erhalten, als wichtige Faktoren für ihre Entscheidung. Die Führungsposition von CommScope im Bereich der Pay-TV-Werbung wird weiter gefestigt, da sie Lösungen anbieten, die über 75 % der nordamerikanischen Kabel-Set-Top-Boxen erreichen und monatlich Milliarden von Anzeigen über IP-Video an Kunden liefern, die mehr als 30 Millionen Pay-TV-Abonnenten repräsentieren.
- Deployment of CommScope's MDC by Mediacom Communications
- Potential increase in advertising revenue for Mediacom through more targeted ads
- Expansion of CommScope's leadership in Pay TV Advertising space
- MDC provides additional services like emergency alerts and bandwidth management
- None.
Insights
CommScope's Manifest Delivery Controller (MDC) deployment for Mediacom represents a significant technological advancement in IP video advertising. This solution enables more precise ad targeting, potentially leading to increased advertising revenue for Mediacom. The MDC's ability to preserve video quality while allowing for individualized advertising is a important feature in today's competitive streaming landscape.
The scalability and reliability of the MDC system suggest it can adapt to future growth and technological changes. Moreover, its compatibility with Mediacom's existing systems highlights CommScope's flexibility in integration, which is vital for telecom operators looking to upgrade their infrastructure without major disruptions.
The additional features of the MDC, such as emergency alerts and bandwidth management, provide Mediacom with enhanced control over their service delivery. This multi-functionality could lead to operational efficiencies and improved customer experience, potentially strengthening Mediacom's market position in the long term.
CommScope's expansion in the Pay TV Advertising space is noteworthy, now reaching over 75% of North American cable STBs and delivering ads to more than 30 million Pay TV subscribers. This extensive market penetration positions CommScope as a dominant player in the ad delivery technology sector.
The partnership with Mediacom, a significant cable operator, further solidifies CommScope's market position. As the industry trends towards more personalized advertising, solutions like MDC are likely to see increased demand. This could translate to sustained revenue growth for CommScope in the medium to long term.
However, investors should monitor the pace of cord-cutting and the shift to pure streaming services, as these trends could impact the growth trajectory of traditional cable-based advertising solutions. CommScope's ability to adapt its technology for emerging video delivery platforms will be important for maintaining its market leadership.
CommScope Manifest Delivery Controller Helps Mediacom Migrate to IP Video While Ensuring Quality of Experience for Mediacom Subscribers
“We chose CommScope’s MDC because it’s a scalable, reliable and resilient solution that preserves the quality of video we deliver to our subscribers, and because of CommScope’s proven agility in adapting to Mediacom’s existing systems and requirements,” stated JR Walden, CTO of Mediacom. “This solution will enable us to do more individualized advertising which will lead to increased value for our customers.”
This MDC adoption further extends CommScope’s leadership in the Pay TV Advertising space. CommScope supplies advertising solutions to service providers that reach more than
“MDC gives Mediacom more control over its ad targeting while improving the overall viewing experience,” stated Ray Bontempi, vice president product management, Access Network Solutions, CommScope. “Additionally, MDC provides a complete Streaming Session Management platform that supports other services, including emergency alerts, bandwidth management, and alternate content, offering Mediacom new options for optimizing revenue and maintaining a high-quality viewing experience.”
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About CommScope:
CommScope (NASDAQ: COMM) is pushing the boundaries of technology to create the world’s most advanced wired and wireless networks. Our global team of employees, innovators and technologists empower customers to anticipate what’s next and invent what’s possible. Discover more at www.commscope.com.
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This press release includes forward-looking statements that are based on information currently available to management, management’s beliefs, as well as on a number of assumptions concerning future events. Forward-looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, which could cause the actual results to differ materially from those currently expected. In providing forward-looking statements, the company does not intend, and is not undertaking any obligation or duty, to update these statements as a result of new information, future events or otherwise.
Source: CommScope
View source version on businesswire.com: https://www.businesswire.com/news/home/20240910652487/en/
News Media Contact:
Luke Hamer, CommScope
Luke.Hamer@commscope.com
Financial Contact:
Massimo Disabato, CommScope
Massimo.Disabato@commscope.com
Source: CommScope
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