How crop analysis supports sustainability: ‘A Sustainable Year’ story from CNH

Rhea-AI Summary

CNH Industrial highlights the importance of crop analysis in supporting sustainability in the fifth installment of their 'A Sustainable Year' series. The company's acquisition of Augmenta in 2023 has enabled them to offer sense and act application technology to customers, allowing for more effective crop management without complex data analysis.

The article features an interview with Dr. Ajay Sharda, Director of Research at the Institute for Digital Agriculture and Advances Analytics at Kansas State University, who discusses challenges in crop protection and the role of technology in addressing them.

CNH Industrial, listed on the NYSE as CNH, is a global equipment, technology, and services company. Their brands include Case IH, New Holland, STEYR, Raven, Hemisphere, Flexi-Coil, Miller, and Eurocomach, covering various aspects of agriculture and construction equipment manufacturing.

How crop analysis supports sustainability: ‘A Sustainable Year’ story from CNH

Basildon, October 10, 2024

CNH is committed to sustainably advancing the noble work of farmers, everywhere. In the fifth installment of our ‘A Sustainable Year’ series we look at how real time crop analysis supports sustainability and the technology that uses this data to boost efficiency, reduce waste and increase profit.

Our 2023 acquisition of the machine vision company Augmenta has enabled us to offer sense and act application technology to our customers. It lets them manage their crops more effectively without needing to sort through complex data to decide how much of an input (i.e., fertilizer) to apply in the field.

The article also includes an interview with Dr. Ajay Sharda, Director of Research at the Institute for Digital Agriculture and Advances Analytics at Kansas State University, USA. He talks about the biggest challenges to crop protection facing the sector, how to best meet those challenges and the role technology needs to play in doing so.

Read our story at: publications.cnhindustrial.com/a-sustainable-year-2023/augmenta

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.  

For more information and the latest financial and sustainability reports visit: cnh.com 

For news from CNH and its Brands visit: media.cnh.com 

Media contacts:

Rebecca Fabian	Alex Ellis
North America	United Kingdom
Tel. +1 312 515 2249	Tel. +44 (0)758 106 1696

mediarelations@cnh.com

Attachments

• 20241010_PR_CNH_Augmenta
• Raven Augmenta Field Analyzer on Case IH Patriot
• Augmenta field analyzer New Holland

FAQ

What technology did CNH acquire in 2023 to improve crop analysis?

CNH acquired Augmenta, a machine vision company, in 2023 to offer sense and act application technology for more effective crop management.

How does CNH's crop analysis technology support sustainability?

CNH's crop analysis technology supports sustainability by enabling farmers to manage crops more effectively, reduce waste, and increase profit without needing to sort through complex data.

Who was interviewed in CNH's 'A Sustainable Year' series about crop protection challenges?

Dr. Ajay Sharda, Director of Research at the Institute for Digital Agriculture and Advances Analytics at Kansas State University, was interviewed about crop protection challenges and the role of technology in addressing them.

What are some of the agricultural brands owned by CNH Industrial (CNHI)?

CNH Industrial (CNHI) owns agricultural brands such as Case IH, New Holland, STEYR, Raven, Hemisphere, and Flexi-Coil.

Where can readers find the full story about CNH's crop analysis and sustainability efforts?

Readers can find the full story about CNH's crop analysis and sustainability efforts at publications.cnhindustrial.com/a-sustainable-year-2023/augmenta.