CNH designs special edition CASE compact track loader inspired by Metallica frontman James Hetfield
CNH's construction brand CASE Construction Equipment unveiled a special edition CASE TV450B compact track loader inspired by Metallica frontman James Hetfield at the Helping Hands charity concert on December 13. The custom-designed loader, commissioned by Hetfield, features design elements inspired by his tattoos, band graphics, and personal style, including a skull with wings motif and sandy camouflage pattern matching his Snakebyte electric guitar.
The design was created by CNH designer John Piper and brought to life by Senior Designer Darin Weisensel at the CASE production facility in Wichita. The TV450B is primarily used for digging, loading and dumping in construction and landscaping activities. The machine will be used at Hetfield's ranch following its debut.
Il marchio di costruzione di CNH, CASE Construction Equipment, ha presentato un'edizione speciale del mini caricatore cingolato CASE TV450B ispirata al frontman dei Metallica, James Hetfield, durante il concerto di beneficenza Helping Hands il 13 dicembre. Il caricatore personalizzato, commissionato da Hetfield, presenta elementi di design ispirati ai suoi tatuaggi, alla grafica della band e al suo stile personale, tra cui un motivo con teschi e ali e un pattern mimetico sabbioso che richiama la sua chitarra elettrica Snakebyte.
Il design è stato creato dal designer CNH John Piper e realizzato dal Senior Designer Darin Weisensel presso lo stabilimento di produzione CASE a Wichita. Il TV450B è utilizzato principalmente per scavare, caricare e scaricare in attività di costruzione e paesaggistica. La macchina sarà utilizzata nel ranch di Hetfield dopo la sua presentazione.
La marca de construcción de CNH, CASE Construction Equipment, presentó una edición especial del cargador compacto sobre orugas CASE TV450B inspirado en el vocalista de Metallica, James Hetfield, durante el concierto benéfico Helping Hands el 13 de diciembre. El cargador diseñado a medida, encargado por Hetfield, cuenta con elementos de diseño inspirados en sus tatuajes, la gráfica de la banda y su estilo personal, incluyendo un motivo de calavera con alas y un patrón de camuflaje arenoso que coincide con su guitarra eléctrica Snakebyte.
El diseño fue creado por el diseñador de CNH John Piper y llevado a la vida por el Diseñador Principal Darin Weisensel en la instalación de producción de CASE en Wichita. El TV450B se utiliza principalmente para excavar, cargar y descargar en actividades de construcción y paisajismo. La máquina será utilizada en el rancho de Hetfield tras su debut.
CNH의 건설 브랜드인 CASE Construction Equipment는 12월 13일 Helping Hands 자선 콘서트에서 메탈리카의 프론트맨 제임스 햇필드를 영감으로 한 특별판 CASE TV450B 콤팩트 트랙 로더를 공개했습니다. 맞춤형 로더는 햇필드가 의뢰하여 그의 타투, 밴드 그래픽 및 개인 스타일에서 영감을 받은 디자인 요소를 특징으로 하며, 날개가 달린 해골 모티프와 그의 스네이크바이트 일렉트릭 기타와 일치하는 모래 색상의 위장 패턴이 포함되어 있습니다.
디자인은 CNH 디자이너 존 파이퍼에 의해 창작되었고, CASE 생산 시설인 위치타에서 수석 디자이너 다린 와이젠셀에 의해 실현되었습니다. TV450B는 주로 건설 및 조경 활동에서 굴착, 적재 및 하역에 사용됩니다. 이 기계는 데뷔 이후 햇필드의 목장에서 사용될 예정입니다.
La marque de construction de CNH, CASE Construction Equipment, a dévoilé une édition spéciale du chargeur compact sur chenilles CASE TV450B inspirée par James Hetfield, le chanteur de Metallica, lors du concert caritatif Helping Hands le 13 décembre. Le chargeur sur mesure, commandé par Hetfield, présente des éléments de design inspirés de ses tatouages, de la graphie du groupe et de son style personnel, incluant un motif de crâne avec des ailes et un camouflage sablonneux assorti à sa guitare électrique Snakebyte.
Le design a été créé par le designer CNH John Piper et réalisé par le designer senior Darin Weisensel dans l’usine de production de CASE à Wichita. Le TV450B est principalement utilisé pour creuser, charger et décharger lors d'activités de construction et de paysagisme. La machine sera utilisée dans le ranch de Hetfield après ses débuts.
Die Bau-Marke von CNH, CASE Construction Equipment, stellte beim Helping Hands Charity-Konzert am 13. Dezember eine Sonderedition des CASE TV450B Kompakt-Raupenladers vor, inspiriert von Metallicas Frontmann James Hetfield. Der maßgeschneiderte Lader, der von Hetfield in Auftrag gegeben wurde, verfügt über Designelemente, die von seinen Tattoos, Bandgrafiken und seinem persönlichen Stil inspiriert sind, darunter ein Motiv mit Totenkopf und Flügeln sowie ein sandfarbener Tarnmuster, der seiner Snakebyte-E-Gitarre entspricht.
Das Design wurde von CNH-Designer John Piper erstellt und von Senior Designer Darin Weisensel in der Produktionsstätte von CASE in Wichita zum Leben erweckt. Der TV450B wird hauptsächlich für Aushub, Laden und Entladen bei Bau- und Landschaftsarbeiten verwendet. Die Maschine wird nach ihrer Vorstellung auf Hetfields Ranch eingesetzt.
- Brand visibility boost through celebrity collaboration
- Potential marketing value from association with Metallica
- None.
CNH designs special edition CASE compact track loader inspired by Metallica frontman James Hetfield
Basildon, December 16, 2024
A special edition compact track loader from CNH construction brand CASE Construction Equipment was on display at the YouTube Theater in Inglewood, California, USA at the Helping Hands charity concert. Held on December 13, this annual event is organized by the rock band Metallica’s All Within My Hands charitable foundation.
Following its debut, this custom-designed CASE TV450B compact track loader is destined for use at the ranch of Metallica frontman and co-founder James Hetfield. Hetfield commissioned the design as part of an equipment supply agreement with our CASE brand.
The CNH Design team brought their expertise to the project to develop proposals inspired by Hetfield’s career and persona.
- The winning proposal was submitted by John Piper, a rising design talent here at CNH. Piper crafted a concept that recalled one of Hetfield’s tattoos, a skull with wings, together with the sharp iconic font reminiscent of his band’s graphics and album artwork. He also drew from the pinstriping in Hetfield’s private hotrod collection. All these elements were integrated atop a sandy camouflage pattern reminiscent of Hetfield’s signature Snakebyte electric guitar – a direct request from the artist.
- CNH Senior Designer Darin Weisensel led the production phase of this project, working to bring the custom design to life on the CASE TV450B.
Built at the CASE production facility in Wichita, USA, the TV450B compact track loader is an industry fixture. Tough and rugged, it performs tasks such as digging, loading and dumping in commercial and residential construction activities as well as landscaping.
Our remarkable people transformed this special edition compact track loader from a designer’s sketch into a one-of-a-kind machine, providing our iconic CASE brand with a unique opportunity to make its distinctive mark with an exceptional delivery.
CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.
Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.
For more information and the latest financial and sustainability reports visit: cnh.com
For news from CNH and its Brands visit: media.cnh.com
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