CNH supports expanded rural connectivity in Latin America

Rhea-AI Summary

CNH partners with Telecom Argentina to enhance rural connectivity in Latin America, expanding network coverage to 15 million hectares of farmland. The strategic alliance aims to bring 4G connectivity and digital services to 500,000 hectares in Buenos Aires, benefiting agricultural productivity.

Insights

Market Research Analyst

The strategic partnership between CNH and Telecom Argentina represents a significant development in rural connectivity, particularly in the agricultural sector of Latin America. Enhanced internet coverage is crucial for the adoption of precision agriculture technologies, which can lead to increased efficiency and productivity on farms. This move can potentially open up new markets for CNH's products and services, as improved connectivity makes their technology solutions more attractive and accessible to farmers in the region.

From a market perspective, this expansion could positively affect CNH's market share and revenue streams in the long term. As connectivity improves, the demand for smart farming equipment that leverages internet connectivity for data analysis and automation could rise, leading to an increase in sales for CNH. This expansion may also provide competitive advantages over rivals who may not have such an extensive network of provider partners.

Agricultural Technology Expert

The integration of 4G network connectivity into rural areas is a transformative step for agriculture in Argentina. Precision agriculture relies on the collection and analysis of data to make informed decisions on planting, harvesting and resource management. By bringing robust internet connectivity to these regions, farmers can utilize CNH's suite of precision technology solutions more effectively, potentially leading to higher crop yields, reduced waste and better resource management.

It's essential to understand that the adoption of such technologies can also contribute to sustainability efforts by optimizing the use of water, fertilizers and pesticides. This could have long-term environmental benefits and align with global sustainability goals. However, it's important to monitor the adoption rates and ensure that the technological advancements are accessible to a broad range of farmers, including smaller operations that might struggle with the costs associated with high-tech farming equipment.

Telecommunications Industry Analyst

The partnership between CNH and Telecom Argentina underscores the importance of telecommunications infrastructure in enabling modern agricultural practices. Telecom companies are increasingly recognizing the value of expanding their services beyond urban centers to support industries such as agriculture that have traditionally been underserved in terms of connectivity.

By investing in rural connectivity, Telecom Argentina not only aids the agricultural sector but also diversifies its customer base, potentially leading to a more stable revenue stream. This is especially pertinent in regions where urban market saturation is becoming an issue for telecom providers. Expansion into rural areas can be seen as a strategic move to capture new growth opportunities in the telecom sector.

CNH supports expanded rural connectivity in Latin America

The company’s latest strategic agreement in Argentina with Telecom takes our network coverage to close to 15 million hectares of farmland on the continent.

Basildon, March 4, 2024

Farming is and always has been one of the toughest jobs out there, but through its suite of precision technology solutions, CNH is making the task easier and more productive. These technologies, which help our customers save time, money, and critical resources, depend on robust internet connectivity. CNH has over 190 network provider partners in 144 countries that allow our customers to seamlessly connect their products and benefit from full coverage wherever our equipment is at work.

Our latest strategic alliance with Telecom Argentina bolsters this extensive network. Together with Telecom’s other partners, we are bringing 4G network connectivity and digital services to 500,000 hectares of countryside in the province of Buenos Aires.

“The Pergamino and Rojas areas are some of the most important for agricultural production in Argentina. But these places were lacking in adequate network coverage, which meant that our customers could not achieve the highest levels of productivity that our equipment and services offer. We had to do something about it,” said Rafael Miotto, President, Latin America at CNH. “By partnering with Telecom Argentina, we are ensuring that farmers always have access to the precision technologies that enhance their work. These include remote sensing and monitoring, which can help automate operator tasks, and smart irrigation that conserves water usage.”

This agreement furthers CNH’s strategy to deliver customer-inspired innovations everywhere, no matter how remote the location. In Brazil, CNH has a longstanding collaboration with the global network provider TIM, which offers the widest mobile coverage in the country. We are founding members of the ConectarAGRO association, which is helping to bring connectivity to more than 14 million hectares, benefiting over one million people across 13 states. Gregory Riordan, Digital Director, Latin America at CNH is the current President of this association.

CNH and TIM also cooperate on the highly successful Fazenda Conectada (Connected Farm) – a fully-functioning Farm and Ag Tech lab that monitors connected machines and their yields in Água Boa, Mato Grosso. Launched in 2021, the aim of this long-term project is to demonstrate how connectivity increases productivity in the field, even in a region with historically high yields.

Our partnerships with providers such as TIM are working to bring cellular connectivity to more land. And in parts of fields where consistent cellular access is unavailable, our “Bring Your Own Connectivity (BYOC)” approach makes network access possible by allowing farmers to connect to the Internet using any available network, hotspot, satellite, cell tower, or Wi-Fi. This gives farmers the freedom to efficiently get the job done without worrying about entering “dead zones” within their fields. Instead of dropping the signal, the machine sometimes switches between four or five different access points automatically for smooth, uninterrupted operation.

No matter where or in what situation, we ensure that our brands’ equipment automatically finds and connects to the best source. This approach to connectivity keeps our customers efficient by maintaining their peak performance.

CNH Industrial (NYSE: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnhindustrial.com

Media contacts:

Rebecca Fabian	Alex Ellis
North America	United Kingdom
Tel. +1 312 515 2249	Tel. +44 (0)758 106 1696

mediarelations@cnhind.com

Attachments

• 20240304_PR_CNH_Connectivity_Latin_America
• CNH_Case_IH_Patriot_4450_Guidance_Data_Overlay
• CNH_NHAG_Connectivity
• Telecom Argentina Cluster in Pergamino Rojas

FAQ

What is CNH's latest strategic agreement in Argentina about?

CNH's latest strategic agreement in Argentina with Telecom aims to enhance rural connectivity and expand network coverage to close to 15 million hectares of farmland in Latin America.

How many network provider partners does CNH have?

CNH has over 190 network provider partners in 144 countries, allowing customers to seamlessly connect their products and benefit from full coverage wherever CNH equipment is used.

What is the goal of CNH's alliance with Telecom Argentina?

The goal of CNH's alliance with Telecom Argentina is to bring 4G network connectivity and digital services to 500,000 hectares of countryside in the province of Buenos Aires, enhancing agricultural productivity.

Which areas in Argentina are being targeted for improved network coverage by CNH and Telecom?

The Pergamino and Rojas areas in Argentina, crucial for agricultural production, are being targeted for improved network coverage by CNH and Telecom to boost productivity.