Connectivity for all Brazilian farmers is the next efficiency leap
CNH Industrial is enhancing agricultural productivity in Brazil through its leadership role in the ConectarAGRO initiative, which aims to provide internet access to rural areas. The company aims to connect 13 million hectares by 2021, following a successful expansion covering over 5.1 million hectares. This connectivity can boost productivity by up to 20%, aiding logistic efficiency and reducing operational costs. By enabling automation and servitization, CNH Industrial is positioned to strengthen agribusiness in Brazil.
- Increased connectivity can boost productivity by up to 20%.
- Successfully expanded internet access to over 5.1 million hectares, benefiting 575,000 individuals.
- Commitment to connect 13 million hectares in Brazil by 2021.
- None.
- Connected CNH Industrial equipment enables productivity gains of up to
20% . - The company is a leader of the ConectarAGRO Association, which aims to bring the internet to the countryside and remote regions of Brazil.
London, July 23, 2020
Brazil is a world leading producer of grain, and is set to reach a new national grain production record, with some 251 million tons of soybeans and corn in the 2019/2020 harvest, according to the Country’s Ministry of Agriculture, Livestock and Supply. In the near future, a significant improvement in rural productivity is expected thanks to increasing connectivity, one of the pillars for the continuity of the Brazilian agriculture evolution.
To guarantee network access in the field, CNH Industrial is one of the founders and leaders of ConectarAGRO, a non-profit association that aims to bring internet to all agricultural and remote regions of the Country in an open, accessible and simple way – working to overcome a challenge faced by more than
The organization is convinced of the important benefits offered by connectivity, an essential aspect to enable the full use of automation, servitization and digitalization – three pillars of CNH Industrial's growth strategy.
“By bringing connectivity to the countryside, we will benefit not only farms, where equipment and people will be connected, but the entire value chain that involves agribusiness as well as logistics operators, who transport the harvest. Both agricultural and construction equipment will be able to operate to their full potential, using all onboard technologies, increasing producer profitability, land usage as well as enabling the reduction of fuel consumption and wasted inputs,” said Vilmar Fistarol, General Manager South America, CNH Industrial.
In 2019, ConectarAGRO expanded connectivity to more than 5.1 million hectares of rural areas in Brazil via 4G LTE 700 MHz broadband, which represents around
CNH Industrial has further strengthened its commitment to the initiative with the election of Gregory Riordan, the Company's Director of Digital Technologies for South America, as President of the newly formed ConnectarAGRO Association.
“It is a significant responsibility to lead such an important project. By 2021 we want to have more associates, expand connectivity to 13 million hectares in Brazil and develop projects aimed at upskilling people who live and work in the countryside within a new digital reality,” said Mr. Riordan. "In parallel, we will analyze with interest the international expansion of ConectarAGRO, since we have already been contacted by institutions in other South America countries.”
Practical gains with connectivity
Connected equipment enables significant productivity and efficiency improvements: when using connected technologies Case IH and New Holland Agriculture planters can increase efficiency by up to
The planning of harvesting logistics can increase machine availability by up to
Case IH and New Holland Agriculture sprayers can follow pre-prepared prescription rate maps as well as use real time satellite or drone images, resulting in reduced input usage by some
As such, access to automation and digitalization facilitates better management of machinery fleets, agricultural property and production planning, enabling accurate, fact-based decision making. This roll out will benefit entire rural communities and their ways of working.
CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com
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Media contact:
Laura Overall
Corporate Communications Manager
CNH Industrial
Tel. +44 (0)2077 660 338
Email: mediarelations@cnhind.com
www.cnhindustrial.com
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