Cineverse Debuts EntrepreneurTV FAST Channel
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Insights
The launch of EntrepreneurTV marks a strategic move for Cineverse Corp. in capitalizing on the burgeoning market for free ad-supported streaming television (FAST) channels. This sector has seen significant growth as consumers increasingly seek cost-effective alternatives to traditional and subscription-based TV services. The decision to partner with Entrepreneur Media LLC is a calculated effort to tap into the entrepreneurial spirit that is thriving in the current economy.
From a market perspective, this partnership could potentially open up new revenue streams for Cineverse through targeted advertising, leveraging Entrepreneur Media's niche audience of business professionals and aspiring entrepreneurs. The content mix, including shows like 'Entrepreneur Elevator Pitch' and 'Tech Talk', is designed to attract a demographic that is likely to be more engaged, which can command higher advertising premiums.
Overall, the strategic alignment with trending market demands and the focus on a specific viewer segment could enhance Cineverse's market positioning and potentially increase its share in the FAST channel segment.
The introduction of EntrepreneurTV by Cineverse Corp. on Sling Freestream can be seen as a move to diversify content offerings and strengthen its competitive edge in the streaming industry. By leveraging the Matchpoint™ technology platform, Cineverse ensures that it remains at the forefront of streaming technology, which could be a key factor in attracting additional distribution deals and expanding its viewership.
Analyzing the financial implications, the revenue model for FAST channels primarily relies on advertising. The success of EntrepreneurTV will hinge on its ability to draw in substantial viewership numbers to attract advertisers. If successful, this could lead to an uptick in Cineverse's advertising revenues and provide a buffer against the volatility of subscription-based revenue models.
Investors should monitor the channel's viewership metrics and subsequent distribution deals as indicators of the channel's financial impact on Cineverse's overall performance.
The media landscape is increasingly shifting towards niche content offerings to capture dedicated audiences. Cineverse Corp.'s launch of EntrepreneurTV aligns with this trend and positions the company to capitalize on the specific interests of entrepreneurs and small business owners. By curating a mix of original and award-winning programming, Cineverse is not only diversifying its content library but also enhancing its value proposition to both viewers and advertisers.
Furthermore, the integration of EntrepreneurTV into Sling Freestream's lineup could potentially increase the platform's user engagement and time spent on the service. This strategic content curation is crucial in an industry where viewer retention is a significant challenge due to the vast array of available streaming options.
It's important to observe how this new channel will influence Cineverse's brand recognition and partnership opportunities in the media industry, which could lead to further strategic collaborations and content acquisitions.
New Linear Streaming Channel First Available with Sling Freestream
EntrepreneurTV is the first-ever FAST channel from Entrepreneur Media LLC, the publisher of Entrepreneur magazine. It will feature more than 200 hours of content streaming 24 hours a day, seven days a week.
"Our partnership with Entrepreneur to bring this lifestyle channel to life is a great opportunity to develop a unique channel programmed around useful information and proven advice," said Marc Rashba, EVP, Partnerships at Cineverse. "EntrepreneurTV provides valuable content tapping into the growing interest and fascination around start-up businesses and entrepreneurship, and we are excited for its debut with Sling, with more to be announced in coming months."
EntrepreneurTV provides original and award-winning shows ranging from high-stakes investment, documentaries, behind-the-scenes looks at major brands, tips for starting your company, and much more. One of the most trusted resources in business, Entrepreneur is known for going to the ground floor of businesses, from budding to blowing up, to bring audiences the nuggets of wisdom that will help them succeed in their own journey.
"Entrepreneur Media's mission is to help people start, build and grow their businesses, and we know there are millions of entrepreneurs and aspiring entrepreneurs at home watching television," says Bill Shaw, president of Entrepreneur Media. "Through this partnership with Cineverse, we can inspire, educate and entertain many more people, and help them pursue their dreams."
Examples of EntrepreneurTV's current programming lineup include:
- Entrepreneur Elevator Pitch - In this high-stakes investment show, founders step into an elevator and have just 60 seconds to pitch their business to a board of investors. If the investors like what they hear, the elevator doors open to the boardroom where a real deal can be made.
- Start Up - Join Emmy-nominated host Gary Bredow as he travels across America interviewing small business owners to hear their personal stories and find out what it really takes to start a company from the ground up.
- Tech Talk - This award-winning documentary TV series takes you on a discovery of emerging start-ups, reaching all verticals of technology, from soccer-playing robots to flying taxis, 3D Holographic Surgery & much more.
EntrepreneurTV is powered by Cineverse's industry-leading Matchpoint™ technology platform. Other streaming channels that utilize Matchpoint's tools include Dog Whisperer Cesar Millan, which debuted earlier this year.
The new channel joins others from Cineverse's portfolio on Sling Freestream, which include AsianCrush, Comedy Dynamics, Crime Hunters, Docurama, Dove Channel, Midnight Pulp, Real Madrid TV, RetroCrush, SCREAMBOX TV, So…Real and The Bob Ross Channel.
ABOUT CINEVERSE
Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts to more than 150 million unique viewers monthly. From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving their own network of fan channels, Cineverse (NASDAQ: CNVS) is powering the future of Entertainment. For more information, please visit www.cineverse.com.
ABOUT ENTREPRENEUR MEDIA
Entrepreneur is the media powerhouse at the forefront of the culture, mindset, and lifestyle of entrepreneurship. For 45 years, Entrepreneur has helped business leaders start, run and grow their ventures. Today, the brand helps fuel creative ideas and strategize breakthrough growth plans with how-to content, books, podcasts, videos, consulting services, and more. Entrepreneur magazine, Entrepreneur.com, and publishing imprint Entrepreneur Books provide solutions, information, inspiration and education read by millions of entrepreneurs and business owners worldwide. For more information, please visit www.entrepreneur.com.
Press Contact:
For Media
The Lippin Group, cineverse@lippingroup.com
For Investors
Julie Milstead, investorrelations@cineverse.com
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SOURCE Cineverse Corp.
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