The renaissance of industrial hemp in North America: How New Holland supports an evolving industry. The latest Top Story available on CNHIndustrial.com

Rhea-AI Summary

CNH Industrial is driving the revival of hemp cultivation in North America through innovative projects and partnerships, notably with the National Hemp Association. This initiative seeks to educate potential suppliers about hemp's benefits as a sustainable crop. The article discusses hemp's historical significance, misconceptions, and New Holland Agriculture's role in promoting it as a commodity crop. With a focus on sustainable practices, CNH Industrial aims to combat climate change while supporting the hemp industry’s return, enhancing its agricultural portfolio.

Positive

• Partnership with the National Hemp Association to promote hemp as a commodity crop.
• Focus on sustainable agricultural practices, enhancing corporate responsibility.
• Education and thought leadership initiatives to stimulate hemp's return to farming.

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• None.

In 2018 the legalization of hemp as a national commodity crop in North America sparked a renewed interest in its environmental benefits and wide ranging uses. A once popular crop is on its way back onto farmlands across the U.S. with New Holland Agriculture leading the way. This thought provoking article traces the history of hemp and explores its exciting future: cnhindustrial.com/renaissanceindustrialhemp_eng

London, July 28, 2020

Hemp, once the mainstay of a myriad of commercial and industrial products, suffered one of the sharpest declines in cultivation in the history of agriculture. This article explains why this versatile and sustainable crop went from ubiquity to anonymity and how New Holland Agriculture, a global agricultural brand of CNH Industrial N.V. (NYSE: CNHI / MI: CNHI), is spearheading its revival. The reader is provided with a brief history of the hemp industry, an analysis of some of the common misconceptions that surround this crop and an in depth description detailing the innovative projects that New Holland is pioneering in the U.S. to help stimulate its renaissance.

One of the most exciting initiatives sees New Holland partnered with the National Hemp Association, North America’s leading non-partisan hemp advocacy group based in Washington D.C. The aim of this partnership is to promote the return of hemp as a commodity crop by providing education and thought leadership to potential suppliers.

The article is illustrated with video footage and images and contains interviews with the New Holland team who provide valuable insight and a glimpse of the commitment and passion of the people who are driving this project.

CNH Industrial is committed to a better future and is, therefore, actively involved in protecting the environment and preventing climate change by championing more sustainable agricultural practices and crops. Hemp, which can be used in a extensive array of both commercial and industrial products, paired with its sustainable and regenerative character, is truly unique. Find out more about the hemp renaissance at: cnhindustrial.com/renaissanceindustrialhemp_eng

CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com

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Media contact:

Laura Overall                                                                 
Corporate Communications Manager
CNH Industrial
Tel. +44 (0)2077 660 338                 

Email: mediarelations@cnhind.com
www.cnhindustrial.com

Attachments

• 20200728_PR_CNH_Industrial_Top_Story_Renaissance_industrial_hemp
• CNH INDUSTRIAL N.V.

FAQ

What is CNH Industrial doing to promote hemp cultivation?

CNH Industrial is partnering with the National Hemp Association to promote hemp as a commodity crop and provide education to potential suppliers.

How is CNH Industrial involved in sustainable agriculture?

CNH Industrial is committed to sustainable agricultural practices, focusing on the revival of hemp cultivation as part of its environmental initiatives.

What historical context does the article provide on hemp cultivation?

The article outlines hemp's historical significance and its decline in agriculture, along with New Holland Agriculture's role in revitalizing the industry.

What are the benefits of hemp as a crop according to CNH Industrial?

Hemp is recognized for its versatility and sustainability, making it suitable for a wide range of commercial and industrial products.