Cineverse Strengthens Data Capabilities with Full Integration of LiveRamp's Authenticated Traffic Solution

Rhea-AI Summary

Cineverse Corp. (NASDAQ: CNVS) has fully integrated LiveRamp's Authenticated Traffic Solution into its Matchpoint™ OTT platform. This cookieless infrastructure enhances data security and accuracy for Cineverse's advertisers and will be available to all Matchpoint™ customers. The integration allows advertisers to leverage first-party data for improved targeting, personalization, and measurement across Cineverse's platforms and LiveRamp's authenticated ecosystem.

Key benefits include:

• Use of LiveRamp's RampID for secure, pseudonymous transactions
• Enhanced ability to reach authenticated audiences at scale
• Improved personalization without compromising user privacy
• Stronger performance signals for advertisers

This integration aligns with Cineverse's commitment to technological innovation and privacy-centric advertising solutions, positioning it as a leader in the rapidly evolving CTV sector.

Positive

• Integration of LiveRamp's Authenticated Traffic Solution enhances data security and accuracy for advertisers
• Enables advertisers to leverage first-party data for improved targeting and personalization
• Provides access to LiveRamp's authenticated ecosystem for better performance
• Strengthens Cineverse's position in the competitive CTV market
• Adds value for current advertisers and serves as a selling point for potential clients

Negative

• None.

Insights

Ad Tech Expert

The integration of LiveRamp's Authenticated Traffic Solution (ATS) into Cineverse's Matchpoint™ platform is a significant development in the ad tech space. This move addresses two critical industry challenges: data privacy and personalized advertising in a cookieless environment.

The adoption of ATS enables Cineverse to offer advertisers a privacy-compliant solution for targeting and personalization, which is important in light of increasing data protection regulations. By leveraging LiveRamp's RampID, Cineverse can provide advertisers with enhanced audience targeting capabilities without relying on third-party cookies.

This integration could potentially increase Cineverse's ad revenue by attracting more advertisers who are seeking privacy-safe, effective targeting solutions. However, the success will depend on Cineverse's ability to scale its authenticated user base and demonstrate improved ad performance metrics.

Market Research Analyst

This partnership positions Cineverse strategically in the rapidly evolving Connected TV (CTV) landscape. With the CTV ad spend projected to reach $38.83 billion by 2026, Cineverse's enhanced offering could capture a larger share of this growing market.

The integration addresses the increasing demand for first-party data solutions in digital advertising, especially as third-party cookies phase out. This move could potentially boost Cineverse's competitive edge in the OTT solutions market, attracting both advertisers and content providers to its Matchpoint™ platform.

However, success will hinge on Cineverse's ability to demonstrate measurable improvements in ad performance and user experience. The company should focus on showcasing case studies and ROI metrics to solidify its position in this competitive space.

LiveRamp's Solution Improves Data Security and Accuracy for Cineverse's Advertisers and Will Be Available to All Matchpoint™ Customers

LOS ANGELES, Sept. 4, 2024 /PRNewswire/ -- Cineverse Corp. (NASDAQ: CNVS), an innovative streaming technology and entertainment company, today announced the full integration of LiveRamp's Authenticated Traffic Solution. This cookieless infrastructure will be available to all current and future customers of Matchpoint™, Cineverse's proprietary complete OTT solution that enables companies to make its content available for distribution in less time and at a lower cost than other services on the market without sacrificing quality.

"Authenticated identity helps advertisers reach more valuable audiences, as well as fosters new opportunities for collaboration, and Cineverse is unlocking this ecosystem for its advertisers today," said Pete Erickson, Head of Publisher Development, North America, LiveRamp. "By using LiveRamp's Authenticated Traffic Solution, Cineverse and its advertisers can leverage their first-party data to provide the experience consumers want, all while protecting their information, adding powerful personalization to this in-demand sector of CTV that's quickly evolving."

In today's crowded online marketplace, advertisers can gain an advantage anywhere they are able to use their first-party data to target, reach and personalize touchpoints with their customers. LiveRamp's Authenticated Traffic Solution enables Cineverse's advertisers to authenticate users across platforms and seamlessly activate, personalize and measure against them on Cineverse's platforms, as well as across LiveRamp's entire authenticated ecosystem, with stronger, better-performing signals than ever before. The Authenticated Traffic Solution enables Cineverse and advertisers to transact on LiveRamp's pseudonymous, durable identifier, RampID, activating their valuable first-party data securely without sharing information with other parties. RampID can help advertisers to reach their authenticated audiences at scale and deliver personalized experiences wherever their customers are spending time.

"Activating LiveRamp's Authenticated Traffic Solution will further support Cineverse, providing privacy-centric personalized advertising solutions across the Cineverse-powered brands and services," said Terry City, Senior Vice President, Direct Ad Sales at Cineverse. "With privacy and protection of end-user data at the forefront of its decision-making process, LiveRamp's Authenticated Traffic Solution ensures brands are able to activate against Cineverse users without needing to expose PII data to Cineverse's partners. LiveRamp's Authenticated Traffic Solution is a value add for Cineverse's current advertisers and will be a great selling point for potential advertisers."

Cineverse is committed to leading technological innovation in the best interest of fans, partner platforms and advertisers. It does so through integrations like LiveRamp ATS, as well as Matchpoint™, which powers Cineverse's own content network. For more information on Matchpoint™, visit matchpoint.tv

ABOUT CINEVERSE

Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts to more than 150 million unique viewers monthly. From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving their own network of fan channels, Cineverse (NASDAQ: CNVS) is powering the future of entertainment. For more information, please visit cineverse.com.

Press Contacts:

For Media
The Lippin Group for Cineverse, cineverse@lippingroup.com 

For Investors
Julie Milstead, investorrelations@cineverse.com

 

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SOURCE Cineverse Corp.

FAQ

What is the impact of LiveRamp integration on Cineverse (CNVS) stock?

While the direct impact on stock is not specified, the integration of LiveRamp's Authenticated Traffic Solution is likely to enhance Cineverse's competitive position in the CTV market, potentially attracting more advertisers and improving ad performance, which could positively influence the stock in the long term.

How does the LiveRamp integration benefit Cineverse (CNVS) advertisers?

The integration allows Cineverse advertisers to use first-party data for better targeting, reach authenticated audiences at scale, deliver personalized experiences, and measure performance more effectively across Cineverse platforms and LiveRamp's ecosystem, all while maintaining data privacy.

What is Matchpoint™ and how does it relate to Cineverse (CNVS) and LiveRamp integration?

Matchpoint™ is Cineverse's proprietary OTT solution that enables efficient content distribution. The LiveRamp Authenticated Traffic Solution will be available to all current and future Matchpoint™ customers, enhancing their ability to leverage data securely and effectively for advertising purposes.

How does the LiveRamp integration address privacy concerns for Cineverse (CNVS)?

The integration uses LiveRamp's pseudonymous RampID, allowing advertisers to activate first-party data securely without sharing personal information. This approach ensures privacy-centric advertising solutions across Cineverse-powered brands and services.