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Cinemark and ESPN Once Again Team Up to Bring College Football’s Biggest Games to the Big Screen, This Time Expanding Theater Count
Rhea-AI Impact
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Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Cinemark Holdings, Inc. will host live viewings of ESPN’s College Football Playoff Semifinals and National Championship in select theaters.
Starting December 31, fans can enjoy the games on Cinemark's large screens, expanding from last year's successful program. Key matches include the Semifinal at the Vrbo Fiesta Bowl and the National Championship on January 9. A $10 concessions package is available for reservation. Cinemark emphasizes creating an immersive experience for fans, enhancing the communal excitement.
Positive
Expansion of live viewing events following last year's success
Ability to attract college football fans to theaters, increasing foot traffic
Enhanced fan experience with large screens and immersive sound
Negative
None.
Cinemark to host live viewings of ESPN’s coverage of the College Football Playoff Semifinals and National Championship.
PLANO, Texas--(BUSINESS WIRE)--
Cinemark Holdings, Inc., one of the world’s largest and most influential movie theater companies, is once again teaming up with ESPN to bring some of college football’s most anticipated matchups to the big screen, only at Cinemark theaters. Following the success of last year’s kickoff program, Cinemark and ESPN are expanding the number of locations showcasing the best that college football has to offer. This postseason, fans can catch the College Football Playoff Semifinal at the Vrbo Fiesta Bowl, the College Football Playoff Semifinal at the Chick-fil-A Peach Bowl and, the biggest game of all, the College Football Playoff National Championship Presented by AT&T, at select U.S. theaters.
“Cinemark is thrilled to once again offer college football fans an opportunity to watch this year’s most anticipated games in our immersive, shared environment, especially given the enthusiasm we saw in our theaters last year,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “We are thankful for the collaboration with ESPN and our ability to bring this year’s games to even more cities as we expand participating locations. Our larger-than-life screens and booming surround sound create the ultimate experience for fans to cheer on their team without missing a single heart-pounding play.”
No. 2 Michigan will square off against No. 3 TCU in the College Football Playoff Semifinal at the Vrbo Fiesta Bowl on Saturday, December 31, at 4 p.m. ET. Immediately following, No. 1 Georgia will take on No. 4 Ohio State at 8 p.m. ET in the College Football Playoff Semifinal at the Chick-fil-A Peach Bowl. The winners of the two games will go head-to-head for the College Football Playoff National Championship Presented by AT&T on Monday, Jan. 9 at 7:30 p.m. ET. All showings will include ESPN’s live pre-game studio programming.
Enthusiasts who want to see the games in theaters can reserve their seat when they purchase a $10 concessions package. Sales kick off TODAY. For information on participating theaters and to purchase concessions packages, visit Cinemark.com/CFP or the Cinemark mobile app.
“The energy of watching the game with other people and watching on the big screen is way more fun than just watching it at home… and popcorn!”
“Nothing like seeing two very good teams in the place that I have liked going to since I was a kid.”
“It is perfect. I mean, it is really unbelievable… the crowd getting into it, people cheering, great food, perfect environment for a football game.”
About Cinemark Holdings, Inc.
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theater companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 517 theaters with 5,835 screens in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com.
About ESPN
ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment brand, featuring an unmatched portfolio of sports assets. It is comprised of nine U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes, SEC Network, ACC Network and Longhorn Network; five with HD simulcast services – ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include direct-to-consumer video service ESPN+, ESPN Audio (broadcast, satellite, digital, podcasts), an array of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi-screen ESPN3, ESPN International (26 networks, syndication, radio, digital), consumer products, ESPN Events and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.
