Over $ 80 Billion Growth in Global Athleisure Market 2020-2024 | Major Vendor Insights and Key Offerings | Technavio

Rhea-AI Summary

The athleisure market is projected to grow by USD 80.74 billion between 2020 and 2024, despite facing challenges from the COVID-19 pandemic. Technavio’s report highlights that market growth is expected to outpace 2019 levels as businesses adapt through response, recovery, and renewal phases. Key strategies for companies include adjusting strategic planning and building resilience through effective resource allocation. Factors influencing market forecasts include the impact of lockdowns, changes in consumer behavior, and scenario-based planning.

Positive

• Projected market growth of USD 80.74 billion from 2020 to 2024.
• Market growth expected to exceed 2019 levels.

Negative

• The athleisure market faces negative impacts due to COVID-19.

NEW YORK, March 10, 2021 /PRNewswire/ -- The athleisure market is expected to grow by USD 80.74 billion during 2020-2024, according to Technavio. The report offers a detailed analysis of the impact of COVID-19 pandemic on the athleisure market in optimistic, probable, and pessimistic forecast scenarios. Enterprises will go through the Response, Recovery, and Renew phases. 

The athleisure market will witness a negative impact during the forecast period owing to the widespread growth of the COVID-19 pandemic. As per Technavio's pandemic-focused market research, market growth is likely to increase as compared to 2019. Download Free Sample Report

With the continuing spread of the novel coronavirus pandemic, organizations across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recovery, and renewal phases. Building business resilience and enabling agility will aid organizations to move forward in their journey out of the COVID-19 crisis towards the Next Normal.

This post-pandemic business planning research will aid clients to:

• Adjust their strategic planning to move ahead once business stability kicks in.
• Build Resilience by making effective resource and investment choices for individual business units, products, and service lines.
• Conceptualize scenario-based planning to mitigate future crisis situations.

Download the Post-Pandemic Business Planning Structure

Key Considerations for Market Forecast:

• Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior
• Optimistic, probable, and pessimistic scenarios for all markets as the impact of pandemic unfolds
• Pre- as well as post-COVID-19 market estimates
• Quarterly impact analysis and updates on market estimates

Related Report on Consumer Discretionary Include:

Global Sports Footwear Market - Global sports footwear market is segmented by product (athleisure sports footwear, running sports footwear, court game sports footwear, cleats sports footwear, and others), end-user (professional users and recreational users), distribution channel (offline and online), application (outdoor sports footwear, sports-inspired footwear, and performance sports footwear), and geography (APAC, Europe, MEA, North America, and South America).
Get an Exclusive Free Sample Report

Global Racket Sports Equipment Market - Global racket sports equipment market is segmented by product (tennis equipment, badminton equipment, and squash equipment) and geography (APAC, Europe, North America, South America, and MEA). 
Get an Exclusive Free Sample Report

Major Three Athleisure Market Participants:

adidas AG

adidas AG operates its business through segments such as Footwear, Apparel, and Hardware. The company offers affordable high-end athleisure wear such as the three-stripe motif and the Speedfactory athleisure collection designed by Stella McCartney. The Sella McCartney collection includes clothing for yoga, running, tennis, athleisure, and more. It also offers the Y-3 brand of athleisure along with other brands.

American Eagle Outfitters Inc.

American Eagle Outfitters Inc. operates its business through the Unified segment. Key products offered by the company include AERIE PLAY POCKET & CUFF LEGGING and AERIE MOVE PRINTED HIGH WAISTED LEGGING.

Columbia Sportswear Co.

Columbia Sportswear Co. operates its business through segments such as Apparel, accessories and equipment and Footwear. The company designs, develops, markets, and distributes footwear for men, women, and youth under the Columbia and SOREL brands.

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Get report snapshot here to get a detailed market share analysis of market participants during COVID-19 lockdown: https://www.technavio.com/report/athleisure-market-industry-analysis

Athleisure Market 2020-2024: Segmentation

Athleisure market is segmented as below:

• Product
• Mass Athleisure
• Premium Athleisure
• Geographic
• North America
• Europe
• APAC
• South America
• MEA

The athleisure market is driven by the growing prominence of online shopping. In addition, other factors such as increasing adoption of fitness initiatives by corporate are expected to trigger the athleisure market toward witnessing a CAGR of over 4% during the forecast period.

Get more insights about the global trends impacting the future of the athleisure market, request Free Sample @ https://www.technavio.com/talk-to-us?report=IRTNTR43576

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Competitive scenario

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio

FAQ

What is the projected growth of the athleisure market between 2020 and 2024?

The athleisure market is projected to grow by USD 80.74 billion during this period.

How has COVID-19 impacted the athleisure market?

The athleisure market is experiencing negative impacts due to the COVID-19 pandemic.

What strategies are companies using to recover from the pandemic?

Companies are focusing on adjusting strategic planning and building resilience through effective resource allocation.

What are the key factors affecting the athleisure market forecast?

Factors include lockdown impacts, supply chain disruptions, and changes in consumer behavior.

What phases will businesses go through in response to the pandemic?

Businesses will experience response, recovery, and renewal phases.