Vita Coco and Strava Team Up to Keep Runners Motivated & Hydrated Ahead of Marathon
Vita Coco (NASDAQ: COCO) and Strava are launching a challenge to support runners ahead of the marathon on November 3. From October 7 to race day, Vita Coco will donate $1 for every mile run through the Strava challenge, up to $26,200, to &Mother, an organization supporting mom-athletes. The initiative aims to help runners balance their training with life's demands.
Vita Coco Coconut Water, rich in electrolytes and nutrients, is promoted as an ideal pre and post-workout drink. The company is also boosting runners' fundraising efforts up to $25,000 and planning various marathon-related activations, including a race day essentials giveaway and a post-race cocktail party in NYC.
Vita Coco (NASDAQ: COCO) e Strava stanno lanciando una sfida per supportare i corridori in vista della maratona del 3 novembre. Dal 7 ottobre fino al giorno della gara, Vita Coco donerà 1 dollaro per ogni miglio percorso attraverso la sfida su Strava, fino a un massimo di 26.200 dollari, a &Mother, un'organizzazione che supporta le madri atlete. L'iniziativa mira ad aiutare i corridori a equilibrare il loro allenamento con le esigenze della vita.
Vita Coco Coconut Water, ricca di elettroliti e nutrienti, è promossa come una bevanda ideale prima e dopo l'allenamento. L'azienda sta anche supportando gli sforzi di raccolta fondi dei corridori fino a 25.000 dollari e pianificando varie attivazioni legate alla maratona, tra cui un giveaway di essenziali per il giorno della gara e una festa post-gara a New York.
Vita Coco (NASDAQ: COCO) y Strava están lanzando un desafío para apoyar a los corredores antes del maratón del 3 de noviembre. Desde el 7 de octubre hasta el día de la carrera, Vita Coco donará 1 dólar por cada milla recorrida a través del desafío de Strava, hasta un total de $26,200, a &Mother, una organización que apoya a las madres atletas. La iniciativa busca ayudar a los corredores a equilibrar su entrenamiento con las exigencias de la vida.
Vita Coco Coconut Water, rica en electrolitos y nutrientes, se promociona como una bebida ideal antes y después del entrenamiento. La empresa también está impulsando los esfuerzos de recaudación de fondos de los corredores hasta 25,000 dólares y planeando diversas activaciones relacionadas con el maratón, incluyendo un sorteo de esenciales para el día de la carrera y una fiesta posterior a la carrera en Nueva York.
비타 코코(Vita Coco)(NASDAQ: COCO)와 스트라바(Strava)가 11월 3일 마라톤을 앞두고 달리기를 지원하기 위한 도전을 시작합니다. 10월 7일부터 경주일 전까지, 비타 코코는 스트라바 도전을 통해 달린 마일마다 1달러를 기부할 것입니다, 최대 26,200달러까지 &Mother, 엄마 운동선수를 지원하는 단체에 기부합니다. 이 initiative는 러너들이 훈련과 삶의 요구를 균형 있게 조화롭게 하는 것을 목표로 합니다.
비타 코코 코코넛 워터는 전해질과 영양소가 풍부하여 운동 전후에 이상적인 음료로 홍보됩니다. 이 회사는 또한 러너의 모금 활동을 최대 25,000달러까지 지원하고, 경주일 필수품 경품 행사 및 뉴욕에서의 포스트 레이스 칵테일 파티를 포함한 다양한 마라톤 관련 활동을 계획하고 있습니다.
Vita Coco (NASDAQ: COCO) et Strava lancent un défi pour soutenir les coureurs avant le marathon du 3 novembre. Du 7 octobre jusqu'au jour de la course, Vita Coco fera don de 1 dollar pour chaque mile parcouru dans le cadre du défi Strava, jusqu'à un maximum de 26 200 dollars, à &Mother, une organisation qui soutient les mères athlètes. L'initiative vise à aider les coureurs à équilibrer leur entraînement avec les exigences de la vie.
L'eau de coco Vita Coco, riche en électrolytes et en nutriments, est promue comme la boisson idéale avant et après l'entraînement. L'entreprise booste également les efforts de collecte de fonds des coureurs jusqu'à 25 000 dollars et prévoit diverses activations liées au marathon, y compris un tirage au sort d'essentiels pour le jour de la course et une fête après la course à New York.
