Cineverse Partners With Wurl to Power FAST Channel Portfolio
Cineverse Corp. (NASDAQ: CNVS) has announced a partnership with Wurl, to distribute and expand its free, ad-supported streaming television (FAST) channels. This collaboration will streamline channel launches through integration with Cineverse's Matchpoint platform and enhance monetization opportunities. Cineverse will migrate most of its existing FAST channels to Wurl's Global FAST Pass, including The Bob Ross Channel, Barney, and Real Madrid Channel. The partnership aims to benefit from:
- Easier channel launches
- Reduced costs
- Stronger ad monetization
- Future personalization and discoverability tools
Wurl's Global FAST Pass reaches over 173 million connected TVs monthly across more than 50 streamers worldwide, offering simplified monetization and data insights for content optimization and increased revenue.
Cineverse Corp. (NASDAQ: CNVS) ha annunciato una partnership con Wurl per distribuire ed espandere i suoi canali televisivi in streaming gratuiti supportati da pubblicità (FAST). Questa collaborazione semplificherà il lancio dei canali attraverso l'integrazione con la piattaforma Matchpoint di Cineverse e migliorerà le opportunità di monetizzazione. Cineverse migrerà la maggior parte dei suoi canali FAST esistenti al Global FAST Pass di Wurl, inclusi The Bob Ross Channel, Barney e Real Madrid Channel. L'obiettivo della partnership è trarre vantaggio da:
- Lanci di canali più semplici
- Costi ridotti
- Monetizzazione pubblicitaria più forte
- Strumenti futuri di personalizzazione e scoperta
Il Global FAST Pass di Wurl raggiunge oltre 173 milioni di TV collegate mensilmente in più di 50 piattaforme di streaming nel mondo, offrendo una monetizzazione semplificata e approfondimenti sui dati per l'ottimizzazione dei contenuti e l'aumento delle entrate.
Cineverse Corp. (NASDAQ: CNVS) ha anunciado una asociación con Wurl para distribuir y expandir sus canales de televisión en streaming gratuitos soportados por publicidad (FAST). Esta colaboración facilitará el lanzamiento de canales mediante la integración con la plataforma Matchpoint de Cineverse y mejorará las oportunidades de monetización. Cineverse migrará la mayoría de sus canales FAST existentes al Global FAST Pass de Wurl, incluidos The Bob Ross Channel, Barney y Real Madrid Channel. La asociación tiene como objetivo beneficiarse de:
- Lanzamientos de canales más fáciles
- Costos reducidos
- Monetización publicitaria más fuerte
- Herramientas futuras de personalización y descubribilidad
El Global FAST Pass de Wurl alcanza más de 173 millones de televisores conectados mensualmente en más de 50 plataformas de streaming en todo el mundo, ofreciendo una monetización simplificada y análisis de datos para la optimización de contenido y el aumento de ingresos.
Cineverse Corp. (NASDAQ: CNVS)는 광고 지원 무료 스트리밍 TV(FAST) 채널을 배포하고 확장하기 위해 Wurl과 파트너십을 발표했습니다. 이 협력은 Cineverse의 Matchpoint 플랫폼과의 통합을 통해 채널 출시를 간소화하고 수익 창출 기회를 향상시킬 것입니다. Cineverse는 The Bob Ross Channel, Barney 및 Real Madrid Channel을 포함하여 기존의 대부분 FAST 채널을 Wurl의 Global FAST Pass로 이전할 예정입니다. 이 파트너십의 목표는 다음과 같은 이점을 얻는 것입니다:
- 더 쉬운 채널 출시
- 비용 절감
- 강화된 광고 수익화
- 미래의 개인화 및 발견 도구
Wurl의 Global FAST Pass는 전 세계 50개 이상의 스트리밍 서비스에서 매달 1억 7300만 대 이상의 연결된 TV에 도달하며, 콘텐츠 최적화를 위한 간소화된 수익화와 데이터 인사이트를 제공합니다.
Cineverse Corp. (NASDAQ: CNVS) a annoncé un partenariat avec Wurl pour distribuer et étendre ses chaînes de télévision en streaming gratuites financées par la publicité (FAST). Cette collaboration simplifiera les lancements de chaînes grâce à une intégration avec la plateforme Matchpoint de Cineverse et améliorera les opportunités de monétisation. Cineverse migrera la plupart de ses chaînes FAST existantes vers le Global FAST Pass de Wurl, y compris The Bob Ross Channel, Barney et le Real Madrid Channel. L'objectif du partenariat est de bénéficier de :
- Lancés de chaînes plus faciles
- Coûts réduits
- Monétisation publicitaire renforcée
- Outils de personnalisation et de découvrabilité à venir
Le Global FAST Pass de Wurl atteint plus de 173 millions de télévisions connectées par mois sur plus de 50 services de streaming dans le monde, offrant une monétisation simplifiée et des analyses de données pour l'optimisation du contenu et l'augmentation des revenus.
