Sterno Products announces name change
Sterno Products has rebranded as Sterno, unveiling a new logo and company identity. CEO Don Hinshaw emphasized the brand's century-long reputation for quality and innovation, extending beyond portable food warming products. The rebranding coincides with the company's strategic plans for growth, including its response to the COVID-19 pandemic by producing hand sanitizer and face masks at scale. This new identity aims to instill consumer confidence and support future product expansions in both foodservice and retail sectors.
- Rebranding to 'Sterno' enhances brand recognition and consumer confidence.
- Expansion into hand sanitizer and face masks supports business diversification.
- Strong historical reputation for quality and innovation bolsters market presence.
- None.
CORONA, Calif., June 24, 2020 /PRNewswire/ -- Sterno Products announced today that they will now be known as Sterno and will be launching a new brand identity and logo surrounding this iconic name.
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"Over the last 100 years, Sterno has become a brand name recognized for quality, performance, and innovation, that has moved beyond just portable food warming products," said Don Hinshaw, CEO of The Sterno Group. Since 2012, The Sterno Group has made several acquisitions and launched a number of innovative, top-selling products for both the foodservice and consumer markets.
"Our new branding communicates a company that is growing and evolving beyond its origination and gives confidence to customers that when a product says 'Sterno', they know it's of the highest quality," said Craig Carnes, president Sterno Food Service Products Group.
The new branding is an integral part of Sterno's plans to expand its core business and create a foundation for new endeavors. Most recently, in response to the COVID-19 pandemic, the company retrofitted two of its factories to produce hand sanitizer and non-medical face masks at scale. Both products are now part of the company's permanent product portfolio. The company will continue to explore new lines of business to serve both foodservice professionals and retail customers.
"To most of our customers, the shift from Sterno Products to simply Sterno might seem to be an insignificant change. However, this, along with the logo change, positions us to utilize this iconic brand name to support our continued growth through product expansions and innovations," stated Sterno's marketing & product development vice president, David Amirault.
About Sterno
Headquartered in Corona, California, Sterno is the leading manufacturer and marketer of portable food warming systems and creative table lighting solutions for the hospitality and consumer industries. The product line includes portable flame and flameless heating solutions, catering equipment and accessories, table lamps with real flame, flameless candle solutions, and a line of premium insulated food carriers. Most recently, in response to the COVID-19 pandemic, the company retrofitted one of its factories to produce hand sanitizer. For over 100 years, the iconic "Sterno" brand has been synonymous with quality canned heat. The heritage of reliability and innovation continues today, as Sterno continues to bring to market new products that give foodservice industry professionals and consumers greater control over food quality, décor and hand sanitation. Sterno is a subsidiary of Compass Diversified Holdings (NYSE: CODI).
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SOURCE Sterno
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