Vita Coco (NASDAQ: COCO) und Strava starten eine Herausforderung, um Läufer vor dem Marathon am 3. November zu unterstützen. Vom 7. Oktober bis zum Renntag wird Vita Coco 1 Dollar für jeden gelaufenen Kilometer spenden durch die Strava-Herausforderung, bis zu maximal 26.200 Dollar, an &Mother, eine Organisation, die Mütter und Athleten unterstützt. Die Initiative zielt darauf ab, Läufern zu helfen, ihr Training mit den Anforderungen des Lebens in Einklang zu bringen.
Vita Coco Kokoswasser, reich an Elektrolyten und Nährstoffen, wird als ideales Getränk vor und nach dem Training beworben. Das Unternehmen unterstützt auch die Fundraising-Bemühungen der Läufer mit bis zu 25.000 Dollar und plant verschiedene marathonbezogene Aktivitäten, darunter ein Gewinnspiel mit wichtigen Gegenständen für den Renntag und eine Cocktail-Party nach dem Rennen in New York.
- Partnership with Strava to launch a running challenge, potentially increasing brand visibility
- Charitable donation of up to $26,200 to &Mother, enhancing corporate social responsibility
- Additional $25,000 boost to runners' fundraising efforts, further strengthening brand image
- Multiple marathon-related activations planned, potentially increasing product exposure and sales
- None.
For every mile run through race day in Strava, Vita Coco will donate
NEW YORK, Oct. 07, 2024 (GLOBE NEWSWIRE) -- The Vita Coco Company, Inc. (NASDAQ: COCO) and social fitness tracking app Strava know life can be a balancing act. Working full-time, raising a family, going to school – the pressure to do it all means having to let some things go. Sometimes, it’s marathon training.
That’s why, today, Vita Coco, the leading coconut water brand, is announcing a new challenge on Strava to help runners get back on track. From October 7 until the marathon on November 3, for every mile run as a part of the challenge, Vita Coco is donating
Whether you’re setting goals for the upcoming marathon or for general wellness and fitness, Vita Coco knows that sometimes life can get in the way, and wants to help you get back on track. Packed with electrolytes and replenishing nutrients, including potassium and magnesium, Vita Coco Coconut Water is the perfect pre-workout, post-workout or after-run recovery drink.
“Since our early days, Vita Coco was always a drink that people picked up when they were exercising to replenish and recharge since it contains electrolytes and nutrients,” said Jane Prior, chief marketing officer of The Vita Coco Company. “We all know that sometimes life just gets in the way, so we’re supporting marathon runners and their training journeys by keeping them hydrated with Vita Coco and on track when they’re committed to doing it all, even when they can’t juggle it all.”
In addition to the dollar-per-mile donation, Vita Coco is boosting runners’ marathon fundraising efforts up to a total of
To learn more about Vita Coco, visit vitacoco.com. You can also connect with Vita Coco on X, Instagram and TikTok.
ABOUT VITA COCO
Vita Coco is the leading coconut water beverage brand, celebrated for bringing the benefits of coconuts to the world. Packed with nutrients and electrolytes, Vita Coco is championed by informed consumers, health and wellness experts, pro-athletes and celebrities as a top beverage option. Vita Coco’s portfolio now includes coconut juice, coconut milk and coconut oil. For more information, please visit vitacoco.com.
ABOUT THE VITA COCO COMPANY
The Vita Coco Company, Inc. was co-founded in 2004 by Michael Kirban and Ira Liran. Today, over one in 10 households in the United States have tried or regularly consume Vita Coco coconut water. It’s the leading brand of coconut water by sales in the United States and one of the fastest-growing functional beverage categories on the market. In addition to its flagship product, Vita Coco, the Company also produces sustainably packaged water Ever & Ever and protein-infused water PWR LIFT. Across all brands, the Company harnesses the power of people and plants, while balancing purpose and profit. In doing so, The Vita Coco Company has created a modern beverage platform built for current and future generations. The Company is a public benefit corporation in Delaware and is a Certified B Corporation.
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