Cineverse Partners with The Trade Desk to Optimize Programmatic Ad Inventory through OpenPath
Cineverse (NASDAQ: CNVS) has announced a strategic partnership with The Trade Desk to integrate OpenPath with its C360 ad tech platform. The integration aims to streamline the advertising supply chain and provide advertisers with a more efficient, transparent path to ad impressions.
Through this partnership, advertisers using The Trade Desk can directly access Cineverse's digital content library and brands, enabling more targeted engagement with dedicated fandoms. The integration allows for real-time insights, campaign optimization, and improved programmatic campaign effectiveness across Cineverse's premium inventory.
According to Terry City, Cineverse SVP Advertising Sales, the OpenPath integration will create an onramp for advertisers to grow their brands with Cineverse, enabling quicker movements and faster results through their programmatic library.
Cineverse (NASDAQ: CNVS) ha annunciato una partnership strategica con The Trade Desk per integrare OpenPath con la sua piattaforma pubblicitaria C360. L'integrazione mira a semplificare la catena di fornitura pubblicitaria e fornire agli inserzionisti un percorso più efficiente e trasparente verso le impression pubblicitarie.
Attraverso questa partnership, gli inserzionisti che utilizzano The Trade Desk possono accedere direttamente alla biblioteca di contenuti digitali e ai marchi di Cineverse, consentendo un coinvolgimento più mirato con i fandom dedicati. L'integrazione consente di ottenere informazioni in tempo reale, ottimizzare le campagne e migliorare l'efficacia delle campagne programmatiche attraverso l'inventario premium di Cineverse.
Secondo Terry City, SVP Advertising Sales di Cineverse, l'integrazione di OpenPath creerà un accesso per gli inserzionisti per far crescere i loro marchi con Cineverse, consentendo movimenti più rapidi e risultati più veloci attraverso la loro libreria programmatica.
Cineverse (NASDAQ: CNVS) ha anunciado una asociación estratégica con The Trade Desk para integrar OpenPath con su plataforma publicitaria C360. La integración tiene como objetivo simplificar la cadena de suministro publicitario y proporcionar a los anunciantes un camino más eficiente y transparente hacia las impresiones publicitarias.
A través de esta asociación, los anunciantes que utilizan The Trade Desk pueden acceder directamente a la biblioteca de contenido digital y marcas de Cineverse, lo que permite un compromiso más dirigido con los fandoms dedicados. La integración permite obtener información en tiempo real, optimizar campañas y mejorar la efectividad de las campañas programáticas en el inventario premium de Cineverse.
Según Terry City, SVP de Ventas Publicitarias de Cineverse, la integración de OpenPath creará una vía para que los anunciantes hagan crecer sus marcas con Cineverse, permitiendo movimientos más rápidos y resultados más veloces a través de su biblioteca programática.
시네버스 (NASDAQ: CNVS)는 더 트레이드 데스크와 전략적 파트너십을 발표하고 OpenPath를 C360 광고 기술 플랫폼과 통합한다고 밝혔습니다. 이 통합의 목표는 광고 공급망을 간소화하고 광고주에게 광고 노출을 위한 보다 효율적이고 투명한 경로를 제공하는 것입니다.
이 파트너십을 통해 더 트레이드 데스크를 사용하는 광고주들은 시네버스의 디지털 콘텐츠 라이브러리와 브랜드에 직접 접근할 수 있어 특정 팬층과의 더 목표 지향적인 참여가 가능해집니다. 이 통합은 실시간 통찰력, 캠페인 최적화 및 시네버스의 프리미엄 인벤토리 전반에 걸친 프로그램 광고 캠페인의 효과성을 향상시킵니다.
테리 시티, 시네버스 광고 판매 수석 부사장에 따르면, OpenPath 통합은 광고주가 시네버스와 함께 브랜드를 성장시킬 수 있는 경로를 제공하여 프로그램 라이브러리를 통한 더 빠른 움직임과 더 빠른 결과를 가능하게 할 것입니다.
Cineverse (NASDAQ: CNVS) a annoncé un partenariat stratégique avec The Trade Desk pour intégrer OpenPath à sa plateforme publicitaire C360. L'intégration vise à rationaliser la chaîne d'approvisionnement publicitaire et à offrir aux annonceurs un chemin plus efficace et transparent vers les impressions publicitaires.
Grâce à ce partenariat, les annonceurs utilisant The Trade Desk peuvent accéder directement à la bibliothèque de contenu numérique et aux marques de Cineverse, permettant un engagement plus ciblé avec des fandoms dédiés. L'intégration permet des informations en temps réel, l'optimisation des campagnes et une efficacité améliorée des campagnes programmatiques sur l'inventaire premium de Cineverse.
Selon Terry City, SVP des ventes publicitaires de Cineverse, l'intégration d'OpenPath créera une voie pour les annonceurs afin de développer leurs marques avec Cineverse, permettant des mouvements plus rapides et des résultats plus rapides grâce à leur bibliothèque programmatique.
