Customer-centric innovation – How CNH Industrial is shaping the future of agriculture
CNH Industrial's Raven Brand, headquartered in Sioux Falls, South Dakota, showcases its latest innovations through a behind-the-scenes video. The R&D campus highlights collaboration with customers to enhance farming technology. Director Erin Rinehart emphasizes the brand's commitment to digital agriculture and precision technology. With a focus on autonomous systems, Raven aims to advance agricultural efficiency. CNH Industrial operates globally with brands like Case IH and New Holland, focusing on innovation, sustainability, and productivity.
- Raven Brand showcases advancements in digital agriculture and autonomous systems.
- The R&D campus emphasizes collaboration with customers to accelerate technology development.
- None.
Watch the latest video on cnhindustrial.com
London, November 22, 2022
Sioux Falls, South Dakota, U.S.A. is the location of CNH Industrial’s main innovation hub and headquarters for its Raven Brand.
This video goes behind-the-scenes at the Brand’s impressive HQ and at its R&D campus a few miles north, documenting the process of how we develop new technologies. “Here we collaborate with and listen to our customers to help advance farming through innovation,” says Erin Rinehart, Director of Strategic Marketing, Raven. Customer input and feedback accelerate the development cycle.
We meet some of the passionate Raven employees and their customers, and see new products being tested as well as data gathered, processed, and analyzed. Raven is breaking new ground in digital agriculture, precision technology and autonomous systems and putting innovation to work.
Watch here: bit.ly/BreakingNewGround_en
CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnhindustrial.com
For news from CNH Industrial and its Brands visit: media.cnhindustrial.com
Media contacts:
| Rebecca Fabian | Anna Angelini |
| North America | United Kingdom |
| Tel. +1 312 515 2249 | Tel. +44 (0)7725 826 007 |
Attachments
- 20221122_PR_CNH_Industrial_Raven
- Analyzing data at the Raven Innovation Campus
- Breaking New Ground
- Raven Innovation Campus, South Dakota, U.S.A.
FAQ
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