New Holland Construction Accelerates in the Red Bull Los Andes Race
New Holland Construction, a CNH brand, served as an official sponsor of the Red Bull Los Andes race in Chile. The event, featuring over 200 of the world's top riders competing in the Andes Mountains, showcased New Holland's construction equipment in prominent roles. The brand's yellow excavators formed the starting arch, while skid steers and backhoes demonstrated their capabilities during the event.
Through SKC, New Holland's official Chilean distributor, the company reinforced its commitment to extreme sports and community engagement. Fernando Conforti, Commercial Manager of Territory of New Holland Construction Latin America, emphasized how the event aligned with the brand's values and identity.
New Holland Construction, un marchio di CNH, è stato sponsor ufficiale della gara Red Bull Los Andes in Cile. L'evento, che ha visto la partecipazione di oltre 200 dei migliori piloti del mondo che si sono sfidati sulle Ande, ha messo in mostra l'attrezzatura di costruzione di New Holland in ruoli di rilievo. Gli escavatori gialli del marchio hanno formato l'arco di partenza, mentre le mini pala e le terne hanno dimostrato le loro capacità durante l'evento.
Attraverso SKC, il distributore ufficiale di New Holland in Cile, l'azienda ha rafforzato il suo impegno verso gli sport estremi e il coinvolgimento della comunità. Fernando Conforti, Manager Commerciale per il Territorio di New Holland Construction America Latina, ha sottolineato come l'evento si sia allineato con i valori e l'identità del marchio.
New Holland Construction, una marca de CNH, fue patrocinador oficial de la carrera Red Bull Los Andes en Chile. El evento, que contó con más de 200 de los mejores pilotos del mundo compitiendo en la cordillera de los Andes, destacó el equipo de construcción de New Holland en roles prominentes. Las excavadoras amarillas de la marca formaron el arco de salida, mientras que las mini cargadoras y las retroexcavadoras demostraron sus capacidades durante el evento.
A través de SKC, el distribuidor oficial de New Holland en Chile, la empresa reafirmó su compromiso con los deportes extremos y el compromiso comunitario. Fernando Conforti, Gerente Comercial de New Holland Construction para América Latina, enfatizó cómo el evento se alinea con los valores y la identidad de la marca.
뉴 홀랜드 건설(New Holland Construction), CNH 브랜드의 공식 후원사는 칠레에서 열린 레드불 로스 안데스(Red Bull Los Andes) 레이스의 공식 스폰서였습니다. 이 이벤트에는 세계 최고의 라이더 200명 이상이 안데스 산맥에서 경쟁했으며, 뉴 홀랜드의 건설 장비가 중요한 역할을 했습니다. 브랜드의 노란색 굴착기는 스타트 아치를 형성하였고, 스키드 스티어와 백호는 행사 동안 그 능력을 보여주었습니다.
뉴 홀랜드의 공식 칠레 배급업체 SKC를 통해, 이 회사는 극한 스포츠와 지역 사회 참여에 대한 약속을 강화했습니다. 뉴 홀랜드 건설 라틴 아메리카 상업 관리자 펀란도 콘포르티(Fernando Conforti)는 이번 이벤트가 브랜드의 가치와 정체성과 어떻게 일치하는지를 강조했습니다.
New Holland Construction, une marque de CNH, a été le sponsor officiel de la course Red Bull Los Andes au Chili. L'événement, réunissant plus de 200 des meilleurs pilotes au monde s'affrontant dans les Andes, a mis en avant l'équipement de construction de New Holland dans des rôles de premier plan. Les excavateurs jaunes de la marque ont formé l'arche de départ, tandis que les chargeurs compacts et les rétrocaveuses ont démontré leurs capacités pendant l'événement.
Grâce à SKC, le distributeur officiel de New Holland au Chili, l'entreprise a renforcé son engagement envers les sports extrêmes et l'engagement communautaire. Fernando Conforti, directeur commercial du territoire de New Holland Construction en Amérique latine, a souligné comment l'événement s'alignait avec les valeurs et l'identité de la marque.
New Holland Construction, eine Marke von CNH, war offizieller Sponsor des Red Bull Los Andes-Rennens in Chile. Die Veranstaltung, bei der über 200 der besten Fahrer der Welt in den Anden konkurrierten, stellte die Baugeräte von New Holland in hervorgehobenen Rollen vor. Die gelben Bagger der Marke bildeten den Startbogen, während Skid-Steer und Bagger während des Events ihre Fähigkeiten unter Beweis stellten.
Durch SKC, den offiziellen Händler von New Holland in Chile, verstärkte das Unternehmen sein Engagement für Extremsportarten und gemeinschaftliches Engagement. Fernando Conforti, Verkaufsleiter für das Territorium von New Holland Construction in Lateinamerika, betonte, wie die Veranstaltung mit den Werten und der Identität der Marke übereinstimmte.
- Enhanced brand visibility through strategic sponsorship of a major international sporting event
- Demonstrated practical application of equipment in high-profile setting
- Strengthened market presence in Latin America through distributor partnership
- None.
NORTHAMPTON, MA / ACCESSWIRE / December 12, 2024 / The power and proximity of CNH brand, New Holland Construction, distinguished itself as an official sponsor in the Red Bull Los Andes race.
Through SKC, official distributor in Chile, the brand participated in the event that brought together more than 200 of the best riders in the world on the challenging terrain of the Andes Mountains.
"The brand's efficiency and precision were reflected in the extreme and complex competition recognized globally, as was New Holland Construction. The synergy of this sport with the principles and values of the brand strengthens our identity and commitment to the community. This connection defines us and is one of the reasons why we are pleased to support this competition year after year," said Fernando Conforti, Commercial Manager of Territory of New Holland Construction Latin America.
The yellow excavators were the at centre of the show, forming, with their arms, the arch that marked the starting point of the race. In addition, the brand's skid steers and backhoes showed off at the event, showing all their strength and power.
"It is an honor to be a partner of Red Bull Los Andes since its inception. This event not only highlights the skill of athletes in a setting as impressive as the Chilean Andes, but also celebrates the passion for extreme sports and the connection with nature. Every year, the energy and emotion experienced in this meeting are indescribable. We are excited to be part of this unique experience and to continue supporting the talents that make this event memorable", said Alessandro Maccarini Gonzalez, Marketing Manager New Holland Construction at SKC Chile.
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