CNH Tractor Design Wins 2024 German Design Award

Rhea-AI Summary

CNH Industrial (CNHI) recognized by 2024 German Design Awards for STEYR Plus tractor series. The company's Design Team awarded for Excellent Product Design in the Utility Vehicles category, emphasizing modernity, strength, power, and technology. David Wilkie, Design Director at CNH, highlighted the importance of good design in delivering a world-class experience for customers.

NORTHAMPTON, MA / ACCESSWIRE / January 11, 2024 / CNH was recently recognized by the 2024 German Design Awards, presented by the German Design Council (est. 1953). Thanks to the CNH Design Team, STEYR, a brand of CNH, was selected via its Plus tractor series for Excellent Product Design in the Utility Vehicles category for its impressive synergy of function, design, quality, and sustainability.

STEYR Plus tractors are the first to feature a dramatic new design developed for the brand's products. The new style emphasizes modernity, strength, power, and technology through features such as striking new hood styling with integrated road and work lighting.

Inside the cab, additional comfort and better visibility complement the latest in telematics, which ease the operator's task through instant data transfer from the machine to the cloud and auto guidance with automated steering.

"We are honored to see our efforts to enhance the tech aesthetics of STEYR recognized by the German Design Council," said David Wilkie, Design Director at CNH. "It underlines the importance of good design in delivering our customers a world class experience when they use our machines."

Winning this award is a testament to CNH's commitment to designing sustainable products by creatively challenging traditional norms in the industry. Through innovative design, sustainable products are further recognized and used to make our world a better place.

The company's Design Team awarded for its STEYR^® Plus tractor range

View additional multimedia and more ESG storytelling from CNH Industrial on 3blmedia.com.

Contact Info:

Spokesperson: CNH Industrial
Website: https://www.3blmedia.com/profiles/cnh-industrial
Email: info@3blmedia.com

SOURCE: CNH Industrial

View the original press release on accesswire.com

FAQ

What company was recognized by the 2024 German Design Awards?

CNH Industrial (CNHI) was recognized for its STEYR Plus tractor series.

What was the award received by CNH Industrial for its STEYR Plus tractor series?

CNH Industrial received the Excellent Product Design award in the Utility Vehicles category.

Who highlighted the importance of good design in delivering a world-class experience for customers?

David Wilkie, Design Director at CNH, highlighted the importance of good design.

What are the key features of the STEYR Plus tractor series that led to the award?

The new design emphasizes modernity, strength, power, and technology through features such as striking new hood styling, integrated road and work lighting, additional comfort, better visibility, and the latest in telematics.

What is the ticker symbol for CNH Industrial?

The ticker symbol for CNH Industrial is CNHI.