Cineverse Corp. (NASDAQ: CNVS) hat eine Partnerschaft mit Wurl angekündigt, um seine kostenlosen, werbefinanzierten Streaming-TV (FAST)-Kanäle zu vertreiben und auszubauen. Diese Zusammenarbeit wird den Launch von Kanälen durch die Integration mit Cineverses Matchpoint-Plattform vereinfachen und die Monetarisierungsmöglichkeiten verbessern. Cineverse wird die meisten seiner bestehenden FAST-Kanäle in das Global FAST Pass von Wurl migrieren, darunter The Bob Ross Channel, Barney und den Real Madrid Channel. Das Ziel der Partnerschaft besteht darin, von folgenden Vorteilen zu profitieren:
- Einfache Kanalstarts
- Reduzierte Kosten
- Stärkere Werbe-Monetarisierung
- Zukünftige Personalisierungs- und Entdeckungswerkzeuge
Wurls Global FAST Pass erreicht monatlich über 173 Millionen verbundene Fernseher in mehr als 50 Streaming-Diensten weltweit und bietet eine vereinfachte Monetarisierung und Datenanalysen zur Optimierung von Inhalten und zur Steigerung von Einnahmen.
- Partnership with Wurl to expand FAST channel distribution and launch new channels
- Integration with Matchpoint platform for streamlined channel launches
- Enhanced monetization opportunities
- Access to Wurl's Global FAST Pass network reaching 173M+ connected TVs monthly
- Potential for future personalization and discoverability tools
- None.
Insights
This partnership between Cineverse and Wurl marks a significant step in the evolution of FAST (Free Ad-Supported Streaming Television) channels. By leveraging Wurl's Global FAST Pass, Cineverse is poised to streamline operations and enhance monetization. The integration with Cineverse's Matchpoint platform could lead to improved content discovery and personalization, potentially increasing viewer engagement and ad revenue.
The migration of popular channels like The Bob Ross Channel and Real Madrid Channel to Wurl's platform suggests a strategic shift towards more efficient channel management. This move, coupled with plans to launch new music channels, indicates Cineverse's commitment to expanding its content offerings. However, the real test will be in the execution and whether these changes translate to tangible financial benefits for Cineverse in the competitive streaming landscape.
While specific financial figures are not provided, this partnership has potential positive implications for Cineverse's bottom line. The company cites reduced costs and faster channel launches, which could lead to improved operational efficiency. More importantly, the promise of stronger ad monetization through Wurl's platform could significantly boost revenue streams.
Investors should watch for future earnings reports to gauge the impact of this partnership on Cineverse's financials. Key metrics to monitor include ad revenue growth, operating margins and user engagement statistics. The success of this initiative could position Cineverse more competitively in the rapidly evolving streaming market, potentially driving long-term value creation for shareholders. However, it's important to see concrete financial results before drawing definitive conclusions about the partnership's impact.
Partnership will Bring New Channels to Viewers, while also Enhancing Cineverse's Monetization and Discovery Capabilities
With this partnership, Cineverse will migrate the majority of their existing FAST channels to Wurl's Global FAST Pass. As part of this move, The Bob Ross Channel, Barney, 9 Story Presents: Garfield and Friends, SCREAMBOX TV, the Real Madrid Channel and others will be fully powered by Wurl. Moving forward, the company will also launch additional new channels via Wurl including several music channels as part of an expanded offering in the genre.
"We're very excited to be working with Wurl's highly-trained and experienced team to expand our FAST channel portfolio," said Cineverse Chief Operating Officer & Chief Technology Officer Tony Huidor. "With this new partnership, we're already benefiting from greater ease of use, significantly reduced costs with faster and more simplified channel launches. In addition, we look forward to being able to benefit from stronger ad monetization, future personalization and discoverability tools that will provide Cineverse with new avenues for growth."
Wurl's Global FAST Pass (GFP) is one of the world's largest FAST channel networks, encompassing 173M+ connected TVs monthly and more than 50 streamers worldwide. GFP simplifies monetization and provides powerful data insights to help guide content and scheduling optimizations for content companies to drive increased revenue.
"It's exciting to work with companies like Cineverse who are always looking to innovate and create better experiences for their viewers," said Wurl Vice President, Sales & Partnerships, Americas Dave Bernath. "We look forward to growing our partnership and supporting Cineverse with onboarding new channels and delivering greater personalization."
ABOUT CINEVERSE
Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts to more than 150 million unique viewers monthly. From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving their own network of fan channels, Cineverse (NASDAQ: CNVS) is powering the future of entertainment. For more information, please visit cineverse.com.
ABOUT WURL
Wurl is a leader in the CTV industry, helping connect viewers to the content they want to see with technologies for distribution, monetization, and advertising. The company supports publishers, streamers, and advertisers in growing viewership, maximizing revenue, and strengthening brand value. Wurl is owned by AppLovin Corporation (NASDAQ: APP). For more information, visit www.wurl.com.
CONTACTS:
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.
FAQ
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