Columbia Sportswear Announces Transition of the President of the SOREL Brand

Rhea-AI Summary

Columbia Sportswear announces resignation of Mark Nenow, President of SOREL brand, due to health reasons. He played a key role in transforming SOREL into a fashion-forward women's brand. Sales of $347 million in 2022. Craig Zanon to lead SOREL during the search for a replacement.

Positive

• Mark Nenow's leadership contributed to sales of $347 million in 2022 for the SOREL brand, showing consistent growth year over year.

Negative

• Mark Nenow's resignation may lead to uncertainty and potential disruption in the management of the SOREL brand.

PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced that Mark Nenow, President of the SOREL brand, has resigned in order to focus on his health.

Mark joined the company in 2007 to lead footwear. He recognized a unique opportunity to transform the SOREL brand, from primarily a men’s winter work boot to a fashion-forward, all season women’s led brand. Mark became president of the SOREL brand in 2015 and focused his attention on growth through a relentless drive towards function-led style applied to boots, sandals, sneakers and more. SOREL has consistently seen growth year over year, establishing itself as the second largest of our family of brands.

“Mark led the brand to sales of $347 million in net sales in 2022,” said Tim Boyle, Chairman, President and CEO. “His leadership has been invaluable to this company, and we wish him the very best.”

Craig Zanon, Senior Vice President, Emerging Brands, will lead SOREL as we search for a replacement.

About Columbia Sportswear Company:

Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company’s brands are today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL® and prAna® brands. To learn more, please visit the company’s websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com and www.prana.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230602005354/en/

Mary Ellen Glynn

Sr. Director, Corporate Communications

Columbia Sportswear Company

mglynn@columbia.com

Source: Columbia Sportswear Company

FAQ

Who is resigning from Columbia Sportswear?

Mark Nenow, President of the SOREL brand.

Why did Mark Nenow resign?

He resigned in order to focus on his health.

What was Mark Nenow's role in transforming the SOREL brand?

He led the transformation of the brand from primarily a men's winter work boot to a fashion-forward, all season women's led brand.

What were the sales of the SOREL brand in 2022?

The brand achieved sales of $347 million in net sales in 2022.

Who will lead SOREL during the search for a replacement?

Craig Zanon, Senior Vice President, Emerging Brands.