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Score! Cinemark Teams Up with ESPN to Bring College Football Playoff Games to the Big Screen
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Rhea-AI Summary
Cinemark Holdings (NYSE: CNK) is partnering with ESPN to showcase live viewings of the College Football Playoff Semifinals and National Championship at select theaters across the U.S. Notable games include the Goodyear Cotton Bowl Classic featuring Alabama versus Cincinnati and the Capital One Orange Bowl with Michigan against Georgia. Fans can secure their spots by purchasing a $10 concessions package, which also offers prizes based on winning teams. The events promise an immersive viewing experience in Cinemark's auditoriums, enhancing fan engagement this postseason.
Positive
Collaboration with ESPN for exclusive live screenings may drive ticket and concession sales.
Enhanced fan engagement through a unique viewing experience in immersive auditoriums.
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None.
Cinemark to host in select theatre locations live viewings of the College Football Playoff Semifinals and National Championship, presented by ESPN
PLANO, Texas--(BUSINESS WIRE)--
Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, today announced it is teaming up with ESPN to bring some of college football’s most exciting and prestigious games to the big screen, only at Cinemark theatres. This postseason, fans can catch the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic, the College Football Playoff Semifinal at the Capital One Orange Bowl and the biggest game of all, the College Football Playoff National Championship, at select U.S. theatres.
“We are thrilled to offer an incredible opportunity for college football fans to gather and cheer on their teams in our immersive auditoriums with larger-than-life screens and surround sound,” said Justin McDaniel, Cinemark SVP Global Content. “This collaboration with ESPN brings together the best in college football and exhibition for a one-of-a-kind viewing experience that will make people feel like they are part of the on-field action.”
No. 1 Alabama will square off against No. 4 Cincinnati in the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on Friday, Dec. 31, at 3:30 p.m. ET. Immediately following, No. 2 Michigan will take on No. 3 Georgia at 7:30 p.m. ET in the College Football Playoff Semifinal at the Capital One Orange Bowl. The winners of the two games will go head-to-head for the College Football Playoff National Championship on Monday, Jan. 10 at 8 p.m. ET. All showings will include ESPN’s live pre-game studio programming.
The local markets for all four CFP semifinalists will feature theatres providing this unique experience. The full list of markets includes:
Alabama
Huntsville
California
Los Angeles
Sacramento
San Francisco
Colorado
Colorado Springs
Connecticut
Hartford
Florida
Jacksonville
Georgia
Atlanta
Louisiana
Baton Rouge
Maryland
Baltimore
Michigan
Detroit
Mississippi
Jackson
New Mexico
Albuquerque
Nevada
Las Vegas
New York
Rochester
Ohio
Cincinnati
Cleveland
Columbus
Dayton
Oklahoma
Oklahoma City
Oregon
Eugene
Texas
Austin
Dallas
El Paso
Houston
Utah
Salt Lake City
Washington
Seattle
Enthusiasts who want to see the games in theatres can reserve their seat when they purchase a $10 concessions package. Fans will score special prizes after each contest based on the winning team. Sales kick off TODAY. For information on participating theatres and to purchase concessions packages, visit Cinemark.com/CFP or the Cinemark mobile app.
About Cinemark Holdings, Inc.
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 524 theatres (324 U.S., 200 South and Central America) with 5,897 screens (4,440 U.S., 1,457 South and Central America) in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/.
About ESPN
ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment brand, featuring an unmatched portfolio of sports assets. It is comprised of nine U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes, Longhorn Network, SEC Network and ACC Network; five with HD simulcast services – ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include direct-to-consumer video service ESPN+, ESPN Audio (broadcast, satellite, digital, podcasts), an array of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi-screen ESPN3, ESPN International (26 networks, syndication, radio, digital), consumer products, ESPN Events and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.