Cineverse Launches Verse Karaoke
Cineverse (NASDAQ: CNVS) has launched Verse Karaoke, a new interactive music service powered by their proprietary Matchpoint™ technology. Initially available as a free ad-supported video-on-demand (AVOD) app on Smart TVs and www.versekaraoke.com, the service aims to revolutionize home karaoke entertainment.
The app features integration with Smart TV functionality and Matchpoint's personalization capabilities, allowing participants to browse the catalog via QR code scanning while others sing. In partnership with Digitrax Entertainment, Verse Karaoke offers an extensive library of licensed hit songs across various genres, with weekly additions. Key features include full song lyrics access, improved lyric video playback, and a full-screen video experience.
Cineverse (NASDAQ: CNVS) ha lanciato Verse Karaoke, un nuovo servizio musicale interattivo alimentato dalla loro tecnologia proprietaria Matchpoint™. Inizialmente disponibile come app AVOD gratuita supportata da pubblicità su Smart TV e su www.versekaraoke.com, il servizio mira a rivoluzionare l'intrattenimento karaoke a casa.
L'app presenta integrazione con la funzionalità della Smart TV e le capacità di personalizzazione di Matchpoint, consentendo ai partecipanti di sfogliare il catalogo tramite la scansione di codici QR mentre altri cantano. In collaborazione con Digitrax Entertainment, Verse Karaoke offre un ampio catalogo di canzoni hit licenziate di vari generi, con aggiunte settimanali. Tra le funzionalità principali ci sono l'accesso completo ai testi delle canzoni, una riproduzione migliorata dei video con testi e un'esperienza video a schermo intero.
Cineverse (NASDAQ: CNVS) ha lanzado Verse Karaoke, un nuevo servicio de música interactivo impulsado por su tecnología patentada Matchpoint™. Inicialmente disponible como una aplicación AVOD gratuita con publicidad en Smart TVs y en www.versekaraoke.com, el servicio tiene como objetivo revolucionar el entretenimiento de karaoke en casa.
La aplicación presenta integración con la funcionalidad de Smart TV y las capacidades de personalización de Matchpoint, permitiendo a los participantes explorar el catálogo mediante la lectura de códigos QR mientras otros cantan. En asociación con Digitrax Entertainment, Verse Karaoke ofrece una amplia biblioteca de canciones exitosas licenciadas en varios géneros, con adiciones semanales. Las características clave incluyen acceso completo a las letras de las canciones, reproducción mejorada de videos con letras y una experiencia de video a pantalla completa.
시네버스(Cineverse, NASDAQ: CNVS)는 그들의 독자적인 Matchpoint™ 기술을 기반으로 한 새로운 인터랙티브 음악 서비스인 Verse Karaoke를 출시했습니다. 처음에는 광고 지원 무료 비디오 온 디맨드(AVOD) 앱으로 스마트 TV와 www.versekaraoke.com에서 이용 가능하며, 이 서비스는 가정에서의 노래방 오락을 혁신하는 것을 목표로 하고 있습니다.
이 앱은 스마트 TV 기능과 Matchpoint의 개인화 기능과 통합되어, 참가자들이 다른 사람들 노래를 부르는 동안 QR 코드 스캔을 통해 카탈로그를 탐색할 수 있게 합니다. Digitrax Entertainment와 협력하여 Verse Karaoke는 다양한 장르의 라이센스된 히트 송 방대한 라이브러리를 제공하며, 매주 추가됩니다. 주요 기능으로는 전체 노래 가사 접근, 향상된 가사 비디오 재생 및 전체 화면 비디오 경험이 포함됩니다.
Cineverse (NASDAQ: CNVS) a lancé Verse Karaoke, un nouveau service musical interactif propulsé par leur technologie propriétaire Matchpoint™. Initialement disponible comme une application AVOD gratuite soutenue par de la publicité sur les Smart TVs et sur www.versekaraoke.com, le service vise à révolutionner le divertissement karaoké à domicile.
L'application offre une intégration avec la fonctionnalité Smart TV et les capacités de personnalisation de Matchpoint, permettant aux participants de parcourir le catalogue par scan de code QR pendant que d'autres chantent. En partenariat avec Digitrax Entertainment, Verse Karaoke propose une vaste bibliothèque de chansons à succès sous licence dans divers genres, avec des ajouts hebdomadaires. Les principales fonctionnalités comprennent un accès complet aux paroles des chansons, une lecture vidéo améliorée des paroles et une expérience vidéo en plein écran.
Cineverse (NASDAQ: CNVS) hat Verse Karaoke lanciert, einen neuen interaktiven Musikdienst, der durch ihre proprietäre Matchpoint™-Technologie unterstützt wird. Zunächst als kostenlose, werbefinanzierte Video-on-Demand (AVOD) App auf Smart-TVs und www.versekaraoke.com verfügbar, zielt der Dienst darauf ab, das Karaoke-Entertainment zu Hause zu revolutionieren.
