Columbia Sportswear Company Names Jim Beeman Vice President, U.S. Sales, Columbia Brand

Rhea-AI Summary

Columbia Sportswear Company (NASDAQ: COLM) has appointed Jim Beeman as Vice President of U.S. Sales for the Columbia brand. Jim, previously with Nike, is expected to drive growth in the U.S. wholesale segment, a key area for the company. He has extensive experience in leading teams and managing significant wholesale partnerships.

Tim Sheerin, Senior VP of Global Wholesale, expressed confidence in Jim's leadership, while President Joe Boyle emphasized the excitement around his addition to the team.

Positive

• Appointment of Jim Beeman as VP U.S. Sales could enhance growth in the wholesale segment.
• Jim brings extensive leadership and wholesale partnership experience from Nike.

Negative

• None.

PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced it has named Jim Beeman as Vice President, U.S. Sales for the Columbia brand.

Jim Beeman, Vice President, U.S. Sales, Columbia Brand (Photo: Business Wire)

In this role, Jim will report to Tim Sheerin, Senior Vice President, Global Wholesale, Columbia brand. U.S. Wholesale is a core business for the Columbia brand, and Jim brings a wealth of leadership experience in that area.

“Jim has led multiple teams at Nike and driven significant growth in support of large integrated wholesale partnerships, driven category brand marketing and retail brand marketing, as well as territory-based teams across wholesale, digital and direct,” said Mr. Sheerin.

“We could not be happier to have a leader of Jim’s caliber join Columbia Sportswear,” said Joe Boyle, President, Columbia Brand. “We’re excited to have his energy and enthusiasm for the outdoor industry at the Columbia brand.”

About Columbia Sportswear Company:

Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company's brands are today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL®, and prAna® brands. To learn more, please visit the company's websites at www.columbia.com, www.mountainhardwear.com, www.SOREL.com, and www.prana.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220112006028/en/

Mary Ellen Glynn

Sr. Director, Corporate Communications

Columbia Sportswear Company

mglynn@columbia.com

Source: Columbia Sportswear Company

FAQ

Who is the new Vice President of U.S. Sales for Columbia Sportswear (COLM)?

Jim Beeman has been appointed as the new Vice President of U.S. Sales for Columbia Sportswear.

What experience does Jim Beeman bring to Columbia Sportswear (COLM)?

Jim Beeman has significant leadership experience from Nike, focusing on integrated wholesale partnerships.

What is Columbia Sportswear's main business focus?

Columbia Sportswear primarily focuses on active outdoor apparel, footwear, and equipment.

How does Jim Beeman's appointment affect Columbia Sportswear's (COLM) wholesale business?

Jim Beeman's appointment is expected to drive significant growth in Columbia's U.S. wholesale segment.

What is the stock symbol for Columbia Sportswear?

The stock symbol for Columbia Sportswear is COLM.