How crop analysis supports sustainability: ‘A Sustainable Year’ story from CNH
CNH Industrial highlights the importance of crop analysis in supporting sustainability in the fifth installment of their 'A Sustainable Year' series. The company's acquisition of Augmenta in 2023 has enabled them to offer sense and act application technology to customers, allowing for more effective crop management without complex data analysis.
The article features an interview with Dr. Ajay Sharda, Director of Research at the Institute for Digital Agriculture and Advances Analytics at Kansas State University, who discusses challenges in crop protection and the role of technology in addressing them.
CNH Industrial, listed on the NYSE as CNH, is a global equipment, technology, and services company. Their brands include Case IH, New Holland, STEYR, Raven, Hemisphere, Flexi-Coil, Miller, and Eurocomach, covering various aspects of agriculture and construction equipment manufacturing.
CNH Industrial sottolinea l'importanza dell'analisi delle colture nel sostenere la sostenibilità nel quinto capitolo della loro serie 'Un Anno Sostenibile'. L'acquisizione di Augmenta nel 2023 ha permesso all'azienda di offrire una tecnologia di applicazione sensoriale e reattiva ai clienti, consentendo una gestione delle colture più efficace senza la necessità di analisi dati complesse.
L'articolo presenta un'intervista con il Dr. Ajay Sharda, Direttore della Ricerca presso l'Istituto per l'Agricoltura Digitale e gli Avanzamenti Analitici della Kansas State University, che discute le sfide nella protezione delle colture e il ruolo della tecnologia nell'affrontarle.
CNH Industrial, quotata alla NYSE come CNH, è un'azienda globale di attrezzature, tecnologia e servizi. I loro marchi includono Case IH, New Holland, STEYR, Raven, Hemisphere, Flexi-Coil, Miller e Eurocomach, coprendo vari aspetti della produzione di attrezzature per l'agricoltura e la costruzione.
CNH Industrial destaca la importancia del análisis de cultivos para apoyar la sostenibilidad en la quinta entrega de su serie 'Un Año Sostenible'. La adquisición de Augmenta en 2023 les ha permitido ofrecer tecnología de aplicaciones de sensado y reacción a sus clientes, permitiendo una gestión de cultivos más efectiva sin necesidad de análisis complejos de datos.
El artículo incluye una entrevista con el Dr. Ajay Sharda, Director de Investigación en el Instituto de Agricultura Digital y Análisis Avanzado de la Universidad Estatal de Kansas, quien habla sobre los desafíos en la protección de cultivos y el papel de la tecnología para enfrentar estos retos.
CNH Industrial, cotizada en la NYSE como CNH, es una empresa global de equipos, tecnología y servicios. Sus marcas incluyen Case IH, New Holland, STEYR, Raven, Hemisphere, Flexi-Coil, Miller y Eurocomach, abarcando diversos aspectos de la fabricación de equipos para la agricultura y la construcción.
CNH 인더스트리얼은 '지속 가능한 한 해' 시리즈의 다섯 번째 편에서 농작물 분석의 중요성을 강조합니다. 2023년에 Augmenta를 인수함으로써 이 회사는 고객에게 감지 및 행동 응용 기술을 제공할 수 있게 되었으며, 복잡한 데이터 분석 없이 더 효과적인 농작물 관리가 가능합니다.
이 기사에는 캔자스 주립 대학교 디지털 농업 및 고급 분석 연구소의 연구 책임자인 Dr. Ajay Sharda와의 인터뷰가 포함되어 있으며, 그는 농작물 보호의 도전과제와 이를 해결하는 데 있어 기술의 역할에 대해 논의합니다.
CNH 인더스트리얼은 NYSE에 CNH로 상장된 글로벌 장비, 기술, 서비스 기업입니다. 그들의 브랜드에는 Case IH, New Holland, STEYR, Raven, Hemisphere, Flexi-Coil, Miller, Eurocomach가 포함되어 있으며, 농업 및 건설 장비 제조의 다양한 측면을 다룹니다.
CNH Industrial souligne l'importance de l'analyse des cultures pour soutenir la durabilité dans le cinquième épisode de leur série 'Une Année Durable'. L'acquisition de Augmenta en 2023 a permis à l'entreprise d'offrir une technologie d'application de détection et d'action aux clients, permettant une gestion des cultures plus efficace sans analyses de données complexes.
L'article présente une interview avec Dr. Ajay Sharda, directeur de recherche à l'Institut d'Agriculture Numérique et d'Analytique Avancée de l'Université d'État du Kansas, qui aborde les défis de la protection des cultures et le rôle de la technologie pour y faire face.
CNH Industrial, cotée à la NYSE sous le symbole CNH, est une entreprise mondiale d'équipements, de technologie et de services. Ses marques comprennent Case IH, New Holland, STEYR, Raven, Hemisphere, Flexi-Coil, Miller et Eurocomach, couvrant divers aspects de la fabrication d'équipements agricoles et de construction.
CNH Industrial hebt die Bedeutung der Pflanzenanalyse zur Unterstützung der Nachhaltigkeit in der fünften Folge ihrer Serie 'Ein Nachhaltiges Jahr' hervor. Die Übernahme von Augmenta im Jahr 2023 hat es dem Unternehmen ermöglicht, Sensor- und Aktionsanwendungstechnologie anzubieten, wodurch eine effektivere Pflanzenbewirtschaftung ohne komplexe Datenanalysen möglich ist.
Der Artikel enthält ein Interview mit Dr. Ajay Sharda, Forschungsdirektor am Institut für Digitale Landwirtschaft und Fortschrittliche Analytik der Kansas State University, der über die Herausforderungen im Pflanzenschutz und die Rolle der Technologie bei deren Bewältigung spricht.
CNH Industrial, an der NYSE als CNH gelistet, ist ein globales Unternehmen für Ausrüstung, Technologie und Dienstleistungen. Zu ihren Marken gehören Case IH, New Holland, STEYR, Raven, Hemisphere, Flexi-Coil, Miller und Eurocomach, die verschiedene Aspekte der Herstellung von landwirtschaftlichen und Baugeräten abdecken.
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How crop analysis supports sustainability: ‘A Sustainable Year’ story from CNH
Basildon, October 10, 2024
CNH is committed to sustainably advancing the noble work of farmers, everywhere. In the fifth installment of our ‘A Sustainable Year’ series we look at how real time crop analysis supports sustainability and the technology that uses this data to boost efficiency, reduce waste and increase profit.
Our 2023 acquisition of the machine vision company Augmenta has enabled us to offer sense and act application technology to our customers. It lets them manage their crops more effectively without needing to sort through complex data to decide how much of an input (i.e., fertilizer) to apply in the field.
The article also includes an interview with Dr. Ajay Sharda, Director of Research at the Institute for Digital Agriculture and Advances Analytics at Kansas State University, USA. He talks about the biggest challenges to crop protection facing the sector, how to best meet those challenges and the role technology needs to play in doing so.
Read our story at: publications.cnhindustrial.com/a-sustainable-year-2023/augmenta
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
Media contacts:
| Rebecca Fabian | Alex Ellis |
| North America | United Kingdom |
| Tel. +1 312 515 2249 | Tel. +44 (0)758 106 1696 |
Attachments
- 20241010_PR_CNH_Augmenta
- Raven Augmenta Field Analyzer on Case IH Patriot
- Augmenta field analyzer New Holland
FAQ
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