Die App bietet eine Integration mit der Smart-TV-Funktionalität und die Personalisierungsfähigkeiten von Matchpoint, die es den Teilnehmern ermöglichen, den Katalog durch das Scannen von QR-Codes zu durchsuchen, während andere singen. In Partnerschaft mit Digitrax Entertainment bietet Verse Karaoke eine umfangreiche Bibliothek lizenzierter Hitsongs aus verschiedenen Genres, mit wöchentlichen Ergänzungen. Zu den Hauptfunktionen gehören der vollständige Zugang zu Songtexten, verbesserte Video-Wiedergabe der Texte und ein Fullscreen-Videoerlebnis.
- Launch of new revenue stream through ad-supported karaoke service
- Strategic partnership with established karaoke content provider Digitrax
- Leveraging existing Matchpoint technology for new market application
- Zero-cost entry for users (AVOD model) potentially driving rapid adoption
- initial platform availability (Smart TVs only)
- Entering competitive karaoke app market with established players
- Revenue dependent on ad-supported model with no confirmed premium tier
Insights
The launch of Verse Karaoke represents a strategic pivot into the interactive entertainment space, but several factors limit its immediate market impact. While leveraging Matchpoint technology for Smart TV integration shows technical innovation, the karaoke app market is already saturated with mobile-first solutions. The AVOD model could generate incremental revenue through advertising, but monetization potential appears given fierce competition from established players.
The partnership with Digitrax Entertainment provides content legitimacy, but success will heavily depend on user acquisition and retention metrics in an increasingly crowded digital entertainment landscape. For a micro-cap company like Cineverse (
From a market perspective, the timing of this launch aligns with growing consumer interest in home entertainment solutions, but several critical challenges emerge. The Smart TV-first approach, while differentiating, may limit initial user adoption compared to mobile-first competitors. The AVOD model could face monetization hurdles, as consumers have shown resistance to ad-supported music experiences.
The addressable market for home karaoke solutions exists, but Cineverse faces an uphill battle in user acquisition against established players and social music apps. While the QR code integration and multi-device functionality show promise, these features alone may not provide sufficient competitive advantage. The product's success will largely depend on marketing execution and user experience optimization, areas where Cineverse's track record remains unproven.
First Available on Smart TVs, New Experiential and Interactive Music Service Brings A Fresh Approach to Karaoke at Home
Verse Karaoke is designed to be an interactive, musical experience that brings the fun karaoke experience into living rooms. Verse Karaoke combines the power of a professional Karaoke machine with Matchpoint, Cineverse's proprietary streaming technology. Verse enhances the traditional karaoke experience by integrating Smart TV functionality and leverages Matchpoint's robust personalization capabilities for a more engaging and user-friendly experience. While one participant sings, others can seamlessly browse and search the extensive karaoke catalog by scanning a QR code with a smartphone. Additionally, Verse provides access to full song lyrics for all tracks, allowing participants to review and rehearse songs beforehand. The app also features improved song lyric video playback to offer a much more engaging full-screen video experience.
In partnership with Digitrax Entertainment, Inc., a leading producer of music for karaoke, the Verse Karaoke app includes access to decades of fully licensed hit songs in nearly every genre with new songs added weekly.
"Although karaoke apps have been available for decades, nobody has truly optimized the karaoke experience to suit the capabilities of today's Smart TVs. Music is a popular form of family entertainment, so it was important for to us to improve the home karaoke experience by utilizing the advanced technology available to us," said Tony Huidor, Chief Operating Officer & Chief Technology Officer of Cineverse. "We have expanded the capabilities of our Matchpoint Blueprint platform to bring an improved karaoke experience to market as we look to redefine how music fans interact with karaoke music in their homes and autos."
"Having been immersed in the karaoke industry since 1987 and with over 30 years of experience recording karaoke tracks, I can confidently say that Verse Karaoke is the most innovative and exciting development I've ever witnessed in the industry," stated Joe Vangieri CEO of DigiTrax Entertainment.
ABOUT CINEVERSE
On a mission to uplift storytellers and entertain fans with the power of technology, Cineverse (NASDAQ: CNVS) distributes over 71,000 premium films, series, and podcasts. Engaging over 150 million unique monthly users, Cineverse delivers more than one billion minutes of curated content each month – connecting fans with stories that resonate.
With properties like the box office sensation, Terrifier 3, iconic horror destination, Bloody Disgusting, the Bob Ross Channel, women's entertainment channel Dove, and a leading podcast network, Cineverse is the first stop for audiences seeking authentic and experiential content. From a vibrant lineup of titles and fandom channels, to next-gen advertising offerings and streaming solutions, Cineverse is setting the stage for a new era of entertainment.
For more information, visit home.cineverse.com.
ABOUT DIGITRAX ENTERTAINMENT, INC.
DigiTrax Entertainment is a leading music production company with over 30 years of experience in the industry. Dedicated to delivering high-quality entertainment solutions, the company utilizes advanced technology to enhance singing experiences for audiences worldwide.
Press Contacts:
Cineverse
For Media
The Lippin Group, cineverse@lippingroup.com
For Investors
Julie Milstead, investorrelations@cineverse.com
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SOURCE Cineverse Corp.
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