Canlan Sports and Cizzle Brands Announce Strategic Agreement to Elevate Grassroots Hockey in Canada.
Canlan Ice Sports Corp. (TSX: ICE) and Cizzle Brands Inc. have entered a five-year strategic agreement to enhance grassroots hockey in Canada. Key points include:
1. Canlan's Etobicoke complex renamed to 'CWENCH Centre - A Canlan Sports Community'
2. CWENCH Hydration becomes the exclusive sports drink at CWENCH Centre and available at all Canlan Sports complexes
3. CWENCH gets a dedicated branded rink at the Centre
4. CWENCH becomes title sponsor for Ontario Canlan Classic Tournaments
Canlan Sports operates 16 sports complexes across North America, serving 100+ sports associations and 200,000+ sports enthusiasts annually. CWENCH Hydration, endorsed by top athletes, offers a sugar-free, low-calorie drink with 7 electrolytes for optimal hydration.
Canlan Ice Sports Corp. (TSX: ICE) e Cizzle Brands Inc. hanno stipulato un accordo strategico di cinque anni per promuovere l'hockey a livello locale in Canada. I punti chiave includono:
1. Il complesso di Etobicoke di Canlan è stato rinominato 'CWENCH Centre - Una Comunità Sportiva Canlan'
2. CWENCH Hydration diventa l'unica bevanda sportiva al CWENCH Centre e disponibile in tutti i complessi sportivi Canlan
3. CWENCH avrà una pista dedicata con marchio al Centro
4. CWENCH diventa sponsor principale dei Tornei Ontario Canlan Classic
Canlan Sports gestisce 16 complessi sportivi in Nord America, servendo oltre 100 associazioni sportive e più di 200,000 appassionati di sport ogni anno. CWENCH Hydration, approvata da atleti di alto livello, offre una bevanda senza zucchero, a basso contenuto calorico con 7 elettroliti per una idratazione ottimale.
Canlan Ice Sports Corp. (TSX: ICE) y Cizzle Brands Inc. han firmado un acuerdo estratégico de cinco años para mejorar el hockey de base en Canadá. Los puntos clave incluyen:
1. El complejo de Etobicoke de Canlan se renombra 'CWENCH Centre - Una Comunidad Deportiva Canlan'
2. CWENCH Hydration se convierte en la bebida deportiva exclusiva en el CWENCH Centre y estará disponible en todos los complejos deportivos de Canlan
3. CWENCH obtendrá una pista dedicada con su marca en el Centro
4. CWENCH se convierte en el patrocinador principal de los Torneos Ontario Canlan Classic
Canlan Sports opera 16 complejos deportivos en América del Norte, atendiendo a más de 100 asociaciones deportivas y más de 200,000 entusiastas del deporte anualmente. CWENCH Hydration, respaldada por los mejores atletas, ofrece una bebida sin azúcar y baja en calorías con 7 electrolitos para una hidratación óptima.
Canlan Ice Sports Corp. (TSX: ICE)와 Cizzle Brands Inc.가 캐나다의 초급 하키를 증진하기 위한 5년 전략적 협약을 체결했습니다. 주요 내용은 다음과 같습니다:
1. Canlan의 에토비코크 복합 단지는 'CWENCH 센터 - Canlan 스포츠 커뮤니티'로 이름이 변경되었습니다.
2. CWENCH Hydration은 CWENCH 센터에서 독점 스포츠 음료로 제공되며 모든 Canlan 스포츠 복합 단지에서 이용할 수 있습니다.
3. CWENCH는 센터에 전용 브랜드 링크를 가집니다.
4. CWENCH는 온타리오 Canlan 클래식 토너먼트의 타이틀 스폰서가 됩니다.
Canlan Sports는 북미 전역에 16개의 스포츠 복합 단지를 운영하며, 매년 100개 이상의 스포츠 협회와 200,000명 이상의 스포츠 애호가에게 서비스를 제공합니다. 최고의 운동선수들이 추천하는 CWENCH Hydration은 최적의 수분 공급을 위한 7가지 전해질이 함유된 무설탕, 저칼로리 음료를 제공합니다.
Canlan Ice Sports Corp. (TSX: ICE) et Cizzle Brands Inc. ont signé un accord stratégique de cinq ans pour promouvoir le hockey à la base au Canada. Les points clés incluent :
1. Le complexe d'Etobicoke de Canlan a été renommé 'CWENCH Centre - Une Communauté Sportive Canlan'
2. CWENCH Hydration devient la boisson sportive exclusive au CWENCH Centre et sera disponible dans tous les complexes sportifs de Canlan
3. CWENCH obtient une patinoire dédiée avec sa marque au Centre
4. CWENCH devient le sponsor titre des tournois Ontario Canlan Classic
Canlan Sports exploite 16 complexes sportifs en Amérique du Nord, servant plus de 100 associations sportives et plus de 200 000 passionnés de sport chaque année. CWENCH Hydration, soutenue par des athlètes de haut niveau, propose une boisson sans sucre, faible en calories, contenant 7 électrolytes pour une hydratation optimale.
Canlan Ice Sports Corp. (TSX: ICE) und Cizzle Brands Inc. haben eine fünfjährige strategische Vereinbarung getroffen, um den lokalen Hockeysport in Kanada zu fördern. Die wichtigsten Punkte sind:
1. Das Etobicoke-Komplex von Canlan wird in 'CWENCH Center - Eine Canlan Sports Community' umbenannt.
2. CWENCH Hydration wird das exklusive Sportgetränk im CWENCH Center und in allen Canlan Sports-Komplexen verfügbar.
3. CWENCH erhält eine markenbezogene Eisbahn im Zentrum.
4. CWENCH wird Titelsponsor der Ontario Canlan Classic Turniere.
Canlan Sports betreibt 16 Sportkomplexe in Nordamerika und bedient jährlich über 100 Sportverbände und mehr als 200.000 Sportbegeisterte. CWENCH Hydration, unterstützt von Top-Athleten, bietet ein zuckerfreies, kalorienarmes Getränk mit 7 Elektrolyten für eine optimale Hydration.
