COACH INTRODUCES "FEEL THE WONDER" HOLIDAY CAMPAIGN STARRING JENNIFER LOPEZ, ZOEY DEUTCH, AND CHAN-YOUNG YOON AND UNVEILS ITS FIRST VIRTUAL STORE
Coach has launched its holiday campaign, "Feel the Wonder," featuring stars Jennifer Lopez, Zoey Deutch, and Chan-young Yoon. Directed by Anton Gottlob, the campaign promotes the Winter 2022 collection through scenes of joyful exploration and playfulness. It highlights key products like the Heart bag, Tabby, and Studio bags, inspired by Creative Director Stuart Vevers. Additionally, Coach introduces its first virtual shopping destination, offering a unique shopping experience that includes themed rooms and livestream capabilities, enhancing customer engagement during the holiday season.
- Launch of the engaging holiday campaign 'Feel the Wonder'.
- Showcases new product lines, including the Heart bag and Tabby bags.
- Introduced a virtual shopping platform that enhances customer interaction.
- Collaboration with high-profile celebrities could boost brand visibility.
- None.
NEW YORK, Nov. 2, 2022 /PRNewswire/ -- Coach introduces "Feel the Wonder," a holiday campaign featuring Jennifer Lopez, Zoey Deutch and Chan-young Yoon. A playful celebration of the kid in all of us, the campaign, shot and directed by Anton Gottlob, captures the season's joyful, child-like sense of wonder while spotlighting the house's Winter 2022 collection.
Tapping into the next generation's love for playfully remixing nostalgic references through creative self-expression, "Feel the Wonder" captures the Coach Family in larger-than-life scenes that feature the holiday season's spirit of warmth, joy and embracing your inner child. Featuring scenes where the cast plays in the snow, jumps on the bed and unwraps presents, the campaign showcases the house's new Heart bag and Tabby and Studio bags, along with Winter's 2022 ready-to-wear inspired by Stuart Vevers' vision of timeless American heritage juxtaposed with the attitude of counter-culture.
To celebrate the holiday season, Coach also unveiled its first virtual shopping destination. Inspired by a vintage Coach store, the immersive experience allows guests to move throughout themed rooms, shop the holiday collection and play a game with Rexy, the house's mascot, to unlock special prizes. Additionally, visitors will have the opportunity to shop via livestream videos alongside friends and influencers. The virtual store, which is powered by experiential e-commerce platform Obsess, will feature iconic Coach styles including the Tabby and Rogue, along with a dedicated section for holiday party bags and new giftable items, and a special collection featuring Rexy.
See the campaign and shop the collection here.
Experience the holiday virtual store here.
SOCIAL MEDIA: @Coach; #CoachHoliday; #CoachNY
ABOUT COACH
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
PRESS INQUIRIES:
Amanda Garcia Santana, Global Head of PR & Celebrity Relations
agarciasantana@coach.com
Brooke Hudson, Director, Global Brand Communications
bhudson@coach.com
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SOURCE Coach, Inc.
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