Cineverse (NASDAQ: CNVS) hat eine strategische Partnerschaft mit The Trade Desk angekündigt, um OpenPath mit seiner C360-Werbeplattform zu integrieren. Ziel der Integration ist es, die Werbelieferkette zu optimieren und Werbetreibenden einen effizienteren und transparenteren Weg zu Werbeeinblendungen zu bieten.
Durch diese Partnerschaft können Werbetreibende, die The Trade Desk nutzen, direkt auf die digitale Inhaltsbibliothek und die Marken von Cineverse zugreifen, was eine gezieltere Ansprache von bestimmten Fangemeinden ermöglicht. Die Integration ermöglicht Echtzeiteinblicke, Kampagnenoptimierung und eine verbesserte Effektivität programmatischer Kampagnen über das Premium-Inventar von Cineverse.
Laut Terry City, SVP Advertising Sales von Cineverse wird die OpenPath-Integration einen Zugang für Werbetreibende schaffen, um ihre Marken mit Cineverse auszubauen, was schnellere Bewegungen und schnellere Ergebnisse durch ihre programmatische Bibliothek ermöglicht.
- Strategic partnership with major ad tech leader The Trade Desk enhances market position
- Integration streamlines ad delivery and potentially increases advertising revenue
- Improved access to premium inventory may attract more advertisers
- Enhanced targeting capabilities could lead to better ad performance and higher rates
- None.
Insights
Cineverse's partnership with The Trade Desk represents a strategic move to optimize its advertising revenue potential through programmatic channels. By integrating OpenPath with their C360 platform, Cineverse is removing intermediaries from the advertising supply chain—a significant efficiency improvement that could lead to higher fill rates and potentially improved CPMs.
For context, this integration creates a direct pipeline for advertisers already using The Trade Desk to access Cineverse's content inventory more efficiently. This addresses a key pain point in digital advertising: complexity and opacity in the programmatic supply chain. By streamlining this process, Cineverse positions itself to capture more advertising dollars with less friction.
While the announcement lacks specific financial projections or revenue targets, the strategic value is clear. For a company with a
This represents a positive development in Cineverse's advertising technology capabilities, though investors should monitor upcoming earnings calls for metrics on advertiser adoption and revenue impact from this partnership.
This partnership significantly enhances Cineverse's position in the programmatic advertising ecosystem through supply path optimization—a critical evolution in adtech. By integrating The Trade Desk's OpenPath with their C360 platform, Cineverse creates a more direct, transparent connection between advertisers and inventory, effectively eliminating inefficiencies that have long plagued programmatic advertising.
The technical implementation establishes what's essentially a prioritized lane for programmatic demand flowing from The Trade Desk, which controls a substantial portion of programmatic ad spending. This should translate to improved bid response times, higher win rates, and potentially better yield optimization for Cineverse's content.
What makes this particularly valuable is access to Cineverse's specialized audience segments—described as "the world's most dedicated fandoms"—which advertisers increasingly value for engagement quality over raw reach. This integration allows for more precise targeting and campaign optimization against these high-value audiences.
In the competitive streaming ad tech landscape, this type of supply-side innovation helps differentiate Cineverse's offering. While many content providers are building walled gardens, Cineverse is taking the opposite approach by improving accessibility and transparency, which aligns with where the industry is heading as advertisers demand more efficiency in their programmatic investments.
New Integration Simplifies Advertiser Access to Cineverse's Massive Content Library Available on C360 Ad Solution
Advertisers already working with The Trade Desk can now tap into Cineverse's expansive digital library and brands, enabling them to engage with the world's most dedicated fandoms in a more meaningful way. Brands can not only identify the best content to invest in based on real-time insights, but they can also optimize their campaigns for better performance. By leveraging OpenPath, advertisers can maximize effectiveness of their programmatic campaigns across a vast and diverse content landscape and easily reach Cineverse's premium inventory.
Cineverse SVP Advertising Sales Terry City commented, "Brands that work with us, and the C360 platform know the power it can bring. Integrating OpenPath into C360 creates an on ramp for advertisers to grow their brands with Cineverse and is going to allow our partners to move quicker and see results faster, matching their brands with our programmatic library."
This partnership represents a significant step forward in bridging the gap between premium content and advertisers looking for more transparent and cost-effective ways to connect with the right audience. As the digital advertising landscape continues to evolve, this integration positions Cineverse as a key player in the future of programmatic advertising by continuing to find innovative ways for brands to engage with audiences at scale.
About Cineverse 360 Ad Solutions
Cineverse's advertising offerings unlock the world's most dedicated fandoms wherever they are, offering direct contextual advertising and a premium programmatic advertising network and ad-tech platform, C360. Cineverse's custom marketing integrations offer scalable opportunities to reach enthusiastic audiences across multiple touchpoints. These include audio opportunities via the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's lineup of more than two dozen free, ad-supported streaming television (FAST) channels.
About Cineverse
Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing non-rated film in
Contacts:
For Media
The Lippin Group, cineverse@lippingroup.com
For Investors
Julie Milstead, investorrelations@cineverse.com
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SOURCE Cineverse Corp.
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