- Strategic partnership with Cizzle Brands to expand product offerings and enhance brand visibility
- Potential for increased revenue through exclusive product placement and sponsorship deals
- Rebranding of Etobicoke complex may attract more visitors and boost facility usage
- None.
Under the terms of the agreement, Canlan Sports' Key Sports Complex in Etobicoke, Ontario will be renamed "CWENCH Centre - A Canlan Sports Community"
Toronto, Ontario--(Newsfile Corp. - September 17, 2024) - Canlan Ice Sports Corp. (TSX: ICE) ("Canlan Sports") and Cizzle Brands Inc. ("Cizzle Brands") today announced entry into a five-year strategic agreement (the "Agreement") that is designed to elevate the landscape of grassroots hockey in Canada by integrating Cizzle's CWENCH Hydration products into all Canlan Sports locations across North America.
Under the terms of the Agreement, (i) Canlan's location in Etobicoke, Ontario will be renamed as CWENCH Centre - a Canlan Sports Community; (ii) CWENCH Hydration will become the exclusive sports hydration products available at the CWENCH Centre, and will be available at all other Canlan Sports complexes; (iii) CWENCH will have a dedicated rink at the CWENCH Centre which includes branded players bench, rink boards, dressing room wayfinding and ice resurfacer wraps and; (iv) CWENCH will become the title sponsor of all Ontario Canlan Classic Tournaments, which will be named The CWENCH Hydration CCT Tournament Series.
Canlan Sports is one of the largest private sector owner and operator of recreational sports surfaces in North America with 16 sports complexes and over 70 playing surfaces across Canada and the US, offering a wide array of ice, court, turf, and digital sports experiences.
"This is a natural partnership for us," said Joey St. Aubin, President and CEO of Canlan Sports, "as both Canlan Sports and Cizzle Brands share a deep-rooted passion for grassroots hockey. At Canlan Sports, we serve close to 100 sports associations across North America, and an active community of more than 200,000 sports enthusiasts annually. Through this alliance with Cizzle Brands, we are going to be integrating CWENCH Hydration into our sports complexes. The CWENCH team has thoughtfully formulated a hydration product designed to meet the needs of sports enthusiasts. It's a great fit for our sports community."
CWENCH Hydration is a next generation sports hydration drink, which is the result of an extensive collaboration amongst world-class athletes, elite trainers, including legendary strength coach Andy O'Brien, and the Cizzle Brands team. Endorsed by athletes, including NHL MVP Nathan MacKinnon, NBA All-star Andrew Wiggins, Canadian Olympic Soccer Player, Adriana Leon, as well as emerging hockey stars, Gavin McKenna, Chloe Primerano and Jade Iginla, CWENCH has no sugar, only 10 calories and 7 performing electrolytes to ensure optimal hydration.
"We're thrilled to fuel the next generation of hockey players through our partnership with Canlan Sports," said John Celenza, Founder & CEO of Cizzle Brands. "CWENCH is designed to meet the demanding needs of athletes of all skill levels, ensuring they're well hydrated and playing their best. We believe in the power of sports to transform lives, and the CWENCH Centre will become the premiere sports community in Canada where we can share our love of the game of hockey with people of all ages. The CWENCH Centre is set to elevate the competitive sports nutrition landscape through its commitment to local hockey, tournaments and hydration innovation."
New signage at the CWENCH Centre is now in place, with a community celebration happening at 9:00am on September 20, 2024, at the CWENCH Centre.
About Cizzle Brands Ltd.:
Cizzle Brands Ltd. is elevating the game in health & wellness. Its first product, CWENCH Hydration, which is now available across Canada, is the result of extensive collaboration and testing with leading athletes and trainers across various elite sports. CWENCH is hydrating passion and performance in both competitive sports and those living a healthy, vibrant, active lifestyle.
For more information visit https://www.cwenchhydration.com
About Canlan Sports:
Canlan Sports is a brand that exists to create a world where everyone can connect and play. Our vision: To be gamechangers, always pushing the boundaries to inspire every recreational sport enthusiast to love the game. Canlan Sports is the leading owner, operator and investor in the multi-sport recreation sector committed to creating sports communities that change lives for the better. Through our portfolio of partnerships, Canlan Sports is the largest private sector owner and operator of recreational sports surfaces with 16 sports complexes and over 70 playing surfaces across Canada and the US, offering a wide array of ice, court, turf and digital sports experiences.
To learn more, please visit us at www.canlansports.com
Media Contacts:
For Cizzle Brands Ltd.:
Ania Gilbert
Business Director & Head of Marketing
Talk Shop
ania@talkshopmedia.com
For Canlan Sports:
Liana Guiry
Vice President, Sales, Marketing and Customer Experience
Canlan Sports
Lguiry@canlansports.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/223542
FAQ
What is the duration of the strategic agreement between Canlan Ice Sports Corp. (CNLFF) and Cizzle Brands?
How many sports complexes does Canlan Ice Sports Corp. (CNLFF) operate?
What is the new name of Canlan's Etobicoke, Ontario location under this agreement?
What product will become the exclusive sports hydration drink at the CWENCH Centre?
